or


[06/18/15 - 08:31 AM]
USA Network's "Mr. Robot" Partners with Twitch to "Hack" the Electronic Entertainment Expo (E3) Livestream and Delete More Than $100k in Consumer Debt
This debt deletion campaign brings to life the show's central themes of income inequality and mounting consumer debt among the 99%ers.

[via press release from USA]

USA NETWORK'S "MR. ROBOT" PARTNERS WITH TWITCH TO "HACK" THE ELECTRONIC ENTERTAINMENT EXPO (E3) LIVESTREAM AND DELETE MORE THAN $100K IN CONSUMER DEBT

First Ever Expansive TV Partnership Features "Hacktivation" Over 72 Hours Starting Thursday, June 18 at 7:45PM ET

"MR. ROBOT" Premieres Wednesday, June 24 at 10/9c

LOS ANGELES, CA - June 18, 2015 - USA Network today announced an expansive partnership with Twitch, the world's leading social video platform and community for gamers and the official livestream partner of the Electronic Entertainment Expo (E3), for its new hacker drama MR. ROBOT. The network started to "hack" into Twitch's E3 livestream on June 16 with a series of tease messages and today kicks off a campaign that will erase more than $100k in consumer debt through an innovative "hacktivation" unfolding over the next 72 hours.

This debt deletion campaign brings to life the show's central themes of income inequality and mounting consumer debt among the 99%ers. It builds on the key mission of a central character in the series, as played by Christian Slater, who wants to, "set in motion the single biggest incident of wealth redistribution in history."

"Twitch is a rapidly growing platform that has become a go-to destination the most dedicated gamers in the industry, many of whom are in the millennial sweet spot of our target audience," said USA Network EVP of Marketing and Digital, Alexandra Shapiro. "This ground-breaking partnership leverages how gamers natively use Twitch and taps into the highly engaged live stream culture in a way that perfectly aligns with the themes in MR. ROBOT."

During the past two days, Twitch's E3 livestream was mysteriously "hacked" with messages from the fictional "fsociety," an underground hacking collective featured in MR. ROBOT. The hacks tease the group's mission to help free people from the burden of their debt, take back control from the 1% and level the playing field for all. Examples of these hacks are available here and were broadcast from a custom built lair located in an undisclosed location.

Starting today, immediately following Twitch's E3 livestream, Twitch users can go to twitch.tv/whoismrrobot to watch a 3-hour livestream of "fsociety," where hackers will reveal a code every 30 minutes that can be used to enter to win one of hundreds of cash payouts. Up to 50 winners will be selected every half hour, with instant payouts, via paypal, ranging from $10 to $5000. The campaign will continue on June 19 and 20, with the fsociety hackers continuing to delete consumer debt in real time during two six-hour livestreams that take place from 6pm - 12am EST on WhoIsMrRobot.com.

"The Twitch community has been very receptive to television content that is aligned with their interests," said Anthony Danzi, SVP Sales, Twitch. "We are now seeing more marquee brands recognize this alongside the growing appeal of live social video, making USA Network's Mr. Robot a perfect fit for our platform."

This campaign builds off of USA's partnership with Twitch in late May around the pre-linear release of the MR. ROBOT pilot, where the site featured an interactive streaming of the pilot followed by a live Q&A with the series cast. Twitch made available and promoted a TV-MA version of the series premiere from May 27th to June 5th.

Another debt deletion stunt will unfold on Wednesday, June 24 leading into the MR. ROBOT linear premiere.

Through June 24, fans also have the chance to view the premiere episode of MR. ROBOT - prior to its linear debut -- via On Demand platforms including Xfinity On Demand, USANetwork.com, the USA Now App (iOS, Android, Xbox One), Hulu and YouTube, iTunes, Amazon Instant Video, Google Play, Vudu, XBOX Video, PlayStation Video, and M-GO.

MR. ROBOT follows Elliot (Rami Malek, "The Pacific"), a young programmer who works as a cyber-security engineer by day and as a vigilante hacker by night. Elliot finds himself at a crossroads when the mysterious leader (Christian Slater, "The Adderall Diaries") of an underground hacker group recruits him to destroy the firm he is paid to protect. Compelled by his personal beliefs, Elliot struggles to resist the chance to take down the multinational CEOs he believes are running (and ruining) the world. The series also stars Portia Doubleday ("Her"), Carly Chaikin ("Suburgatory") and Martin Wallstr�m ("Simple Simon").

