[06/09/15 - 02:21 PM]
FOX Sports Delivers Unprecedented Marketing Campaign for Presentation of 115th U.S. Open Championship
The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

[via press release from FOX Sports]


Los Angeles - Putting the finishing touches on an unprecedented marketing campaign that began in January, FOX Sports makes its final push toward next week's 115th U.S. Open Championship at Chambers Bay Golf Course in University Place, Wash. The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

"The U.S. Open is truly one of our country's signature and unique events," said Robert Gottlieb, FOX Sports' executive vice president of marketing. "It has been an honor for us to brand the event for a new generation of fans as FOX Sports prepares to serve as the official domestic broadcast partner for the first time."

Focusing on the rich history of the U.S Open, the campaign is fronted by three distinct television spots airing across FOX, FOX Sports 1, FOX Sports' Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central.

The on-air promo series was introduced on FOX during January's NFC Championship Game with the debut of the "Flag" spot, continued with the unveiling of "Anthem," and was capped off last week with the release of "Ultimate Test," featuring rising star Rickie Fowler.

"The goal with these spots was to create imagery that evokes the patriotism, history and tradition associated with the U.S. Open," Gottlieb said. "This is our national championship and we wanted to illustrate just how much it is woven into the fabric of the American culture during this time of year."

With every minute of championship action streaming live on the critically-acclaimed FOX Sports GO app, an additional promotional spot debuts this week starring FOX Sports golf reporter Holly Sonders, who demonstrates the usability of the app in various settings.

Also premiering this week is an on-air promo specifically dedicated to showcasing Chambers Bay, providing a glimpse into its breathtaking aerial views, dramatic elevation changes and imposing hazards.

Online promotional elements of the campaign include high-impact custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter.

Print advertising was featured in Golf Digest's "U.S. Open Preview" issue that hit newsstands this month, in addition to full-page advertisements in the New York Post and Wall Street Journal debuting Thursday, June 18, the start of championship play. A multi-market out-of-home signage commitment is highlighted by prominent placement in New York City's Times Square, across major points of interest in Los Angeles and inside the Seattle/Tacoma International Airport, a roughly 40-minute ride from Chambers Bay.

Another unique element of the campaign is FOX Sports' partnership with the United States Golf Association on the organization's annual Open for All(TM) Trophy Tour leading up to the championship. Amidst the trophy's estimated 5,000-mile promotional trek across the country, it was the subject of more than 40 appearances and photo opportunities, including 12 on-air appearances with local FOX affiliates, FOX News Channel's "Fox & Friends," FOX Sports 1's flagship studio news programs, AMERICA'S PREGAME and FOX SPORTS LIVE, and during a primetime Saturday Major League Baseball telecast on FOX.

Additional off-channel marketing initiatives included FOX Sports golf personalities competing with NASCAR drivers to land shots onto a green floating on the famous Lake Lloyd at the infield of the Daytona International Speedway during the week of the Daytona 500, and a "Caddie Attack" promotion that sees FOX Sports unleash a team of caddies throughout the streets of Seattle, offering people assistance with day-to-day activities for a video element that airs across the FOX Sports' family of networks, local FOX affiliates and various digital platforms.

The campaign continues through the start of the championship next week as print, radio and television ads lead into FOX Sports' television coverage that begins Thursday, June 18 at 12:00 PM ET on FOX Sports 1. The full broadcast schedule is as follows:

Day/Date Round Time (ET) Network

Thursday, June 18 First 12:00 - 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Friday, June 19 Second 12:00- 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Saturday, June 20 Third 2:00 - 10:00 PM FOX 7:00 - 10:00 PM FOX Deportes

Sunday, June 21 Final 2:00 - 10:30 PM FOX 7:30 - 10:30 PM FOX Deportes

  [june 2015]  

(series past and present)
(series in development)
(tv movies and mini-series)

[07/16/19 - 12:32 PM]
Video: New Trailer for "The Red Sea Diving Resort" Starring Chris Evans and Michael K. Williams
Inspired by remarkable true life rescue missions, the film is the incredible story of a group of international agents and brave Ethiopians who in the early 80s used a deserted holiday retreat in Sudan as a front to smuggle thousands of refugees to Israel.

