or


[04/07/14 - 11:50 AM]
Crown Media Family Networks Collaborates with The Cambridge Group and Nielsen Catalina Solutions to Reach Advertisers' Super-Consumers During 2014/2015 Upfront
This data has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues.

[via press release from The Hallmark Channel]

CROWN MEDIA FAMILY NETWORKS COLLABORATES WITH THE CAMBRIDGE GROUP AND NIELSEN CATALINA SOLUTIONS TO REACH ADVERTISERS' SUPER-CONSUMERS DURING 2014/2015 UPFRONT

Analytic Data Helps Brands Identify Their Most Passionate Consumers and Maximize Media Spends

Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, announced today it will be the first cable programmer to leverage The Cambridge Group's innovative super-consumer analysis in the 2014/2015 Upfront season.

This data, compiled in conjunction with Nielsen Catalina Solutions, has demonstrated significant interest from national advertisers and demonstrates that for many brands the top 10% of buyers are driving up to 40% of revenues, particularly in the packaged goods category. In utilizing this unique data, Crown Media will help clients hone in on their most loyal customers and consequently increase the effectiveness and efficiency of their media buys on both networks.

"We are always looking for new ways to raise our value proposition in the marketplace and this data gets to the heart of what matters most to our clients - reaching the right audience and optimizing ROI," said Bill Abbott, president and CEO, Crown Media Family Networks. "The Cambridge Group and Nielsen Catalina Solutions are breaking exciting new ground with this research and we are so pleased to put this information to work for our advertising partners and help them connect directly with that influential subset of consumers who truly drive their bottom line."

"This collaboration enabled us to explore an exciting new angle on super consumers, linking their purchase behavior to their television viewing," adds Chris Fosdick, Principal with The Cambridge Group. "Reaching the most influential consumer with the right message in the right environment has long been the goal for advertisers, but now we have new data tools that enable us to do so with greater precision, a win-win for all stakeholders in the value chain."

###

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest

ABOUT THE CAMBRIDGE GROUP

The Cambridge Group (www.thecambridgegroup.com), a wholly-owned subsidiary of Nielsen, is a strategy consulting firm focused on the development of growth strategies for Fortune 500 companies. For over 30 years, The Cambridge Group has used its proprietary approach to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive insulation. By focusing solely on demand, TCG has created and implemented successful strategies that maximize clients' growth and profitability.

ABOUT NIELSEN CATALINA SOLUTIONS

Nielsen Catalina Solutions provides the most comprehensive single source view of advertising to help consumer package goods marketers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy.

The joint venture between Nielsen and Catalina integrates "watch" information from industry-leading Nielsen People Meter (NPM), Portable People Meter (PPM) and Nielsen Online, cable set-top-box data, and multi-media viewing data from NCS's channel partners. The "watch" data is matched with the "buy" data from Nielsen Homescan(R) and nearly 70 million shopper households from Catalina. This single source view provides the retail sales impact of TV, online, mobile, CRM, radio and print advertising. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.





  [april 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/24/16 - 09:07 AM]
CMT Announces Premiere Dates for 2017 Scripted Series Slate: "Nashville," "Million Dollar Quartet" and "Still the King"
Additionally, CMT has ordered a pilot for "His Wives & Daughters."

[08/24/16 - 09:01 AM]
Starz Continues to Score with Fourth Season Renewal of Hit Comedy Series "Survivor's Remorse"
Season Three of "Survivor's Remorse" has seen record increases in its audience, averaging 2.9M viewers per episode among all reportable platforms.