NICKELODEON INTRODUCES NEW PRODUCTS IN ACTIVITY CATEGORY AT THE AMERICAN INTERNATIONAL TOY FAIR 2014 IN NEW YORK CITY

New Product Lines from Cra-Z-Art, International Playthings and NSI

NEW YORK - Feb. 19, 2014 - Nickelodeon is introducing an array of exciting new activity products featuring the network's hit properties SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer, Peter Rabbit and Bubble Guppies at this week's American International Toy Fair in New York City. Available this fall, the lineup includes an assortment of dough makers and shakers, magnetic playsets and Nickelodeon's popular GAK.

"Kids of all ages enjoy tactile, creative play, and our new activity products with Cra-Z-Art, International Playthings and NSI are sure to provide unique experiences," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "These new products will allow kids to take imaginative play and their creativity to a new level by bringing characters from their favorite shows right into their hands."

2014 Activity Products Lineup Includes:

Cra-Z-Art:

· Teenage Mutant Ninja Turtles Totally Awesome Turtle Figure Maker- Create your own favorite ninja characters. Mold n' make 12 different Turtles. Includes everything needed for action-packed character making fun. $12.99, ages 3+, available this fall.

· Teenage Mutant Ninja Turtles Shaker Maker - Mix, mold and paint your own Turtle figures. It's simple and easy to do - just mux, shake and pour into molds. Then let dry and paint the figures - no heat required. $12.99, ages 5+, available this fall.

International Playthings:

Imaginetics Magnetic Playsets for SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Bubble Guppies: Each playset features a board and magnetic board with 2 dimensional character-based magnets based on the hit property. Small Imaginetics sets: $6 SRP - large Imaginetics sets: $9 SRP, ages 3+

NSI:

Nickelodeon Galactic Gak is totally spacey, super stretchy and all-over glittery gacktastic. The new Super Stretch formula stretches FARTHER and FASTER. Comes in 3 great Galactic colors in wacky out-of-this-world containers: Nickelodeon Galactic Gak Atom, Nickelodeon Galactic Gak Shooting Star and Nickelodeon Galactic Gak Atom Satellite $5.99 each SRP, ages 4+

About Cra-Z-Art

CRA-Z-ART(R) founded by Lawrence Rosen in 2008, is the fastest growing arts, craft and toy company in America focused on bringing excitement and innovation to both the toy and school supply market. CRA-Z-ART(R) is a prime manufacturer based in Randolph, New Jersey with factories in the USA and China.

About International Playthings LLC

Since its inception in 1967, International Playthings LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 45-year existence, International Playthings LLC has grown to become one of the largest and most respected suppliers of quality products to North America.

A subsidiary of Epoch Company Ltd., affiliate company International Playthings LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings LLC, its brands and individual products can be found at www.intplay.com.

About NSI International

NSI International is a global marketer and manufacturer of innovative toys and children's products under such established brands as Nickelodeon, Smithsonian, and Oglo. They are headquartered in New York City. www.nsi-int.com. (C) 2014 NSI International, Inc. and NSI International Products (HK) Limited. All Rights Reserved.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).