ANIMAL PLANET'S "PUPPY BOWL XII" DELIVERS PAWS FOR A CAUSE AS ADOPTABLE PUPS STORM THE GRIDIRON ON SUNDAY, FEBRUARY 7
-
84
Puppies
from
44
Rescues
Across
the
U.S.
Were
Drafted
to
Represent
"Team
Ruff"
and
"Team
Fluff"
-
-
Viewers
Can
Now
Immerse
Themselves
in
Canine
Cuteness
with
"Puppy
Bowl
Virtual
Reality"
-
-
Animal
Planet
and
the
Pro
Football
Hall
of
Fame
Announce
the
"Puppy
Bowl
Hall
of
Fame"
Promoting
Adoption
of
Older
Animals
-
(New
York,
NY
-
January
7,
2016)
-
Television's
original
adoption
extravaganza
is
back
and
furrier
than
ever
as
the
world's
cutest
sporting
event
returns
to
Animal
Planet
for
PUPPY
BOWL
XII
on
Sunday,
February
7
from
3-5
PM
ET/PT
with
two
hours
of
fuzzy
faces,
sloppy
kisses
and
puppy
penalties.
This
year,
die-hard
superfans
can
get
closer
to
the
action
than
ever
before
with
the
introduction
of
PUPPY
BOWL
VIRTUAL
REALITY.
Launching
today,
PUPPY
BOWL
VIRTUAL
REALITY
invites
viewers
onto
the
turf
for
the
first
time
ever
to
rumble
up
close
and
personal
with
this
year's
puppy
players
for
a
full
360°
experience!
This
year,
Animal
Planet
worked
with
44
different
animal
shelters
and
rescue
organizations
from
across
the
U.S.
to
fill
the
rosters
of
#TeamRuff
and
#TeamFluff
with
adoptable
players
for
this
epic
matchup.
The
network
also
is
partnering
with
the
Pro
Football
Hall
of
Fame
to
introduce
the
Puppy
Bowl
Hall
of
Fame
to
honor
legacy
players
throughout
PUPPY
BOWL
and
promote
the
adoption
of
older
"veteran"
animals
in
addition
to
puppies
and
kittens.
Last
year,
PUPPY
BOWL
XI
dominated
a
field
of
imitators
with
the
number-one
cable
telecast
across
the
day
and
dogged
all
competition
in
cable
with
more
than
10
million
viewers.
To
turn
up
the
volume
on
television's
loudest
call
to
adopt,
PUPPY
BOWL
XII
repeats
all
day
and
night
for
a
total
of
12
hours
on
game
day.
This
year's
PEDIGREE(R)
Starting
Lineup
boasts
49
puppies
competing
for
the
famed
title
of
BISSELL(R)
MVP
(Most
Valuable
Puppy).
The
tailgate
starts
at
2:30
PM
ET/PT
with
the
PUPPY
BOWL
PRE-GAME
SHOW,
which
features
analysis
and
commentary
from
a
team
of
sports
correspondents.
At
3
PM
ET/PT,
PUPPY
BOWL
XII
kicks
off
at
GEICO
Stadium
with
a
furry
group
of
line
barkers
and
wide
retrievers,
making
adorable
tumbles
and
fumbles
in
an
effort
to
score
winning
touchdowns
for
#TeamFluff
and
#TeamRuff.
If
you're
not
in
the
mood
for
Coldplay,
this
year's
KITTY
HALF-TIME
SHOW
brings
a
cat-
astrophic
San
Francisco
inspired
kitten
takeover
to
the
Bay
Area.
These
ferocious
felines
are
on
a
spree
of
cat-aclismic
destruction
as
they
paw
across
historic
landmarks
including
the
Golden
Gate
Bridge,
Fisherman's
Wharf
and
infamous
"Al-Cat-Raz."
But
precious
puppies
and
kittens
aren't
the
only
attraction
at
this
year's
big
game!
With
help
from
a
new
special
assistant
ref,
Stanley
the
Skunk,
Dan
Schachner
returns
as
America's
favorite
"Rufferee"
to
call
the
puppy
penalties.
Rooting
on
the
sidelines
are
five
big-haired
silkie
chicken
cheerleaders,
which
will
shake
their
tail
feathers
and
strut
for
their
favorite
players.
Award-winning
animal
advocate
and
television
correspondent
Jill
Rappaport
introduces
Pup
Close
and
Personal
segments,
presented
by
Subaru,
which
highlight
adorable
animal
bonds
between
puppy
players
and
their
best
buddies
including
a
kitten
and
a
hedgehog!
"Meep
the
Bird"
returns
to
his
perch
to
tweet
live
updates
sponsored
by
GEICO
throughout
the
big
game.
Fans
can
follow
@MeepTheBird
on
game
day
to
catch
the
latest
news,
puppy
drama
and
locker
room
moments
from
inside
the
stadium.
PUPPY
BOWL
VIRTUAL
REALITY
sponsored
by
GEICO
allows
viewers
to
get
nose
to
nose
on
the
field
with
four
puppy
practice
scrimmages
featuring
dynamic
360°
experiences
of
this
year's
players
who
are
not
only
sniffing
for
field
goals,
but
more
importantly,
their
forever
homes
too.
