10th Annual "mtvU WOODIE AWARDS" TO TAKE OVER AUSTIN, TEXAS AND SXSW WITH THE MUSIC COLLEGE STUDENTS LOVE ON THURSDAY MARCH 13, 2014

Full Day of Live Music in Austin Starts with the "mtvU Woodie Awards Festival" at 3:00 p.m. CT on March 13

30-Minute, Primetime Woodies Special to Premiere on MTV and mtvU on Sunday, March 16 at 8 p.m. ET/PT

New York, NY (February 6, 2014) - MTV's 24-hour college network, mtvU, today announced that the "2014 mtvU Woodie Awards" and Festival are returning to Austin, Texas for a full evening of musical performances on Thursday, March 13, 2014 during the SXSW Music Festival. The 10th annual musical moment of truth, featuring the music college students love, honors the artists who are infiltrating the music landscape this year. MTV and mtvU will premiere a primetime, half-hour "2014 mtvU Woodie Awards Special" on Sunday, March 16 at 8:00 p.m. ET/PT, highlighting an exciting night of performances and award winners. mtvU will announce "2014 mtvU Woodie Awards" nominees and performers at a later date.

To harness the power of live music, MTV and mtvU will kick off the "2014 mtvU Woodie Awards" with a host of performances by up-and-coming artists during the open-air "mtvU Woodie Awards Festival," with doors opening at 3:00 p.m. CT on Thursday, March 13, 2014 at Red River and 1st Street in downtown Austin. Open to all SXSW badge holders and music fans over the age of 18, the performances will lead up to the "2014 mtvU Woodie Awards," which will take-over the Festival beginning at 8:00 p.m. CT. Entrance into the "2014 mtvU Woodie Awards" and Festival is free, with an online RSVP available at a later date.

On Sunday, March 16, 2014 at 8:00 p.m. ET/PT, mtvU will bring the best moments from the show to MTV and mtvU in the half-hour "2014 mtvU Woodie Awards Special." The special will showcase some of the best "Woodie Awards" performances and celebrate the artists who are walking away with awards this year. Additionally, the biggest celebrities and artists will join the special to give a nod to their favorite Woodies artists.

The 10th annual "mtvU Woodie Awards" promises to be an unforgettable night of music and performances. The show was established in 2004 and has since propelled numerous recognized acts to the next level of their careers - including surging record sales, headlining tours and mainstream acclaim. Examples include: The Killers (Breaking Woodie '04), N.E.R.D. (Left Field Woodie '04), Death Cab for Cutie (Best Video Woodie '05), Fall Out Boy (Road Woodie '05), 30 Seconds to Mars (Best Video Woodie - Live Action '06) Muse (Performing Woodie '07), Lupe Fiasco (performed at Woodies '07), Vampire Weekend (performed at '08 Woodies), Kings of Leon (Woodie of the Year '09), Jack White (performed at '09 Woodies with the Dead Weather), Rick Ross (performed at '09 Woodies), Matt & Kim (Best Video Woodie '09), Wiz Khalifa (Woodie of the Year '11), Odd Future (performed at '11 Woodies), Sleigh Bells (performed at '11 Woodies) MGK (Breaking Woodie '12), Mac Miller (Woodie of Year and Performing Woodie '12), Zedd (performed at '13 Woodies) and Macklemore and Ryan Lewis (Branching Out Woodie '13).

Official sponsors of the "mtvU Woodie Awards Festival" and "2014 mtvU Woodie Awards" include Chevrolet, Pepsi(R), Reese's Peanut Butter Cups, Taco Bell and U.S. Army.

Eric Conte, Amy Doyle, Gina Esposito and Ryan Kroft are the Executive Producers of the "2014 mtvU Woodie Awards." Joe Buoye is the Executive in Charge of Production.

For more information, visit Woodies.MTV.com.

About mtvU

Broadcast to nearly 750 college campuses as well as via top cable distributors in 700 college communities nationwide, mtvU reaches more than 8 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus. mtvU airs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.