or


[06/09/15 - 02:21 PM]
FOX Sports Delivers Unprecedented Marketing Campaign for Presentation of 115th U.S. Open Championship
The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

[via press release from FOX Sports]

FOX SPORTS DELIVERS UNPRECEDENTED MARKETING CAMPAIGN FOR PRESENTATION OF 115th U.S. OPEN CHAMPIONSHIP

Los Angeles - Putting the finishing touches on an unprecedented marketing campaign that began in January, FOX Sports makes its final push toward next week's 115th U.S. Open Championship at Chambers Bay Golf Course in University Place, Wash. The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

"The U.S. Open is truly one of our country's signature and unique events," said Robert Gottlieb, FOX Sports' executive vice president of marketing. "It has been an honor for us to brand the event for a new generation of fans as FOX Sports prepares to serve as the official domestic broadcast partner for the first time."

Focusing on the rich history of the U.S Open, the campaign is fronted by three distinct television spots airing across FOX, FOX Sports 1, FOX Sports' Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central.

The on-air promo series was introduced on FOX during January's NFC Championship Game with the debut of the "Flag" spot, continued with the unveiling of "Anthem," and was capped off last week with the release of "Ultimate Test," featuring rising star Rickie Fowler.

"The goal with these spots was to create imagery that evokes the patriotism, history and tradition associated with the U.S. Open," Gottlieb said. "This is our national championship and we wanted to illustrate just how much it is woven into the fabric of the American culture during this time of year."

With every minute of championship action streaming live on the critically-acclaimed FOX Sports GO app, an additional promotional spot debuts this week starring FOX Sports golf reporter Holly Sonders, who demonstrates the usability of the app in various settings.

Also premiering this week is an on-air promo specifically dedicated to showcasing Chambers Bay, providing a glimpse into its breathtaking aerial views, dramatic elevation changes and imposing hazards.

Online promotional elements of the campaign include high-impact custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter.

Print advertising was featured in Golf Digest's "U.S. Open Preview" issue that hit newsstands this month, in addition to full-page advertisements in the New York Post and Wall Street Journal debuting Thursday, June 18, the start of championship play. A multi-market out-of-home signage commitment is highlighted by prominent placement in New York City's Times Square, across major points of interest in Los Angeles and inside the Seattle/Tacoma International Airport, a roughly 40-minute ride from Chambers Bay.

Another unique element of the campaign is FOX Sports' partnership with the United States Golf Association on the organization's annual Open for All(TM) Trophy Tour leading up to the championship. Amidst the trophy's estimated 5,000-mile promotional trek across the country, it was the subject of more than 40 appearances and photo opportunities, including 12 on-air appearances with local FOX affiliates, FOX News Channel's "Fox & Friends," FOX Sports 1's flagship studio news programs, AMERICA'S PREGAME and FOX SPORTS LIVE, and during a primetime Saturday Major League Baseball telecast on FOX.

Additional off-channel marketing initiatives included FOX Sports golf personalities competing with NASCAR drivers to land shots onto a green floating on the famous Lake Lloyd at the infield of the Daytona International Speedway during the week of the Daytona 500, and a "Caddie Attack" promotion that sees FOX Sports unleash a team of caddies throughout the streets of Seattle, offering people assistance with day-to-day activities for a video element that airs across the FOX Sports' family of networks, local FOX affiliates and various digital platforms.

The campaign continues through the start of the championship next week as print, radio and television ads lead into FOX Sports' television coverage that begins Thursday, June 18 at 12:00 PM ET on FOX Sports 1. The full broadcast schedule is as follows:

Day/Date Round Time (ET) Network

Thursday, June 18 First 12:00 - 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Friday, June 19 Second 12:00- 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Saturday, June 20 Third 2:00 - 10:00 PM FOX 7:00 - 10:00 PM FOX Deportes

Sunday, June 21 Final 2:00 - 10:30 PM FOX 7:30 - 10:30 PM FOX Deportes





  [june 2015]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.

[07/10/25 - 12:00 PM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: New York Mets to Visit San Francisco Giants on July 27
Karl Ravech will call the action with analyst Eduardo Pérez, analyst and five-time World Series Champion David Cone and reporter Buster Olney.

[07/10/25 - 11:04 AM]
Paris Berelc to Co-Star and Executive Produce Upcoming Tubi Original YA Romantic Comedy Film "Kissing Is the Easy Part"
Fawzia Mirza (The Queen of my Dreams) is set to direct the film, which is based on the popular Wattpad webnovel (currently at 31.9 million reads) of the same name by Christine Duann adapted by Rebecca Webb.

[07/10/25 - 10:30 AM]
HBO Orders Untitled American History Sketch Comedy Starring and Executive Produced by Larry David and Higher Ground
President and Mrs. Obama wanted to honor America's 250th anniversary and celebrate the unique history of our nation on this special occasion. ...But then Larry David called.

[07/10/25 - 10:10 AM]
Apple's Acclaimed Sci-Fi Series "Murderbot" Lands Season Two Renewal
The season one finale of "Murderbot" premieres globally this Friday, July 11.

[07/10/25 - 10:06 AM]
AMC Networks Returns to Comic-Con International with Dynamic Lineup of Fan-Favorite Series Panels, Screenings, A Shudder Fan Activation & More
Panels include a return to Hall H for The Walking Dead: Daryl Dixon, featuring an exclusive first-look at the official trailer from the third season, premiering Sunday, September 7 on AMC and AMC+.

[07/10/25 - 10:01 AM]
Video: "Marc Maron: Panicked" - Official Trailer - HBO Max
He's mining for gold in a river of panic.

[07/10/25 - 09:55 AM]
"The Great Food Truck Race" Hosted by Tyler Florence Returns with New Roster of Competitors and Epic Culinary Challenges
The new season premieres Sunday, August 3 at 9pm ET/PT and streams next day on HBO Max.

[07/10/25 - 09:39 AM]
Peacock Announces September 4 Premiere Date for "The Paper"
The series premieres on Peacock with four episodes on September 4, followed by two new episodes every Thursday through September 25.

[07/10/25 - 09:34 AM]
MGM+ Unveils "Let The Devil In" Premiere Date
Premiering August 31, the four-episode documentary series is about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[07/10/25 - 09:01 AM]
Prime Video Adds Broadcast Veterans to NBA on Prime Game Coverage Lineup
The broadcast team includes award-winning play-by-play announcers Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins.

[07/10/25 - 09:00 AM]
Video: Starz Releases Key Art and Trailer for Timeless Romantic Drama "Outlander: Blood of My Blood," Premiering Friday, August 8
From the battlefields of World War I to the rugged Highlands of 18th century Scotland, two fated couples must defy the forces that seek to tear them apart, intersecting in surprising and unforeseen ways.

[07/10/25 - 09:00 AM]
Video: Prime Video Releases Trailer and Key Art for Season Two of "Sausage Party: Foodtopia"
All eight episodes of the animated comedy will be served all at once in more than 240 countries and territories worldwide on Prime Video August 13.

[07/10/25 - 08:13 AM]
Star Designer Bobby Berk to Host Newly Greenlit HGTV Series "Junk or Jackpot?" (wt) Produced by John Cena
Executive produced by actor, wrestler and entrepreneur John Cena, the six-episode season follows collectors as they discover the true monetary value of their massive and unusual collections.