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[05/14/13 - 10:02 AM]
MTV Unleashes More Girl Power with the Greenlight of "The Alectrix" and "South of Heaven"
The former launches Tuesday, June 4 at 11:00/10:00c while the latter is due this fall.

[via press release from MTV]

MTV UNLEASHES MORE GIRL POWER WITH THE GREENLIGHT OF "THE ALECTRIX" AND "SOUTH OF HEAVEN"

All Girl-Band "The Alectrix" Strive for Their Big Break on Tuesday, June 4 at 11PM ET/PT

"South of Heaven" Opens the Door to Some Saucy Sisterhood in Texas this Fall

New York, NY (May 14, 2013) - MTV announced two new series documenting young women in the process of following their heart's desire. On Tuesday, June 4 at 11:00PM ET/PT, "The Alectrix" will showcase an all-girl pop-music group fearlessly seeking a fresh start under the guidance of music mogul, Joe Simpson. The girl power will continue this fall as a group of fun loving girlfriends who work at the best little honky tonk bar in Texas are chronicled in "South of Heaven" (working title).

"The Alectrix" is a six-episode series that follows Heather Naylor - the leader of the pop-group "The Alectrix" - as she and her group mates strive for their big break in the music industry and finally fulfill their dreams of superstardom. After realizing they have come to a standstill in their career and desperately need a change, Heather decides to bring in music mogul, Joe Simpson, to take over management of the group. Throughout the season, friendships are tested and rivalries emerge as the girls fight to prove their abilities to Joe and earn their spot in the group. "The Alectrix" come to realize they may have the talent, drive and dedication to make it to the top, but for these pop divas, that's only half the battle.

"The Alectrix" is Executive Produced by Heather Naylor and Joe Simpson. Gary Auerbach, Julie Auerbach and Rob Cornick are the Executive Producers for Go Go Luckey Entertainment. The series is Executive Produced by Lesley Goldman for MTV. Tamar Zohar is the Executive in Charge of Production for the Series.

"South of Heaven" is a new half-hour docu-series following the lives of a group of fun loving girlfriends at the best little honky tonk bar in Texas who are working to make their dreams a reality. The eclectic group of girls includes a gifted student working to save money to go back to Harvard, an ambitious waitress who wants to move from behind the bar to the front of the business office and the girl who knows how to keep the clientele happy but comes at odds with other staff. They're working their way towards adulthood one crazy shift at a time. Their lives are loaded with tons of comedy, drama and heart, where the bonds of their sisterhood are unbreakable. Whether they're partying on Lake Lewisville, planning their futures, or getting dirty on the ranch, they're living it up and letting loose every day. Throughout every episode of "South of Heaven," viewers will get the chance to watch the sisterhood and the ladies evolve, shift, and grow as they work and party their way through the drama and adventure of figuring out who they are and where they're going. Giddy up!

"South of Heaven" is Executive Produced by Ross Breitenbach and 20 West. Concept by Andy Meyer. The series is Executive Produced by Shannon Fitzgerald, Tiffany Lea Williams and Lesley Goldman for MTV. Tammy Zohar and Brittany Lutz are the Executives in Charge of Production for the Series.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





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· ALECTRIX, THE (MTV)
· BIG TIPS TEXAS (MTV)











[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.