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[05/14/13 - 10:02 AM]
MTV Unleashes More Girl Power with the Greenlight of "The Alectrix" and "South of Heaven"
The former launches Tuesday, June 4 at 11:00/10:00c while the latter is due this fall.

[via press release from MTV]

MTV UNLEASHES MORE GIRL POWER WITH THE GREENLIGHT OF "THE ALECTRIX" AND "SOUTH OF HEAVEN"

All Girl-Band "The Alectrix" Strive for Their Big Break on Tuesday, June 4 at 11PM ET/PT

"South of Heaven" Opens the Door to Some Saucy Sisterhood in Texas this Fall

New York, NY (May 14, 2013) - MTV announced two new series documenting young women in the process of following their heart's desire. On Tuesday, June 4 at 11:00PM ET/PT, "The Alectrix" will showcase an all-girl pop-music group fearlessly seeking a fresh start under the guidance of music mogul, Joe Simpson. The girl power will continue this fall as a group of fun loving girlfriends who work at the best little honky tonk bar in Texas are chronicled in "South of Heaven" (working title).

"The Alectrix" is a six-episode series that follows Heather Naylor - the leader of the pop-group "The Alectrix" - as she and her group mates strive for their big break in the music industry and finally fulfill their dreams of superstardom. After realizing they have come to a standstill in their career and desperately need a change, Heather decides to bring in music mogul, Joe Simpson, to take over management of the group. Throughout the season, friendships are tested and rivalries emerge as the girls fight to prove their abilities to Joe and earn their spot in the group. "The Alectrix" come to realize they may have the talent, drive and dedication to make it to the top, but for these pop divas, that's only half the battle.

"The Alectrix" is Executive Produced by Heather Naylor and Joe Simpson. Gary Auerbach, Julie Auerbach and Rob Cornick are the Executive Producers for Go Go Luckey Entertainment. The series is Executive Produced by Lesley Goldman for MTV. Tamar Zohar is the Executive in Charge of Production for the Series.

"South of Heaven" is a new half-hour docu-series following the lives of a group of fun loving girlfriends at the best little honky tonk bar in Texas who are working to make their dreams a reality. The eclectic group of girls includes a gifted student working to save money to go back to Harvard, an ambitious waitress who wants to move from behind the bar to the front of the business office and the girl who knows how to keep the clientele happy but comes at odds with other staff. They're working their way towards adulthood one crazy shift at a time. Their lives are loaded with tons of comedy, drama and heart, where the bonds of their sisterhood are unbreakable. Whether they're partying on Lake Lewisville, planning their futures, or getting dirty on the ranch, they're living it up and letting loose every day. Throughout every episode of "South of Heaven," viewers will get the chance to watch the sisterhood and the ladies evolve, shift, and grow as they work and party their way through the drama and adventure of figuring out who they are and where they're going. Giddy up!

"South of Heaven" is Executive Produced by Ross Breitenbach and 20 West. Concept by Andy Meyer. The series is Executive Produced by Shannon Fitzgerald, Tiffany Lea Williams and Lesley Goldman for MTV. Tammy Zohar and Brittany Lutz are the Executives in Charge of Production for the Series.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





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· ALECTRIX, THE (MTV)
· BIG TIPS TEXAS (MTV)









[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 02:00 PM]
A Special Behind-the-Scenes Preview of "24: Live Another Day" Airs Saturday, May 3, on FOX
The half-hour special features interviews with the series' Emmy Award-winning director, producers and series stars.

[04/15/14 - 01:51 PM]
"The Maya Rudolph Show" Special Set to Air on NBC May 19
Andy Samberg, Kristen Bell, Fred Armisen, Chris Parnell, Craig Robinson and Sean Hayes are among those slated to appear.

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:24 PM]
Nickelodeon's First Preschool Literacy Mobile App Tops Educational, Kids and Paid App Lists
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[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 12:10 PM]
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Each week, the show follows Abby as she dishes her tough love and no-nonsense advice while giving dance studios a second chance to finally bring home the gold.

[04/15/14 - 12:01 PM]
Stephen Colbert to Visit CBS's "Late Show with David Letterman," Tuesday, April 22
CBS announced last week that Colbert, the host, writer and executive producer of the Emmy and Peabody Award-winning "The Colbert Report," will be the next host of the "Late Show."

[04/15/14 - 11:41 AM]
Video: "Salem" - First Full Season Trailer
The new series launches this Sunday, April 10 at 10:00/9:00c on WGN America.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 11:07 AM]
Second-Place Chelsea v. Sunderland Saturday on NBC at 12:30 PM ET Highlights NBC Sports Group's Weekend Slate of Matches
Lead Premier League play-by-play announcer Arlo White is joined by Jim Beglin for the call from Stamford Bridge.

[04/15/14 - 10:49 AM]
Werdum and Browne Clash in Epic Heavyweight Bout at FOX UFC Saturday
Brazilian jiu-jitsu ace and No. 2-ranked Fabricio Werdum (17-5-1) matches wits and fists with Hawaiian knockout artist and No.3-ranked Travis Browne (16-1-1) to determine who faces champion Cain Velasquez next.