Still at it after 150 years!

The epic American family feud rages on.

Meet the real-life descendants of the famed rival clans in...

HATFIELDS AND McCOYS: WHITE LIGHTNING

New series premieres Thursday, August 1 at 10 p.m. on HISTORY(R)

July 15, 2013, New York, NY - To this day, the Hatfields and McCoys still live along the West Virginia and Kentucky border on the same land where their ancestors waged America's most notorious family feud. 150 years later, they are still working the coal mines and still making moonshine. Divided by the Tug River and generations of bad blood, they still don't get along. Sure, over the years treaties have been signed and handshakes exchanged, but none of that can erase their violent past.

Now, the legendary clans are trying to put aside their hateful history and come together, even as old tensions run high. HATFIELDS AND McCOYS: WHITE LIGHTNING, premiering Thursday, August 1 at 10 p.m. on HISTORY(R), follows the current real-life descendants of Randall McCoy and Devil Anse Hatfield as they face an opportunity that could rewrite history - or further propel their hatred well into the 21st century.

With moonshine now legal in West Virginia, seasoned liquor executive Monsell Darville is looking to bring an authentic new moonshine brand to market. He approaches McCoy patriarch Jim Quick, a direct maternal descendent of Randall McCoy, to boldly propose a business partnership with the Hatfields - one that would create a Hatfield & McCoy moonshine. This would require Jim to work alongside patriarch Mark Hatfield, the great-great-great grandson of Devil Anse Hatfield. It would also demand that both families reveal their secret moonshine recipes, supply their legendary well water and most importantly - work together and get along!

The Hatfields and McCoys are true American originals. A stubborn streak runs a mile wide in these parts, and long-held grudges can even pit brother against brother. Grannies talk trash and tote guns. Long-suffering wives try to keep hot-headed husbands in line. But nobody trusts an outsider.

It's all a matter of history, principle and family pride for the warring clans. With millions of dollars at stake, is it possible to put their bad blood behind them? Can they stop seeing red and start making green? Or will their infamous history prevail and kill the chance of a lifetime?

HATFIELDS & McCOYS: WHITE LIGHTNING is produced for HISTORY by Coolfire Originals and Thinkfactory Media. Executive producers for Coolfire Originals are Jeff Keane, David Keane, and Arcadia Berjonneau. Executive producers for Thinkfactory Media are Adam Freeman, Adam Reed, Leslie Greif, Co-executive producer is Chris Gillen. Carl H. Lindahl and Julian P. Hobbs are executive producers for HISTORY.

About HISTORY

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Counting Cars(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as HISTORY(R)'s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us(R) and 102 Minutes That Changed America. The HISTORY(R) website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY(R)'s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.