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[02/19/14 - 10:55 AM]
Nickelodeon to Launch Dual-Language Preschool Learning Toys Featuring "Dora the Explorer"
Available nationwide this spring, the product line includes electronic learning toys and puzzles that can be played in either English or Spanish.
[via press release from Nickelodeon]

NICKELODEON TO LAUNCH DUAL-LANGUAGE PRESCHOOL LEARNING TOYS FEATURING "DORA THE EXPLORER," DEVELOPED BY SMART PLAY, LLC.

Product Line Includes Electronic Learning Toys and Educational Games

NEW YORK - Feb. 19, 2014 - Nickelodeon and Smart Play, LLC., the first bilingual educational toy brand, today announced the launch of dual-language preschool learning toys inspired by Dora the Explorer. Available nationwide this spring, the product line includes electronic learning toys and puzzles that can be played in either English or Spanish. The compact and lightweight designs of the toys are perfect for travel or on-the-go learning.

"Smart Play, LLC., is renowned for making incredible products and they have done a remarkable job creating entertaining and affordable toys featuring the beloved Dora the Explorer," said Manuel Torres, Senior Vice President, Global Toys and Publishing. "These products make education fun and entertaining, while providing kids with an interactive bi-lingual play pattern."

"We are thrilled to partner with Nickelodeon to bring Dora the Explorer fans a great way to interact with their favorite character while engaging in educational play," said Ilango Sankaralingam, President of Smart Play, LLC.

The Product Lineup Includes:

· Dora Explore & Play Pad:

With Dora as a guide, kids can discover the alphabet, numbers, letter sounds, simple words and more, in either English or Spanish. Features volume control and auto shut-off. Three AA Batteries included. $19.99, ages 2+.

· Dora Explore & Play Mat:

A play mat that allows kids to learn the alphabet, numbers, letter sounds, simple words and much more with Dora. The large mat can be used on the floor, or hung on a wall, and is great for solo or multi-user play. Features volume control and auto shut-off. Three AA Batteries included. $24.99, ages 3+.

· Dora Trace & Learn projector:

Pop in a disk, dim the lights and project fun, traceable images of Dora onto paper. Kids can choose from 40 images from the alphabet and numbers, to Dora and her friends, to trace and color as many times as they wish. The image can be made larger or smaller to match the child's fine motor skills. The projector includes long-life LED bulb that stays cool to the touch, pencil/crayon holders and five image disks. Three AA batteries are required but not included. $24.99 ages 3+.

About Smart Play

Smart Play is an educational toy company based in Atlanta and is committed to providing safe, affordable, innovative products that will enrich a child's growing mind. Our products are designed to help children develop their vital skills necessary for a great start in life. The extensive product line of toys, flash cards and puzzles are intended to teach a comprehensive range of early learning skills - fine motor, reading, vocabulary, writing, math, problem solving and geography. Most importantly, we focus exclusively on creating bilingual products that teach a second language such as Spanish and French.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





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· DORA THE EXPLORER (NICKELODEON)




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