[04/07/14 - 11:50 AM]
Crown Media Family Networks Collaborates with The Cambridge Group and Nielsen Catalina Solutions to Reach Advertisers' Super-Consumers During 2014/2015 Upfront
This data has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues.

[via press release from The Hallmark Channel]


Analytic Data Helps Brands Identify Their Most Passionate Consumers and Maximize Media Spends

Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, announced today it will be the first cable programmer to leverage The Cambridge Group's innovative super-consumer analysis in the 2014/2015 Upfront season.

This data, compiled in conjunction with Nielsen Catalina Solutions, has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues, particularly in the packaged goods category. In utilizing this unique data, Crown Media will help clients hone in on their most loyal customers and consequently increase the effectiveness and efficiency of their media buys on both networks.

"We are always looking for new ways to raise our value proposition in the marketplace and this data gets to the heart of what matters most to our clients - reaching the right audience and optimizing ROI," said Bill Abbott, president and CEO, Crown Media Family Networks. "The Cambridge Group and Nielsen Catalina Solutions are breaking exciting new ground with this research and we are so pleased to put this information to work for our advertising partners and help them connect directly with that influential subset of consumers who truly drive their bottom line."

"This collaboration enabled us to explore an exciting new angle on super consumers, linking their purchase behavior to their television viewing," adds Chris Fosdick, Principal with The Cambridge Group. "Reaching the most influential consumer with the right message in the right environment has long been the goal for advertisers, but now we have new data tools that enable us to do so with greater precision, a win-win for all stakeholders in the value chain."



Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest


The Cambridge Group (www.thecambridgegroup.com), a wholly-owned subsidiary of Nielsen, is a strategy consulting firm focused on the development of growth strategies for Fortune 500 companies. For over 30 years, The Cambridge Group has used its proprietary approach to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive insulation. By focusing solely on demand, TCG has created and implemented successful strategies that maximize clients' growth and profitability.


Nielsen Catalina Solutions provides the most comprehensive single source view of advertising to help consumer package goods marketers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

The joint venture between Nielsen and Catalina integrates "watch" information from industry-leading Nielsen People Meter (NPM), Portable People Meter (PPM) and Nielsen Online, cable set-top-box data, and multi-media viewing data from NCS's channel partners. The "watch" data is matched with the "buy" data from Nielsen Homescan(R) and nearly 70 million shopper households from Catalina. This single source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.

  [april 2014]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/19/18 - 12:38 PM]
Jonathan and Drew Scott Take Home Reno Rivalry to San Francisco in New Season of HGTV's "Brother vs. Brother: Jonathan vs. Drew"
Set in the San Francisco suburbs, the new six-episode season of HGTV's popular real estate and renovation competition series will be a hyper-test of the twins' reno know-how.

[03/19/18 - 12:00 PM]
Video: TBS Releases New "The Last O.G." Trailer, Series Premieres April 3
Tracy Morgan and Tiffany Haddish star in the new comedy series that Morgan executive produces alongside creator and executive producer Jordan Peele.

[03/19/18 - 11:06 AM]
NBC Orders Sixth Season of Jane Lynch-Hosted "Hollywood Game Night"
A premiere date and a list of celebrities participating in the new season will be announced at a later date.

[03/19/18 - 11:01 AM]
Vanessa and Nick Lachey to Host the "2018 Miss USA(R)" Competition
Said event will air live Monday, May 21 (8:00-10:00 PM ET live/PT tape-delayed) on FOX, from the Hirsch Memorial Coliseum in Shreveport-Bossier, Louisiana.

[03/19/18 - 09:35 AM]
"Bizarre Foods" with Andrew Zimmern Is Taking Off on More Culinary Adventures as Production Begins on the New Season
Production begins this month with a shoot on Hawaii's Big Island.

[03/19/18 - 09:30 AM]
Video: ABC Releases the Pilot Episode of Its Upcoming New Drama "The Crossing"
The debut episode of the new drama is available now for all viewers on ABC.com and the ABC app, for subscribers on Hulu and electronic sell-through platforms, as well as on demand across MVPD and digital MVPD providers.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/19/18 - 08:10 AM]
Stellan Skarsgard and Emily Watson Join Jared Harris in "Chernobyl," Sky and HBO's Series Based on One of the Worst Man-Made Catastrophes in History
The five-part mini-series brings to life the true story of the unprecedented man-made tragedy, and the brave men and women who made incredible sacrifices to save Europe from unimaginable disaster.

[03/19/18 - 07:04 AM]
Video: "Chef's Table: Pastry" - Trailer Debut & Chef Announcement
Launching April 13, "Chef's Table: Pastry" goes inside the lives and kitchens of the world's most renowned international pastry chefs.

[03/19/18 - 05:00 AM]
Video: Trailer - "Adventure Time" Series Finale - Coming Soon
Cartoon Network teases the show's upcoming final installment.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:05 PM]
"Will & Grace" Extends Its Triumphant Return with Season Three Pick-Up
In addition, the network has increased the season two order, which will begin again next fall, from 13 to 18 episodes.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?