VIRIGINIA BEACH IS CHOSEN AS FINAL CITY ON NICKELODEON'S "ROAD TO WORLDWIDE DAY OF PLAY"

Seven-Year-Old's Contest Submission Wins Grand Prize for City

NEW YORK - Sept. 2, 2014 - Nickelodeon announced today that Virginia Beach, Va., has been selected as the third and final city for its "Road to Worldwide Day of Play", a series of visits to grassroots organizations who host active-play and sports programs for youth. Kids were asked to log on to http://www.nick.com/play from June 30 to July 27 to tell Nickelodeon why their hometown should be on the "Road" building up to the network's 11th Annual Worldwide Day of Play on Saturday, Sept. 20. Keegan Boyle, a seven-year-old Virginia Beach resident, was the grand-prize winner who earned the opportunity to have Nick come to his town. The network will spend three days in Virginia Beach (Sept. 10-12), encouraging kids to get active by bringing Nickelodeon-themed games, costumed characters and live-action stars to local events in the area.

"The goal of 'Road to Worldwide Day of Play' has been to grow awareness on-the-ground and inspire young people to be more physically active through our partners' local events and programs," said Jean Margaret Smith, Senior Vice President of Public Affairs and Administration. "Keegan's submission was spirited and heartfelt, and it convinced us that Virginia Beach is a great place for kids to play."

Earlier this summer, Nickelodeon visited kids in San Diego, Calif. (June 30 - July 2), and Detroit, Mich. (July 31 - Aug. 2), celebrating their love of play with three days of events in each city. This summertime celebration of play culminates with Nickelodeon's 11th Annual Worldwide Day of Play on Saturday, Sept. 20, when the network goes dark on air and online, and its partners host local grassroots activities for kids in recreation centers, parks, schools and clubs worldwide.

In Virginia Beach, Nickelodeon is teaming-up with Centerville Elementary School, From One Hand to AnOTHER, Rosemont Boys and Girls Club, Virginia Beach Field House, Volleyball Virginia and West Kempsville Youth Athletics, Inc. for various events that will take place from Sept. 10 to Sept. 12. Stars from the Nickelodeon series Every Witch Way will also make appearances at select events.

Worldwide Day of Play is part of Nickelodeon's ongoing health and wellness efforts and continues the network's legacy of promoting prosocial initiatives to its viewers. On Sept. 20, Nickelodeon will once again suspend programming from 12p.m. to 3p.m. in order to encourage kids to go outside and get active. Kids and families can also visit http://www.nick.com/play to find photos and videos from "Road to Worldwide Day of Play" events, get tips on the best ways to play and access toolkits to help plan their own Worldwide Day of Play activities.

United States Tennis Association (USTA) is a presenting sponsor of Nickelodeon's 11th Annual Worldwide Day of Play. The USTA will hold youth tennis demonstrations taking place in "Road to Worldwide Day of Play" cities, creating a "hands-on" opportunity for families to experience tennis. Kids are learning the game through USTA's youth initiative which is geared towards getting more kids to participate in tennis using equipment and courts tailored to a child's size.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).