Prime Instant Video Adds Exclusive Subscription Streaming Access to Popular NBCUniversal Shows "Covert Affairs," "Defiance," "Grimm," "Hannibal" and "Suits"

Also as a part of the agreement with NBCUniversal, popular children's shows including Curious George and Land Before Time will be available to customers with Kindle FreeTime Unlimited

SEATTLE -- May. 16, 2013 -- (NASDAQ:AMZN) - Amazon.com today announced an expanded content licensing agreement with NBCUniversal Cable & New Media Distribution that will bring a variety of popular programs to Prime Instant Video. Prime Instant Video offers more than 40,000 movies and TV episodes for Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices - all at no additional cost. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.

Prime members will have exclusive unlimited subscription streaming access to prior seasons of the following NBCUniversal shows:

NBC's dark fantasy drama Grimm, based on the collection of Grimm Fairy Tales, available today

USA Network's legal drama Suits and serialized spy thriller Covert Affairs, available today

NBC's new psychological thriller Hannibal, based on the novels by Thomas Harris and produced by Gaumont International Television, available later this year

Syfy's new futuristic sci-fi and drama series Defiance, available early next year

In addition, today's announcement will add several fan-favorite shows to Prime Instant Video including NBC hit and Golden Globe nominated Smash, as well as Syfy drama series Alphas, Eureka and Warehouse 13. Also available are popular children's programs including Curious George and Land Before Time, which will both be available in Kindle FreeTime Unlimited, the all-you-can-eat content service that brings together all of the books, games, apps, movies and TV shows kids and parents love.

"We listen carefully to our customers to find out which TV shows and movies they find the most entertaining," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "Our expanded agreement with NBCUniversal gives Prime members access to even more exclusive content that they can stream instantly, at no additional cost. Compelling shows like Covert Affairs, Defiance, Grimm, Hannibal and Suits are big wins for our customers and we look forward to adding more titles soon."

"We're excited to expand our relationship with Amazon by adding great NBCUniversal content to Prime Instant Video," said Frances Manfredi, President, NBCUniversal Cable & New Media Distribution. "With Amazon, we're giving our established viewers a chance to catch-up on what they missed while simultaneously reaching and engaging new audiences who may not have seen these great series on their premiering networks."

About Amazon Prime

Amazon Prime is the best bargain in the history of shopping. Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV shows and access to hundreds of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device. Customers who receive free Prime shipping benefits through our Amazon Student or Amazon Mom programs can upgrade to an annual paid membership to receive Amazon Prime's digital benefits.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 150,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon's video subscription offer - it includes more than 40,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. Recently Amazon Studios, the original film and series production arm of Amazon.com, debuted 14 Amazon Originals TV comedy and children's pilots exclusively on Amazon Instant Video for all Amazon customers to watch and rate. Viewer feedback will help determine which series will go into full-season production and become exclusively available to Amazon Prime members once the full seasons are completed. To begin watching and reviewing visit www.amazonoriginals.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine - and it is available in two display sizes - 7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About NBCUniversal Cable & New Media Distribution:

The NBCUniversal Cable & New Media Distribution division is responsible for the sale and distribution of NBCUniversal product to all forms of television including digital distribution platforms within the U.S. and Canada. This includes current television and film product as well as content from NBCUniversal's vast library (Universal Pictures, Focus Features, Universal Television, Universal Cable Productions, NBC Late Night properties, etc.) distributed in basic cable, pay cable and subscription video-on-demand (SVOD) markets. Current off-network cable distribution programming includes "30 Rock," "House," "Law & Order," "Law & Order: Criminal Intent," "Law & Order: Special Victims Unit," "Monk," "The Office" and "Saturday Night Live," as well as Universal Pictures film content. The division is also responsible for the sales of NBCUniversal content to non-theatrical markets including airlines worldwide.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.