Amazon Surpasses Hulu and Apple in Streaming Video Usage

The number of video streams on Prime Instant Video nearly tripled year over year

SEATTLE -- Apr. 8, 2014 -- (NASDAQ: AMZN) - Amazon Instant Video today announced that video streams on Prime Instant Video nearly tripled year over year. According to a report from Qwilt, which tracks growth in online video usage, Amazon has now passed both Apple and Hulu in streaming video usage.

"We've invested hundreds of millions of dollars in great TV shows and movies for Prime members and it's working," said Bill Carr, VP of Digital Video and Music for Amazon. "As part of their membership, Amazon Prime members can watch their favorite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content."

Prime Instant Video offers a long list of exclusive and original content available only to Prime members for instant streaming at no additional cost to their Prime membership. The constantly expanding selection of exclusive hit series includes Downton Abbey, 24, Orphan Black, The Americans, Justified, Hannibal, Workaholics, Grimm, Under the Dome, Veronica Mars and many others. Prime Instant Video also offers an exclusive collection of kids' shows from Nick Jr. that customers won't find on any other online-only subscription service, including favorites like SpongeBob SquarePants and Dora the Explorer. Amazon's first original series, Alpha House and Betas, can be found exclusively on Prime Instant Video as well, and are among the most popular shows streamed by Prime members. The company announced last week that it will produce four new primetime series, Bosch, The After, Transparent and Mozart in the Jungle, along with two new children's series, Gortimer Gibbon's Life of Normal Street and Wishenpoof!, which will be available on Prime Instant Video later this year and next.

In addition to unlimited streaming of tens of thousands of Prime Instant Video titles as part of their Prime membership, Amazon customers can also choose from more than 200,000 titles to purchase or rent from Amazon Instant Video, including movies like American Hustle, 12 Years a Slave, Gravity, Dallas Buyers Club, The Hunger Games: Catching Fire and Frozen; and day-after broadcast TV shows like The Walking Dead, Scandal, Pretty Little Liars and The Blacklist. Customers can enjoy both Amazon Instant Video and Prime Instant Video content on Fire TV, as well as hundreds of other compatible devices, including Kindle Fire tablets, iPad, PlayStation, Xbox, Wii, Wii U, Roku, TVs, set-top boxes, and Blu-ray players. For viewing offline, customers can download movies and TV shows from Amazon Instant Video, and Prime members can download tens of thousands of Prime Instant Videos to their Kindle Fire HD or Kindle Fire HDX. Prime Instant Video is the only U.S. online subscription streaming service that enables offline viewing.

Just last week, Amazon introduced Fire TV, a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Fire TV also brings photos, music, and games to the living room. Meet Amazon Fire TV at www.amazon.com/FireTV.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Amazon Fire TV is a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.