MTV PROMOTES MINA LEFEVRE TO EXECUTIVE VICE PRESIDENT AND HEAD OF SCRIPTED DEVELOPMENT
SANTA MONICA, CA - July 22, 2015 - MTV, a unit of Viacom (NASDAQ VIAB, VIA), has promoted Mina Lefevre to the role of Executive Vice President and Head of Scripted Development, overseeing all scripted development and programming for the network. Since joining MTV in 2013 as Senior Vice President of Scripted Programming, Lefevre has launched hits including "Scream," "Finding Carter," and "Faking It," and is developing the forthcoming fantasy epic "The Shannara Chronicles." Lefevre will report directly to Stephen Friedman, President of MTV, alongside Lauren Dolgen, Head of Reality Programming and Executive Vice President of Series Development.
"From 'Shannara' to 'Finding Carter,' Mina has an incredible talent for developing entirely new worlds, stories, and characters that always feel relatable and real to our fans," said Friedman. "As MTV continues to pursue even more ambitious scripted projects, we're thrilled to have the leadership of a creative, collaborative executive like Mina."
"MTV is a great place to take risks and create smart, fun projects that tell unique, youthful stories, and I'm excited to take on a greater role as we bring more original series to our audience," said Lefevre.
Since Lefevre joined in 2013, MTV has had more cable series in the top 25 than any other network. Most recently, Lefevre developed "Scream," which has been viewed by nearly 20 million people across platforms since its series debut in June. Lefevre also developed "Finding Carter," the number one original series in its time period, as well as "Faking It," which returns for the second half of its second season on August 31 at 9:30 p.m. ET/PT.*
Prior to joining MTV, Lefevre served as Vice President of Development and Programming at ABC Family, where she helped launch the network and developed some of its highest-rated hits, including "Pretty Little Liars" and "Melissa & Joey," and oversaw the network's original movie slate. Lefevre originally joined ABC Family's predecessor, Fox Family Network. Earlier, she held roles at Twentieth Century Fox Home Entertainment and Flicker Fusion Films, a producer of several independent features and shorts.
*Sources: Nielsen, P12-34, L+7, ranked on 000s, Calendar years through 06/28/15. 3+ telecasts, exclude sports and specials.
For "Scream:" Nielsen, 6/30/15-7/15/15; cume: 1 min qual; all plays, including premiere simulcast on VH1, L3 data
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.