or


[04/30/14 - 12:39 PM]
Syfy Digital Announces New Transmedia Storytelling Initiatives Across Social, Second Screen and Digital Experiences
Syfy also announced its first original digital comedy series "Underlings," a workplace comedy that brings viewers inside a criminal organization.

[via press release from Syfy]

SYFY DIGITAL ANNOUNCES NEW TRANSMEDIA STORYTELLING INITIATIVES ACROSS SOCIAL, SECOND SCREEN AND DIGITAL EXPERIENCES

IN-SHOW AVATAR JOINS HIT SERIES DEFIANCE

INTERACTIVE HANDBOOK FOR NEW DRAMA DOMINION

SYFY SYNC FOR BROWSERS FOR SHARKNADO 2

SYFY NOW AVAILABLE SOON ON ANDROID PHONES AND TABLETS

NEW YORK - April 30, 2014 - Building upon its recent transmedia successes, Syfy Digital today announced significant new digital, social and second screen storytelling initiatives including a game-to-TV Avatar joining the cast of the hit series Defiance; Syfy Now debuting on Android phones and tablets this summer, an interactive handbook to the eagerly anticipated new drama Dominion, and a new web experience for Syfy Sync for Sharknado 2 and Defiance.

Syfy also announced its first original digital comedy series Underlings, a workplace comedy that brings viewers inside a criminal organization. The cast includes Joseph Gatt (Game of Thrones' wildling leader Styr, Magnar of Thenn) and Jessica Chobot (Attack of the Show).

In making the announcement, Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy, said: "Today we think about digital as a core part of our content experience, rather than a companion part. Our storytelling strategy rests on three pillars: enabling greater participation so that fans can influence content and programming, extending the 'first screen' story to provide a deeper, richer narrative experience, and, lastly, providing greater access to what goes on behind the scenes. The net result is a more multi-screen brand of storytelling for a fan base that absolutely craves it."

NEW SYFY DIGITAL INITIATIVES

DEFIANCE

In-Show Avatar

Season 2, premiering June 19, will feature a new character based on an actual player's in-game avatar. The winner of the "Play the Game, Join the Show Contest" was revealed on Facebook in a video by the show's executive producer, Kevin Murphy, in September. The live-action character based on the winner's avatar will be joining the show's cast this summer.

The Defiant Few

Defiance is unveiling a new way for fans to interact with the show online and via social in Season 2. Starting with premiere, every week, viewers will be invited to participate in a parallel storyline where they'll be encouraged to take on "missions" consisting of web-based casual games and challenges that will propel this storyline and give viewers a chance to win substantial real-world prizes.

DOMINION

Citizen's Handbook - A Guide to Vega

Created by the series' writers, Citizen's Handbook - A Guide to Vega will provide an immersive, interactive guide/handbook to the fictional city of Vega, featuring exclusive video and multimedia content created specifically for this experience. It will allow viewers to delve into the rich mythology of Dominion weeks before the series premieres on-screen on Syfy June 19.

FACE OFF

Earlier in the year, Syfy enjoyed great success with the Opposite Worlds Twitter Popularity Index, which created a new means of interacting with a competition reality show via social media. Kalev H. Leetaru utilized his patented research methods technology to measure the "social sentiment" around the contestants on the show, producing the weekly rankings from "most popular" to "least popular." Syfy will now use the next generation of that innovative technology and apply it to Season 7 of its highest-rated unscripted series Face Off, giving viewers the ability to directly affect the outcome of the show by cheering for, or talking smack about, players on the show via Twitter in natural-language tweets.

UNDERLINGS

This new 10-episode live action original digital series, produced by Universal Cable Productions and More Media, is a workplace comedy that takes viewers inside the criminal organization, G.O.R.I.L.LA. (Global Oppression, Rebellion, Intelligence, Larceny, and LAsers), and introduces them to the three guys who make sure the printer is stocked with toner, organize the office karaoke night and keep the death rays deadly. Syfy's first original digital comedy stars Jonathan Howard, Chris Mena and Tony Vitale with Jessica Chobot (Nerdist News), Michael Naughton (Kirby Buckets, It's Always Sunny in Philadelphia), James Adomian (Comedy Bang Bang, @midnight) and Joseph Gatt (Game of Thrones, Banshee).

TVE

Syfy Now apps

Beginning this summer, Syfy Now apps will be available on Android phones and tablets, joining Syfy.com (web), iOS and Win8. Syfy Now will also add the ability to watch episodes in-browser with Syfy Sync content appearing alongside, extending Sync to yet another platform.

