SPIKE TV AND TRUE VALUE ANNOUNCE MAJOR PARTNERSHIP FOR THE NETWORK'S POPULAR SERIES, "CATCH A CONTRACTOR"
New York, NY, June 17, 2015 - True Value, one of the world's largest, retailer-owned hardware cooperatives, is the official hardware partner for Spike TV's popular original series "Catch A Contractor," which follows host and master carpenter Adam Carolla along with expert contractor Skip Bedell and investigator Alison Bedell as they set out to seek justice for families left in dire living circumstances by shady contractors.
"Catch A Contractor" premieres its third season on Sunday, June 21 at 10PM ET/PT on Spike TV. The series aims to finally turn the tables on shady contractors and educate homeowners on the warning signs before it's too late. Adam, Skip and Alison seek retribution for duped homeowners, whose construction nightmares range from the absurdly inept, to alarmingly hazardous homes that are accidents waiting to happen. They hunt down and confront unscrupulous builders, drag them back to their construction disasters, and make them finish the job right. Carolla and his expert team share their knowledge and ingenuity with the builders - not only in an effort to deliver homeowners the job they paid for, but also to give these suspect contractors the opportunity to redeem themselves.
True Value products and retailer experts will be featured in both in-show visual integrations and a special vignette hosted by Skip Bedell. The vignette will feature Skip sharing home improvement and DIY tips. Over the course of the 10 episode season, True Value will provide tools, materials and expert advice that will aid Adam and Skip as they work to correct the botched jobs left behind by crooked contractors, whether it's rescuing peeling stucco, retiling a bathroom, or repairing poor paint jobs and loose floorboards. True Value will be relied upon throughout the season, as "Behind Every Project is a True Value."
"This exciting partnership gives us an opportunity to showcase True Value as THE place to go for expert advice and a wide range of products for tackling a home renovation project that needs to be done right," said Blake Fohl, Chief Customer Officer S.V.P. Marketing at True Value.
"Catch A Contractor" is created and produced by 3 Ball Entertainment ("Bar Rescue," "Extreme Weight Loss") with JD Roth, Todd A. Nelson, Brant Pinvidic and DJ Nurre serving as Executive Producers. Adam Carolla is also an Executive Producer. Minerva Lopez serves as Co-Executive Producer. Sharon Levy is Spike TV's Executive Vice President, Original Series, Chachi Senior is Senior Vice President of Original Series for Spike TV, and Jeff Savaiano serves as the network's Executive in Charge of Production.
About True Value:
True Value Company, headquartered in Chicago, is one of the world's largest retailer-owned wholesale hardware cooperatives with gross billings of over $2.0 billion and revenue of $1.5 billion in 2014. The True Value cooperative includes approximately 4,500 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value and its retail identities is available at www.truevaluecompany.com.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.