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[04/30/15 - 01:44 PM]
Showtime Sports(R) Amplifies the #MayPac Frenzy Across Digital Platforms Surrounding the Most Anticipated Event of the Year, Mayweather vs. Pacquiao
Showtime Sports and HBO(R) are working with Twitter and Facebook to make #MayPac become the biggest hashtag in sports history. |
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| [via press release from Showtime] |
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SHOWTIME SPORTS(R) AMPLIFIES THE #MAYPAC FRENZY ACROSS DIGITAL PLATFORMS SURROUNDING THE MOST ANTICIPATED EVENT OF THE YEAR, MAYWEATHER VS. PACQUIAO
Fighting To Win The Biggest Hashtag Battle In Sports History
NEW YORK, NY - April 30, 2015 - SHOWTIME Sports has amplified the fan experience surrounding the fight of the century, the welterweight world championship unification super fight between 11-time, five-division world champion Floyd "Money" Mayweather and eight-division world champion Manny "PacMan" Pacquiao across all digital and mobile platforms. Beyond the ring, the battle moves into the social media space, as SHOWTIME Sports and HBO(R) are working with Twitter and Facebook to make #MayPac become the biggest hashtag in sports history. In addition to producing a daily online show during Fight Week, SHOWTIME Sports will also give fans unprecedented access to additional fight content across major social media platforms including SnapChat, TUMBLR, Twitter, Facebook and Instagram.
During Fight Week, SHOWTIME Sports is producing a daily online show called #MayPac:Daily, hosted by SHOWTIME Sports personality Mauro Ranallo. Taped live from the casino floor at MGM Grand, #MayPac:Daily delves into the events during Fight Week in Las Vegas, featuring interviews with special guests from sports and entertainment, insider analysis and more. Here's a link to the #MayPac:Daily official trailer: https://youtu.be/6xrVhbl07ZU. The online show will be posted nightly on http://www.sho.com/sho/sports/home, https://www.youtube.com/user/shosports and https://www.facebook.com/ShoBoxing?fref=ts.
Through Twitter, SHOWTIME Sports is giving fans a unique perspective surrounding the history of Mayweather vs. Pacquiao by creating a chronicle of every major tweet since the initial challenge over five years ago. SnapChat is delivering an exclusive 24-hour story leading up to the bout, allowing fans in the Las Vegas area to submit to the story and potentially see their SnapChat on the fight's feed. Additionally, SHOWTIME Sports has launched a new boxing destination on TUMBLR titled Pound for Pound, which documents the key moments leading up to the Mayweather vs. Pacquiao super fight. Click here to access the new blog: http://shosportspoundforpound.tumblr.com/. Through Instagram, SHOWTIME Sports will be creating a unique red carpet moment documenting the roster of celebrities attending the fight at the MGM Grand.
Mayweather vs. Pacquiao is a 12-round welterweight world championship unification bout promoted by Mayweather Promotions and Top Rank Inc., and is sponsored by Tecate. The pay-per-view telecast is co-produced and co-distributed by HBO Pay-Per-View(R) and SHOWTIME PPV(R) beginning at 9 p.m. ET / 6 p.m. PT on Saturday, May 2 live from the MGM Grand Garden Arena in Las Vegas.
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[09/08/26 - 12:34 PM]
ESPN and Apple Music Collaborate on "Monday Night Football" Music Curation for the 2026-27 Season, Leading Up to ESPN's First-Ever Super Bowl and the Apple Music Super Bowl Halftime Show
The first song and artist Apple Music has selected is the recently-released single, "Dead Fresh" by Lil Baby, which will run in ESPN's Week 1 promotional efforts.
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[09/08/26 - 12:01 PM]
Netflix Top 10: Week of August 31 - "The Whisper Man" Tracks Down No. 1 in This Week's Top 10
"Death of the Pastor's Wife" held the top spot of the English TV list with 13.9 million views.
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[09/08/26 - 12:01 PM]
Drama and Rumors Bloom as "The Real Housewives of Potomac" Season 11 Launches on Sunday, Oct 11. at 8 P.M. ET/PT
Returning "housewives" include Karen Huger, Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Stacey Rusch and Tia Glover.
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[09/08/26 - 11:13 AM]
Jamie Demetriou and Amelia Dimoldenberg to Host Next Two Episodes of "Saturday Night Live UK," with Musical Guests Royal Blood and Rachel Chinouriri
They'll join the previously announced Jeff Goldblum and CMAT.
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[09/08/26 - 10:30 AM]
Prime Video Announces September 24 Premiere Date for "Go Deep: The DeSean Jackson Story"
The groundbreaking documentary traces the story of a father, his two sons, and their family's pursuit of the American Dream through football excellence.
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[09/08/26 - 10:09 AM]
FOX MLB Posts Best Regular Season Thursday Night Baseball Telecast Since 2022
2,668,000 viewers tuned-in to FOX Thursday for a two-game slate highlighted by the Cubs' 2-1 win over the Brewers in most of the country.
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[09/08/26 - 10:03 AM]
"Moonshiners" Celebrates 250 Years of American Rebellion, Risk and Reward in All-New Season Premiering Tuesday, September 29 at 8PM ET/PT on Discovery Channel
It's a 250-year celebration of life, liberty and the pursuit of tax-free liquor when America's favorite Appalachian distillers return in an all-new season.
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[09/08/26 - 10:02 AM]
ESPN Studio Lineup Continues 2026 Momentum with Record August Audiences
As a year-long pattern of strong viewership continued, multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.
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[09/08/26 - 10:01 AM]
"The Tonight Show Starring Jimmy Fallon" Scores Four Special Episodes Post-"Sunday Night Football" This Fall on NBC
The first Sunday night show is set for September 27 when Fallon will welcome an all-star lineup of guests, including Sylvester Stallone and Luke Bryan.
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[09/08/26 - 10:01 AM]
HBO Original Documentary "Siren: The Voices of Shelley" Beattie Debuts September 22
While searching the internet one day, Hollywood veteran Marlee Matlin came upon the story of athlete Shelley Beattie - a fellow Deaf woman whose life felt eerily like her own.
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[09/08/26 - 09:40 AM]
Following Their Emmy Win for Outstanding Animated Program, "South Park" Is Making a Big Change
Creators Trey Parker and Matt Stone announced: "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount -- a Skydance Capitulation."
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[09/08/26 - 09:29 AM]
Paramount+ and T-Mobile Arena Launch Paramount+ Plaza in New Multi-Year Partnership
The agreement establishes a prominent new platform for the streaming service to connect its expansive portfolio of original series, films, live sports and iconic franchises with millions of fans visiting Las Vegas.
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[09/08/26 - 09:04 AM]
Terror on Tubi Continues with First Look Photos of "R.L. Stine's Pumpkinhead 2"
Cassandra Peterson, famously known as Elvira, joins Bean Reid and Adeline Lo in spooky sequel premiering October 9.
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[09/08/26 - 09:01 AM]
UPtv's "Most Uplifting Christmas Ever" Returns November 5 with Eight Premiere Movies and a Thanksgiving Marathon of "The Rookie"
Vivica A. Fox, Kelley Jakle, Kym Johnson Herjavec, Carson Kressley, Franco Lo Presti, Gilles Marini, Rob Mayes, and Jonathan Stoddard are among the featured talent.
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[09/08/26 - 09:01 AM]
Comedy Central Announces the Return of "Drunk History" with New Episodes on Comedy Central YouTube Channel
The brand-new short-form episodes will launch on Tuesday, September 15, with a premiere episode about Madonna's legendary first performance at the inaugural MTV Video Music Awards, starring Meghan Trainor as Madonna.
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