Fans
can
join
the
action
on
the
50-yard-line
for
an
interactive
tour
of
GEICO
Stadium
amongst
puppies,
chew
toys
and
assistant
coaches.
PUPPY
BOWL
VIRTUAL
REALITY
is
available
at
AnimalPlanet.com/PuppyBowlVR,
through
the
Discovery
VR
iOS
and
Android
apps,
Samsung
Milk
VR
and
on
Animal
Planet's
YouTube
page.
As
always,
fans
will
witness
PUPPY
BOWL's
iconic
water
bowl
cam,
slow
motion
playback
cam
and
fan-
favorite
Dairy
Queen
kiss
cam.
Viewers
won't
miss
a
minute
of
excitement
with
aerial
shots
of
the
field
and
an
impressive
air
show
from
hamsters
piloting
the
TWIZZLERS
biplane.
Fans
can
point
their
paws
to
AnimalPlanet.com/PuppyBowl
to
view
the
roster
of
starting
pups,
watch
the
live
Puppy
Bowl
Locker
Room
Cam
and
Kitten
Fan
Club
Cam,
and
view
behind-the-scenes
moments
with
Game
Day
Pups
Videos.
Additionally,
viewers
at
home
can
create
a
custom
team
in
the
third-annual
Puppy
Bowl
Fantasy
Game.
On
game
day,
fantasy
leaguers
are
invited
to
vote
in
the
Most
Valuable
Puppy
poll
at
AnimalPlanet.com/PuppyBowlMVP,
which
goes
live
at
kickoff.
Viewer
votes
determine
which
heavenly
hound
gets
barking
rights
and
the
title
of
BISSELL(R)
MVP
during
the
first
three
airings
of
PUPPY
BOWL
XII!
Additionally,
viewers
can
also
get
in
the
action
by
sharing
photos
of
themselves
and
their
pets
via
Instagram
using
#PuppyBowlSubaru
all
day
long
for
a
chance
to
see
themselves
and
their
best
friends
on
TV
in
real
time.
Plus,
the
Adoption
Tails
digital
series
returns
to
follow
home
a
selection
of
pups
that
participated
in
PUPPY
BOWL
XII.
Crowds
can
also
flock
to
the
Animal
Planet
and
Puppy
Bowl
Facebook
pages
while
also
following
the
action
in
real
time
on
Twitter
and
Instagram.
PUPPY
BOWL
XII's
44
shelters
and
rescue
groups
represent
25
states
across
the
U.S.
and
Puerto
Rico.
This
year's
roster
includes
players
from
Nevada
SPCA,
Arizona
Humane
Society,
Mr.
Bones
&
Company
(New
York),
Green
Dogs
Unleashed
(Virginia),
Little
Dog
Rescue
(Florida),
Paws
Chicago,
Citizens
for
Animal
Protection
(Texas)
and
Williamson
County
Animal
Center
(Tennessee)
among
others.
Brooklyn
Bridge
Animal
Welfare
Coalition,
Inc.
provided
kittens
for
the
KITTY
HALF-TIME
SHOW.
Viewers
interested
in
learning
more
about
the
organizations
that
participated
in
PUPPY
BOWL
XII
can
visit
AnimalPlanet.com/PuppyBowl
for
more
information.
During
the
off
season,
Animal
Planet
brought
the
joy
and
goodwill
of
PUPPY
BOWL
to
rescues
in
13
states
and
the
District
of
Columbia
with
ROAD
TO
THE
PUPPY
BOWL
events.
While
promoting
the
importance
of
animal
adoption
in
local
communities,
these
events
led
to
more
than
3,000
animals
finding
their
"fur-ever"
homes.
Animal
Planet
helped
cover
the
cost
of
these
adoptions.
PUPPY
BOWL
XII
official
sponsors
include
BISSELL(R),
Dairy
Queen,
Disney's
Zootopia,
GEICO,
Hershey's,
Pedigree(R),
Sheba,
Subaru
and
The
Secret
Life
of
Pets.
PUPPY
BOWL
XII
is
produced
for
Animal
Planet
by
Discovery
Studios.
Simon
Morris
is
the
co-executive
producer
and
Josh
Wilkins
is
the
vice
president
of
production
for
Discovery
Studios.
For
Animal
Planet,
Melinda
Toporoff
is
the
executive
producer
and
Pat
Dempsey
is
the
associate
producer.
Animal
Planet
Animal
Planet,
a
multi-media
business
unit
of
Discovery
Communications,
is
the
world's
only
entertainment
brand
that
immerses
viewers
in
the
full
range
of
life
in
the
animal
kingdom
with
rich,
deep
content
via
multiple
platforms
and
offers
animal
lovers
and
pet
owners
access
to
a
centralized
online,
television
and
mobile
community
for
immersive,
engaging,
high-quality
entertainment,
information
and
enrichment.
Animal
Planet
consists
of
the
Animal
Planet
television
network,
available
in
more
than
94
million
homes
in
the
US;
online
assets
www.animalplanet.com,
the
ultimate
online
destination
for
all
things
animal;
Animal
Planet
L!VE,
the
go-to
digital
destination
for
round-the-clock,
unfiltered
access
to
the
animal
kingdom;
and
other
media
platforms
including
a
robust
Video-on-Demand
(VOD)
service,
and
merchandising
extensions.
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