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com.

About Twitch

Twitch is the world's leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In February 2014, Twitch was ranked the 4th largest website in terms of peak internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information visit the Twitch website and the blog.





  [june 2015]  
S
M
T
W
T
F
S
 


· MR. ROBOT (USA)





[09/30/26 - 10:00 AM]
Bravo Unveils Full Lineup for Bravo Fan Fest Charleston on Saturday, Oct. 24
The fun doesn't stop there as "Watch What Happens Live with Andy Cohen" will tape four star-studded shows from Charleston to air on Bravo and stream next day on Peacock.

[09/30/26 - 09:01 AM]
Video: "Katseye: Wild Hearts" Trailer & Key Art Debut
The documentary film premieres on Hulu and Disney+ October 16.

[09/30/26 - 09:01 AM]
Prime Video Unveils Cast for Chilean Original Series "La Senora"
Amparo Noguera, Daniel Alcaíno, Carmen Gloria Bresky and Nicolás Brown star in the legal crime thriller that explores bitterness, revenge and wickedness.

[09/30/26 - 09:00 AM]
CBS Announces Three Unscripted Series Orders
The offerings include an updated edition of "Undercover Boss" hosted by Drew Carey and two new series: "Stacks of Cash," hosted by Mike O'Malley, and "24 Hour Millionaire" (wt) from the executive producers of "Big Brother."

[09/30/26 - 08:31 AM]
Video: Peacock Releases Premiere Date & First Look for Seth MacFarlane's "Ted: The Animated Series"
MacFarlane joins stars Mark Wahlberg, Amanda Seyfried, and Jessica Barth in the series, due on December 17.

[09/30/26 - 08:10 AM]
HBO Max Announces New Drama Series in Development in Spain, Created by Goya Award Winners Fran Araujo and Eduard Sola
The project is inspired by the story of Tor, a remote mountain community where tragic events took place that remain unsolved to this day.

[09/30/26 - 08:02 AM]
Video: "Love Is Blind" Season 11: Boston - Official Trailer - Netflix
Hosts Nick and Vanessa Lachey are headed to Boston with a new group of singles ready to fall for someone sight unseen and pour their hearts out in the pods. Is love enough to take them all the way?

[09/30/26 - 08:01 AM]
Video: "Surviving Hurricane Otis" - Official Trailer - Netflix
Wirpul and his half-brother fight to survive Hurricane Otis in Acapulco, where their brotherhood and courage turns adversity into hope.

[09/30/26 - 07:31 AM]
It's Time for a Fresh Cut: Prime Video Unveils Premiere Date and Glimpse at "Barbershop"
The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.

[09/30/26 - 07:01 AM]
The Coffin Is Closed: "Wednesday" Season 3 Has Wrapped Production
The series is a sleuthing, supernaturally infused mystery charting Wednesday Addams' years as a student at Nevermore Academy.

[09/30/26 - 06:02 AM]
Video: Netflix Unveils Main Trailer and Release Date for "The Gift of Deceit," New Melodrama Starring Marieta Severo, Alice Wegmann, and Nanda Costta
The 10-episode series set in Rio de Janeiro premieres October 28.

[09/30/26 - 06:01 AM]
Video: "Collision Course" - Official Trailer - Netflix
Spain, 2013. After robbing a bank, a getaway crash reveals the hidden side of each thief, exposing betrayals and lies that began long before the heist.

[09/30/26 - 06:01 AM]
Video: Apple TV Unveils Trailer for "Small Prophets," The Captivating Comedy Created by Mackenzie Crook
The series will premiere on Apple TV with the first two episodes on October 7, 2026, excluding the U.K., where it will be available to Apple TV subscribers in 2027.

[09/30/26 - 06:01 AM]
Video: "The Man with the Bag" - Official Teaser - Prime Video
He'll be back... hopefully with presents. Arnold Schwarzenegger is Santa in "The Man with the Bag." Coming to Prime Video December 2.

[09/30/26 - 06:00 AM]
The CW Network and National Hot Rod Association Reach Multi-Year Broadcast Agreement for NHRA Mission Foods Drag Racing Series Events
Beginning in Fall 2027, The CW will be the exclusive multiplatform home for the final seven races of the season, including the world's biggest drag race at Lucas Oil Indianapolis Raceway Park, as well as the full six-race Countdown to the Championship playoffs.