COMEDY CENTRAL(R) TEAMS WITH NFL FOR FIRST-EVER SUPER BOWL COMEDY SPECIAL
THE ONE-HOUR "KEY & PEELE SUPER BOWL SPECIAL" STARRING KEEGAN-MICHAEL KEY AND JORDAN PEELE PREMIERES FRIDAY, JANUARY 30 AT 10 P.M. ET/PT ON COMEDY CENTRAL
The "Key & Peele Super Bowl Special" Will Be Available in the Comedy Central App and On Demand from February 2 - February 8
NEW YORK, January 9, 2014 - Comedy Central announced today that it has teamed with the NFL to televise the first-ever official Super Bowl comedy special, making this year's pre-Super Bowl festivities even bigger, better and more hilarious than ever before. Starring Keegan-Michael Key and Jordan Peele of Comedy Central's hit sketch-comedy series "Key & Peele," the "Key & Peele Super Bowl Special" (#KeyAndPeeleSuperBowlSpecial) is a one-hour sketch-comedy show set to air Super Bowl Weekend on Friday, January 30th, at 10 p.m. ET/PT - and encoring the night before Super Bowl XLIX, on Saturday January 31st, at 11 p.m. ET/PT - on Comedy Central.
The special will feature Key and Peele anchoring the ultimate Super Bowl comedy event, using the ubiquitous sports news-desk format to celebrate professional football, its most beloved personalities and the grandest day on its calendar: Super Bowl Sunday. Channeling all of the energy and excitement on the ground at Super Bowl XLIX in Arizona, the special will include sketch-comedy vignettes featuring to-be-announced NFL players and a possible Super Bowl edition of the popular "East-West Bowl" sketch from "Key & Peele." In the weeks leading up to the special, Key and Peele will also post their playoff predictions in a series of social-media videos.
The "Key & Peele Super Bowl Special" will be available February 2 - February 8 in the Comedy Central App with no authentication necessary and on demand through cable providers.
Sponsors for the special include Bounty paper towels, Papa John's, Pepsi, and The U.S. Air Force.
The Executive in Charge of Production for Comedy Central is Christian McLaughlin.
Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.