[01/28/15 - 11:25 AM] Nick Offerman Stars in Digital Short Promoting NBC Sports Group's NASCAR Coverage One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.
[via press release from NBC]
NICK OFFERMAN STARS IN DIGITAL SHORT PROMOTING NBC SPORTS GROUP'S NASCAR COVERAGE
New Two-Minute Music Video Debuts Online Today
30- and 60- Second Spots to Air During NBC's Coverage of Super Bowl XLIX
STAMFORD, Conn. - Jan. 28, 2015 - NBC Sports Group today announced the debut of a new short film featuring actor Nick Offerman for its multi-platform marketing campaign to promote the launch of NASCAR on NBC and NBCSN. Live coverage begins 4th of July weekend with NASCAR Sprint Cup Series and NASCAR XFINITY Series racing from Daytona International Speedway.
Offerman, best known for his role on NBC's Parks and Recreation, celebrates NASCAR's return to NBC this summer in the full-length, two-minute music video. One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.
"We were looking to create something entertaining and attention-grabbing that speaks to long-time NASCAR fans and a broader audience alike," said Bill Bergofin, Senior Vice President, Marketing, NBC Sports Group. "The campaign is a light-hearted but earnest look at the sport and culture of NASCAR, and shows us that we all need a little more NASCAR in our lives."
The 30-second TV spot will run across the broadcast, digital and social media platforms of NBC Sports Group including during NBCSN's telecast of the NASCAR Hall of Fame Induction Ceremony this Friday, Jan. 30, at 8 p.m. ET, and the NASCAR Gridiron Challenge presented by Toyota Friday at 10 p.m. ET. In addition, the long-form video is available on NBC Sports' YouTube channel.
The creative was developed by NBC Sports Agency in consultation with acclaimed production company Hungry Man.
ABOUT NASCAR ON NBC
On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, as well as the final 19 NASCAR XFINITY Series events, beginning this coming 4th of July weekend at Daytona International Speedway.
With this partnership, NBC's 20 NASCAR Sprint Cup Series race schedule includes a designation as the exclusive home to the Chase for the NASCAR Sprint Cup, when the elite national series races through its final 10 events of the season. The Chase culminates with the season-ending championship event, which returns to network television in 2015 for the first time since 2009. Of NBC Sports Group's 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBCSN. Four of NBC Sports Group's 19 NASCAR XFINITY Series races will air on NBC, with 15 airing on NBCSN.
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