These new Syfy Digital second screen concepts build upon the recent success of:

· Helix's Access Granted, where viewers were granted access to the Ilaria Corporation's computer systems via a rich media web and mobile experience where they could interact with video, images and audio clips revealing information about characters and plotlines, generating 1.3 million page views;

· Syfy Sync - Launched in Aug 2012 on tablets with over 200k installs to date, the Syfy Sync app expanded to smartphones in March. Currently over 100 episodes from Syfy shows such as Face Off, Defiance and Jim Henson's Creature Shop Challenge are now sync-enabled - all featuring rich content that viewers can only get in this synchronized experience. Syfy Sync is adding a new experience for desktop and mobile web browsers this summer, starting with Defiance Season 2 and Sharknado 2.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine greater.)





  [april 2014]  
S
M
T
W
T
F
S
  


· DEFIANCE (SYFY)
· DOMINION (SYFY)
· FACE OFF (SYFY)





[06/26/17 - 03:06 PM]
Sissy Spacek & Jane Levy Join Hulu's "Castle Rock"
Spacek will play Ruth Deaver, estranged adoptive mother of Henry (Andre Holland), a retired professor whose fading memories may hold a key to Castle Rock's unsettling past.

[06/26/17 - 02:07 PM]
A&E to Premiere Hybrid Live-Action and Animation Docuseries "Akil the Fugitive Hunter" Thursday, July 13
"This series offers a fresh take on true crime storytelling through the lens of a real-life hero working to make his community safer and offering hope for future generations," said Elaine Frontain Bryant.

[06/26/17 - 01:21 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, Debuts July 9 on HBO
Director Allen Hughes filmed Jimmy Iovine and Dr. Dre with unfettered access over a three-year period.

[06/26/17 - 01:06 PM]
"Fuller House" Returns Friday, September 22!
September 22, 2017 is the 30th anniversary of the original "Full House" premiere.

[06/26/17 - 12:15 PM]
Tuesday Nights Are Brave, Bold and Original with the Fifth Season Premiere of "The Fosters" and Two-Hour Series Premiere of New Original Drama "The Bold Type," on Tuesday, July 11
Both premieres will also be available on the Freeform app and Freeform.com (same date and time).

[06/26/17 - 10:17 AM]
Showtime(R) Presents "Tiffany Haddish: She Ready! From the Hood to Hollywood"!
In this hour-long special, the Los Angeles native tackles subjects ranging from her early days in foster care and being bullied on the playground to getting revenge on ex-boyfriends and introducing Will and Jada Pinkett Smith to Groupon.

[06/26/17 - 10:07 AM]
MTV Elevates Its Talent Game with New Comedy Series "SafeWord" from the Producers of "Lip Sync Battle"
"SafeWord" will premiere on Thursday, July 13, immediately following a new episode of "Wild 'N Out" and as part of MTV's "Throwdown Thursdays" comedy block.

[06/26/17 - 10:05 AM]
Nickelodeon Brings O-Town, Hillwood, Bikini Bottom, and More to Life at Comic-Con International: San Diego July 20-23, 2017
Nick will showcase its fan-favorite characters and popular shows with one-of-a-kind activations, panels, talent signings and interactive experiences.

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/26/17 - 08:14 AM]
Hit Comedy Series "Ballers," Starring Dwayne Johnson, Returns for Season Three July 23, Exclusively on HBO
Guest stars include Richard Schiff, Steve Guttenberg, Steven Weber, Emayatzy Corinealdi and Serinda Swan.

[06/26/17 - 07:06 AM]
Yo! Spike Lee's New Joint, A Netflix Original Series Premieres on Thanksgiving, November 23, 2017
"She's Gotta Have It" from Academy Award(R) nominated director Spike Lee is a 10-episode contemporary update of Lee's 1986 revolutionary debut film.

[06/26/17 - 07:03 AM]
Nat Geo Releases Free Streaming of Highly Acclaimed Coal Documentary, From the Ashes
Starting today, through July 3, this important and timely film will be available commercial-free and unauthenticated via YouTube, Facebook, Hulu, Amazon, Google Play and VOD and unauthenticated on Natgeotv.com and Nat Geo TV Apps.

[06/26/17 - 07:01 AM]
ABC Discovers: Digital Talent Competition Now Live in the U.S.
Actors 18 and older are encouraged to visit ABCDiscovers.com to enter the contest for the chance to receive a one-year $25,000 talent deal with ABC.

[06/26/17 - 07:00 AM]
This Thursday, Join Justin Roiland and Dan Harmon for a Live, Spontaneous Evening of "Rick and Morty"
It all starts at 9:00/8:00c on AdultSwim.com.

[06/26/17 - 06:16 AM]
Marvel's New Television Series "Marvel's Inhumans" Will Premiere on ABC on Friday, September 29
The legendary comic book series will be brought to life in a way that has never been done before, as a version of the first two episodes will be shown globally in IMAX theatres for a two-week period, beginning September 1.