or


[04/30/14 - 12:39 PM]
Syfy Digital Announces New Transmedia Storytelling Initiatives Across Social, Second Screen and Digital Experiences
Syfy also announced its first original digital comedy series "Underlings," a workplace comedy that brings viewers inside a criminal organization.

[via press release from Syfy]

SYFY DIGITAL ANNOUNCES NEW TRANSMEDIA STORYTELLING INITIATIVES ACROSS SOCIAL, SECOND SCREEN AND DIGITAL EXPERIENCES

IN-SHOW AVATAR JOINS HIT SERIES DEFIANCE

INTERACTIVE HANDBOOK FOR NEW DRAMA DOMINION

SYFY SYNC FOR BROWSERS FOR SHARKNADO 2

SYFY NOW AVAILABLE SOON ON ANDROID PHONES AND TABLETS

NEW YORK - April 30, 2014 - Building upon its recent transmedia successes, Syfy Digital today announced significant new digital, social and second screen storytelling initiatives including a game-to-TV Avatar joining the cast of the hit series Defiance; Syfy Now debuting on Android phones and tablets this summer, an interactive handbook to the eagerly anticipated new drama Dominion, and a new web experience for Syfy Sync for Sharknado 2 and Defiance.

Syfy also announced its first original digital comedy series Underlings, a workplace comedy that brings viewers inside a criminal organization. The cast includes Joseph Gatt (Game of Thrones' wildling leader Styr, Magnar of Thenn) and Jessica Chobot (Attack of the Show).

In making the announcement, Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy, said: "Today we think about digital as a core part of our content experience, rather than a companion part. Our storytelling strategy rests on three pillars: enabling greater participation so that fans can influence content and programming, extending the 'first screen' story to provide a deeper, richer narrative experience, and, lastly, providing greater access to what goes on behind the scenes. The net result is a more multi-screen brand of storytelling for a fan base that absolutely craves it."

NEW SYFY DIGITAL INITIATIVES

DEFIANCE

In-Show Avatar

Season 2, premiering June 19, will feature a new character based on an actual player's in-game avatar. The winner of the "Play the Game, Join the Show Contest" was revealed on Facebook in a video by the show's executive producer, Kevin Murphy, in September. The live-action character based on the winner's avatar will be joining the show's cast this summer.

The Defiant Few

Defiance is unveiling a new way for fans to interact with the show online and via social in Season 2. Starting with premiere, every week, viewers will be invited to participate in a parallel storyline where they'll be encouraged to take on "missions" consisting of web-based casual games and challenges that will propel this storyline and give viewers a chance to win substantial real-world prizes.

DOMINION

Citizen's Handbook - A Guide to Vega

Created by the series' writers, Citizen's Handbook - A Guide to Vega will provide an immersive, interactive guide/handbook to the fictional city of Vega, featuring exclusive video and multimedia content created specifically for this experience. It will allow viewers to delve into the rich mythology of Dominion weeks before the series premieres on-screen on Syfy June 19.

FACE OFF

Earlier in the year, Syfy enjoyed great success with the Opposite Worlds Twitter Popularity Index, which created a new means of interacting with a competition reality show via social media. Kalev H. Leetaru utilized his patented research methods technology to measure the "social sentiment" around the contestants on the show, producing the weekly rankings from "most popular" to "least popular." Syfy will now use the next generation of that innovative technology and apply it to Season 7 of its highest-rated unscripted series Face Off, giving viewers the ability to directly affect the outcome of the show by cheering for, or talking smack about, players on the show via Twitter in natural-language tweets.

UNDERLINGS

This new 10-episode live action original digital series, produced by Universal Cable Productions and More Media, is a workplace comedy that takes viewers inside the criminal organization, G.O.R.I.L.LA. (Global Oppression, Rebellion, Intelligence, Larceny, and LAsers), and introduces them to the three guys who make sure the printer is stocked with toner, organize the office karaoke night and keep the death rays deadly. Syfy's first original digital comedy stars Jonathan Howard, Chris Mena and Tony Vitale with Jessica Chobot (Nerdist News), Michael Naughton (Kirby Buckets, It's Always Sunny in Philadelphia), James Adomian (Comedy Bang Bang, @midnight) and Joseph Gatt (Game of Thrones, Banshee).

TVE

Syfy Now apps

Beginning this summer, Syfy Now apps will be available on Android phones and tablets, joining Syfy.com (web), iOS and Win8. Syfy Now will also add the ability to watch episodes in-browser with Syfy Sync content appearing alongside, extending Sync to yet another platform.

These new Syfy Digital second screen concepts build upon the recent success of:

· Helix's Access Granted, where viewers were granted access to the Ilaria Corporation's computer systems via a rich media web and mobile experience where they could interact with video, images and audio clips revealing information about characters and plotlines, generating 1.3 million page views;

· Syfy Sync - Launched in Aug 2012 on tablets with over 200k installs to date, the Syfy Sync app expanded to smartphones in March. Currently over 100 episodes from Syfy shows such as Face Off, Defiance and Jim Henson's Creature Shop Challenge are now sync-enabled - all featuring rich content that viewers can only get in this synchronized experience. Syfy Sync is adding a new experience for desktop and mobile web browsers this summer, starting with Defiance Season 2 and Sharknado 2.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine greater.)





  [april 2014]  
S
M
T
W
T
F
S
  


· DEFIANCE (SYFY)
· DOMINION (SYFY)
· FACE OFF (SYFY)





[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
Newcomer "Agent X" joins returning series "The Librarians," "Major Crimes" and "Legends."

[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.

[08/31/15 - 09:05 AM]
Danica McKellar Joins Celebrity Judging Panel for the 95th Anniversary Broadcast of Miss America
The final judge for the "2016 Miss America Competition" will be announced in the coming weeks.

[08/31/15 - 08:55 AM]
Video: "Longmire" - Season 4 - Official Trailer - Netflix
The upcoming fourth season of "Longmire" is coming on September 10 to Netflix.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/31/15 - 08:34 AM]
SundanceTV Serves Up Justice with a "Law & Order All-Star" Marathon This Labor Day Weekend Leading Up to the Official 25th Anniversary of the Iconic Crime Series
Look for said stunt beginning Sunday, September 6t at 3:00 p.m. ET/PT and continuing on Monday, September 7 at 4:00 p.m. ET/PT.

[08/31/15 - 07:46 AM]
"Saturday Night Live" Adds Jon Rudnitsky to Cast
Rudnitsky is a stand-up comedian that hails from Harrington Park, New Jersey and graduated from the University of Southern California.

[08/31/15 - 07:40 AM]
"Yukon Men" Returns to Discovery for a Fourth Season on Tuesday, September 15 at 9PM ET/PT
The 200 villagers face an ever-changing landscape with everything from fierce weather to wolves at their doorstep.

[08/31/15 - 07:30 AM]
CBS and Stumptown Coffee Roasters Are Brewing a Refreshing Promotion for "The Late Show with Stephen Colbert"
CBS is the first company to collaborate on an exclusive bottle design of Stumptown Cold Brew Coffee.

[08/31/15 - 07:20 AM]
President Obama to Take on the Alaskan Wilderness on a Special Edition of "Running Wild with Bear Grylls" on NBC
President Obama will meet with Grylls while visiting Alaska to observe the effects of climate change on the area.