Prime Instant Video to Be the Exclusive Subscription Streaming Home for the "Masterpiece on PBS" Period Drama "Mr. Selfridge"

Agreement builds upon previously announced PBS content partnership, including Downton Abbey and other MASTERPIECE titles, NOVA, documentaries from Ken Burns and PBS KIDS programs

SEATTLE -- Nov. 20, 2013 -- (NASDAQ:AMZN) - Amazon.com, Inc. today announced a content licensing agreement with PBS Distribution that will make Prime Instant Video the exclusive online-only subscription home for streaming the popular series Mr. Selfridge. Beginning today, Prime Instant Video will be the only such subscription service to offer the first season of the ITV Studios/MASTERPIECE co-produced series from WGBH Boston starring three-time Emmy winner Jeremy Piven.

"Our Prime customers have an appetite for MASTERPIECE, as evidenced by the undeniable success of Downton Abbey - which is the all-time most watched series on Prime Instant Video," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "Mr. Selfridge is another great MASTERPIECE show that our customers love and we are excited to add it to our growing list of exclusive programming in Prime Instant Video."

Andrea Downing, Co-President, PBS Distribution, added, "While PBS stations will always be the first place to see our premier content, we are also happy to give viewers additional ways to enjoy the PBS programs they love wherever they want. We look forward to introducing a whole new audience to Mr. Selfridge through Prime Instant Video, and driving more viewers to tune in to Season 2 this spring via their local PBS station."

Based on an adaption of Lindy Woodhead's biography Shopping, Seduction & Mr. Selfridge, the series follows the opulent Selfridges department store in London and the life of its eccentric owner, Harry Gordon Selfridge. Originally broadcast on ITV and PBS in early 2013, MASTERPIECE has already commissioned a second season for 2014.

Prime Instant Video is the exclusive online-only subscription home for PBS series Downton Abbey (beginning December 1), the CBS summer blockbuster series Under the Dome and other hit TV series including Justified, Falling Skies, Grimm, Suits and Covert Affairs. Prime Instant Video also offers an exclusive collection of kids shows from Nick Jr. that customers won't find on any other online-only subscription service, including favorites like Dora the Explorer, Go, Diego, Go!, Blue's Clues, and The Backyardigans. Debuting this fall, Amazon's first original series Alpha House and Betas can be found exclusively on Prime Instant Video as well. To sign up for Amazon Prime Instant Video, visit www.amazon.com/primeinstantvideo.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 150,000 titles to purchase or rent - movies range from new releases to classic favorites, and Amazon Instant Video offers major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon's video subscription offer - it includes tens of thousands of movies and TV episodes selected from the full assortment available at Amazon Instant Video.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.