[07/16/19 - 12:19 PM]
Netflix Orders Variety Sketch Series "Astronomy Club" from Khalabo Ink Society and Irony Point
As the group has done successfully with its improv and sketch performances, the series will use comedy to discuss complex and nuanced real-world topics.

[07/16/19 - 11:04 AM]
Nickelodeon's "Henry Danger The Musical" to Make "Note"-worthy Debut on Saturday, July 27, at 8:00 PM (ET/PT)
The special, which features 26 original Broadway-style songs, marks the return of the villainous Frankini (Frankie Grande) who puts a musical curse over the town of Swellview, while Kid Danger and Captain Man are forced to find a way to stop him.

[07/16/19 - 10:39 AM]
Disney Channel's "Amphibia" Delivers Its Strongest Week Yet
Disney Channel further spins the numbers for July 8-11.

[07/16/19 - 10:09 AM]
Watch the "WE Day" Special Friday, Aug. 9, Featuring Inspiring Change-Makers and Special Guests, on ABC
Mahershala Ali, Chance The Rapper, Selena Gomez, Joe Jonas, Bill Nye, Natalie Portman, Lilly Singh, Hailee Steinfeld, Pentatonix, Meghan Trainor, Eddie Vedder and host Neil Patrick Harris are all on tap.

[07/16/19 - 08:45 AM]
71st Emmy(R) Awards Nominations Announcements
"Better Call Saul," "Bodyguard," "Game of Thrones," "Killing Eve," "Ozark," "Pose," "Succession" and "This Is Us" will compete for Outstanding Drama Series.

[07/16/19 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelorette" Continues Its Reign
ABC leads the evening in both total viewers and adults 18-49.

[07/16/19 - 07:40 AM]
For the First Time, Animal Planet Goes Behind the Scenes at the San Diego Zoo and Safari Park in an All-New Series
Look for a special two-hour premiere on Saturday, August 10 at 8:00/7:00c.

[07/16/19 - 07:30 AM]
The Stunning Conclusion to Hannah's Journey to Find Love Will Unfold Live Over a Two-Night, History-Making Finale Event, July 29 and 30, on ABC's "The Bachelorette"
Hannah will join Chris Harrison and a studio audience on both nights as America watches her gut-wrenching journey of love and self-discovery come to its unpredictable end.

[07/15/19 - 09:56 PM]
Quibi Announces Partnership with NBC News to Produce Original Daily News Shows to Reach Millennial Audience
NBC News' morning and evening news shows for Quibi will each be under six minutes, seven days a week, and created only for mobile.

[07/15/19 - 07:14 PM]
Zack Snyder's "Army of the Dead" Rounds Out Cast
Omari Hardwick, Chris D'Elia, Hiroyuki Sanada, Garret Dillahunt, Matthias Schweighöfer, Raúl Castillo, Nora Arnezeder, Samantha Win, and Rich Cetrone join the previously announced Dave Bautista, Ella Purnell, Ana De La Reguera, Theo Rossi and Huma Qureshi.

[07/15/19 - 02:24 PM]
AMC Premiere Crosses the "Rubicon"
All 13 episodes of the critically acclaimed 2010 AMC suspense drama "Rubicon" are now available, commercial-free, to AMC Premiere subscribers.

[07/15/19 - 02:20 PM]
"The Late Show with Stephen Colbert" to Air Live Following Both Nights of the Second Democratic Debate, Tuesday, July 30 and Wednesday, July 31
The most recent live broadcasts aired following the first Democratic candidate debate last month on June 26 and June 27.

[07/15/19 - 01:48 PM]
Oliver Jackson-Cohen to Join Victoria Pedretti in "The Haunting of Bly Manor"
He will play Peter, a resident of Bly Manor, who makes life very difficult for everyone who lives there.

[07/15/19 - 01:25 PM]
Video: Showtime(R) Debuts Trailer and Official Poster for "On Becoming a God in Central Florida"
Starring Emmy and Golden Globe nominee Kirsten Dunst, the 10-episode series is a story about the cult of free enterprise and one woman's relentless pursuit of the American Dream.