or


[09/04/13 - 07:09 AM]
New "Sunday Night Football" Bus Makes First Stops in Dallas & Fort Worth, Texas This Week
The "SNF" bus will drive more than 17,000 miles across the country through the season, and cross the country at least three times.

[via press release from NBC]

NEW "SUNDAY NIGHT FOOTBALL" BUS MAKES FIRST STOPS IN DALLAS & FORT WORTH, TEXAS THIS WEEK

STAMFORD, Conn. - September 4, 2013 - NBC Sports Group rolls out the new Sunday Night Football bus this week with stops in North Texas, prior to the Giants-Cowboys SNF opener on Sept. 8.

This week's destinations include the Southlake Carroll game against Midland Lee at Carroll High School in Midland on Friday, Sept. 6, the "Heads Up Football" youth games at The Warren Park Complex in Frisco Saturday morning, Sept. 7, Billy Bob's restaurant in Fort Worth Saturday evening, and all day Sunday at AT&T Stadium in Arlington, Sept. 8.

THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS

· The 304 square-foot bus is wrapped with images of NFL players, Carrie Underwood and the 2013 SNF schedule (for images, click here).

· The SNF bus will drive more than 17,000 miles across the country through the season, and cross the country at least three times.

· There will be 18 game day stops over 17 weeks (for the 2013 SNF schedule, click here).

· The bus will have four stops per week in each local market.

ABOUT THE SUNDAY NIGHT FOOTBALL BUS

Beginning with the Sunday Night Football opener on Sept. 8, the Sunday Night Football bus will travel to all 17 SNF games, arriving in each city two or three days prior to each game. The bus will make stops at local landmarks and events in each market before making its way to the game site for a full Sunday at the stadium, giving fans the opportunity to interact with America's most-watched primetime television show. Integrated marketing agency CSE collaborated with NBC Sports Group's marketing team on the Sunday Night Football bus, and will manage all tour stops for the entire campaign.

The Sunday Night Football bus will incorporate exclusive activities and social media both inside and out. SNF's Facebook, Twitter and Instagram accounts along with the #SNF hashtag will be displayed on the exterior. Once on the bus, fans and visitors can tweet and post photos of themselves in the broadcast positions occupied by Al Michaels and Cris Collinsworth from a mock SNF studio.

Also, along for the ride will be four SNF "Fans of the Week" chosen based on their social media activity, team pride and SNF fandom. In each home market, the SNF "Fans of the Week" will be given a VIP experience that includes a trip on the bus and game tickets.

Fans who can't visit in person can "Follow The Bus" when it hits the road at NBCSports.com/FollowSNF, which will include an interactive map, a behind-the-scenes look at the Sunday Night Football crew and talent, plus content from the bus itself. Fans can also contribute to the map by uploading their own photos sharing and showing their SNF and team pride.

"THE SUNDAY NIGHT FOOTBALL"

For the second consecutive season NBC Sports will present "The Sunday Night Football," a custom made football from Wilson, which will travel with the SNF crew all season long on the SNF bus alongside 2012's "The Sunday Night Football." Fans of SNF on Facebook and Twitter will be able to keep up with "The Sunday Night Football" on the SNF Facebook page, follow its path through each city and recommend where it should visit while in town. In addition, fans can visit NBCSports.com/FollowSNF.

At the end of each SNF game, "The Sunday Night Football" will be signed by the player of the game. Photos, video and stories around "The Sunday Night Football" and its travels will live on Facebook, Twitter, and SNF All-Access.

ABOUT CSE

Founded in 1986 as an athlete management and marketing firm, CSE (www.groupcse.com) has evolved into one of the longest-running and most-diversified independent marketing agencies in the country. CSE helps businesses and brands connect with consumers and fans through multi-dimensional strategy building and execution across a wide range of diversified areas, including strategic sponsorships, experiential marketing, social media campaigns, digital, media content creation, multicultural, advertising, analytics, communications and PR, talent management and more.





  [september 2013]  
S
M
T
W
T
F
S


· SUNDAY NIGHT FOOTBALL (NBC)









[08/03/15 - 10:00 AM]
Syfy and Universal Cable Productions Announce Start of Production for "Hunters"
The series stars Nathan Phillips as Flynn, a headstrong Baltimore FBI agent with a dark past trying to piece together the disappearance of his wife.

[08/03/15 - 10:00 AM]
"Ferrell Takes the Field" to Screen Sept. 5 at Petco Park in San Diego, One Week Before the Comedy Special Debuts on HBO
As part of Baseball Night in San Diego, all fans in attendance at that night's game will have the opportunity to stay and watch the screening.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.

[08/03/15 - 08:02 AM]
NBCUniversal Celebrates One Year Out from 2016 Rio Olympics on August 5
NBCUniversal will celebrate the occasion with a host of promotional and editorial initiatives that span the company's unprecedented portfolio of broadcast, cable, digital, regional, local, radio, and theme park assets.

[08/03/15 - 07:51 AM]
ESPN Signs Award-Winning Senior News Correspondent Jeremy Schaap To Long-Term Extension
Schaap, who joined ESPN full-time in 1994, will continue to serve as a correspondent for ESPN's award-winning, prime-time newsmagazine "E:60."

[08/03/15 - 07:36 AM]
Crown Media Family Networks and Ford Motor Company Announce Hallmark Channel to Be a Key 2015 Broadcast Partner of Ford Warriors in Pink(R)
The multi-faceted on- and off-air buy centers primarily around Season 3 of the network's original scripted series, "Cedar Cove."

[08/03/15 - 07:07 AM]
"Jimi Hendrix: Electric Church" to Make Its World Television Premiere on Showtime(R)
The film chronicles his largest ever U.S. performance at the massive Atlanta Pop Music Festival in July 1970 with never-before-seen concert footage of the icon in action.

[08/03/15 - 06:03 AM]
Country Star Brett Eldredge Is the First Celebrity Judge Tapped for the 95th Anniversary Broadcast of Miss America
"I get to judge Miss America. Are you kidding me?!" said Eldredge. "Talk about a dream come true! I can't wait to be a part of this."

[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.