CROWN MEDIA FAMILY NETWORKS' OWNERSHIP OF CHRISTMAS CONTINUES TO DOMINATE TV AND CAPTIVATE VIEWERS WHY WAIT UNTIL DECEMBER? HALLMARK CHANNEL AND HALLMARK MOVIES & MYSTERIES CHRISTMAS EVENT IS BIGGER, BETTER, MORE! BEGINS JULY 3-12

Hallmark Channel's Treasured "Christmas Keepsake" Event to Host Array of Network's Favorite Original Holiday Movies

Hallmark Movies & Mysteries Gets in the Spirit with 24/7 Hallmark Hall of Fame Movies And Christmas Classics as part of "Gold Crown Christmas"

Crown Media Family Networks, continuing as the unstoppable #1 family holiday entertainment destination on television, announces its networks' traditional Christmas-themed programming events are bigger, better, and more of what Christmas enthusiasts look forward to all year long. Hallmark Channel and Hallmark Movies & Mysteries are proud to host 24/7 holiday-themed lineups, showcasing the top-rated Christmas favorites, timeless classics, and a rare sneak peek at an upcoming Hallmark Channel Original holiday movie.

Hallmark Channel, the reigning #1 network for high-quality holiday viewing, presents the blockbuster 2015 edition of "Christmas Keepsake," a holiday extravaganza beginning Friday, July 3, 2015 at 2p.m. ET/PT until Sunday, July 12 at midnight. The 24/7 programming slate will feature the network's most beloved original holiday movies alongside fan favorites, including last year's top cable movie of the year, "Christmas Under Wraps," "Debbie Macomber's Mrs. Miracle," "A Royal Christmas," "The Nine Lives of Christmas," and many more. The "Christmas Keepsake" event will also feature a summer preview of the ALL-NEW Original World Premiere holiday 2015 movie, "Family Christmas" (wt), starring Lacey Chabert!

Hallmark Movies & Mysteries also gears up for its own special and most impressive lineup of holiday favorites yet, with "Gold Crown Christmas." The exclusive, 24/7 Christmas programming event will showcase timeless classics from the award-winning Hallmark Hall of Fame library and a collection of cherished holiday family films. "Gold Crown Christmas" begins Friday, July 3 at 6a.m. ET/PT and last through Sunday, July 12 at midnight.

"Christmas is the most wonderful time of year on Crown Media Family Networks, and Hallmark Channel and Hallmark Movies & Mysteries are consistently the place for viewers who can't get enough of our exclusive holiday programming," said Michelle Vicary, Executive Vice President, Programming, Crown Media Family Networks. "That is why we can't wait to bring our most celebrated and top-rated original Christmas movies and programs to viewers in July, to remind them of the magic of Christmas, and gift them with the holiday joy we all anticipate year after year."

During "Christmas Keepsake," holiday movie lovers will go behind the scenes of many of the NEW Christmas movies coming to Hallmark Channel beginning October 31. Hallmark Channel Original Movies for holiday will feature "Northpole: Open For Christmas," "The Secret Life of Mrs. Claus" and more.

Hallmark Movies & Mysteries "The Most Wonderful Movies of Christmas" also begins October 31. TV viewers anticipate the World Premiere of the much-anticipated film adaptation of #1 New York Times and USA Today bestselling author Karen Kingsbury's mega-novel, "The Bridge," expected to be one of the most viewed programs on cable in 2015.

TWITTER: @HallmarkChannel, @HallmarkMovie, #ChristmasKeepsake, #GoldCrownChristmas