HALLMARK CHANNEL PARTNERS WITH SNAPS ON EMOJI KEYBOARD TO SUPPORT "KITTEN BOWL III" PREMIERING SU-PURR BOWL SUNDAY, FEBRUARY 7 ON HALLMARK CHANNEL

Kitten Bowl III Emojis Available Today Via Apple App Store and Google Play Store

Studio City - January 20, 2016 - Hallmark Channel and the mobile messaging platform Snaps today announced the availability of Kitten Bowl III Emojis on the Apple App Store and the Google Play Store. The social initiative is in support of the upcoming premiere of "Kitten Bowl III" on Sunday, February 7 12pm ET/PT, 11C on Hallmark Channel.

The Kitten Bowl III keyboard features emojis that are designed to encourage fan engagement and communication, allowing fans the ability to share their excitement leading up to the game with the help of these adorable and shareable icons. The keyboard includes emojis of the Kitten Bowl III cat-letes, such as Rob Gron-Cat-Ski, Howie Longhair and Coach John Hairball. Fans will also be able to share emojis of their favorite star players following the program.

"The Kitten Bowl III Emojis were designed as a unique and organic way to bring awareness to the upcoming anticipated game, while simultaneously engaging fans to connect with the program and each other in a way that hasn't yet been done before by the network," said Angela Megrey, Vice President, Social Media, Crown Media Family Networks. "The shareable and adorable keyboard emojis not only connects our fans to the Kitten Bowl franchise, but also helps spread increased awareness for 'Pet Project,' Hallmark Channel's advocacy in pet adoption."

"We are very excited about launching our very first kitten keyboard for this year's Kitten Bowl," said Chris Brown, Director of Product Marketing, Snaps. "Cats have become such an iconic part of internet culture that we feel bringing kitten content to the messaging space for peer-to-peer sharing is a huge win for Hallmark Channel."

The keyboard will also include animated GIFs of the cat-letes in action and a promotional video for Hallmark Channel's "Kitten Bowl III." The "Kitten Bowl" franchise is part of Hallmark Channel's evergreen corporate initiative, "Pet Project," a multi-faceted initiative devoted to celebrating pets by bringing light to the plight of shelter animals and the incredible joy adopting a pet can bring to our lives.

The Kitten Bowl III keyboard is available in both the Apple App Store and the Google Play Store. Link to download here: http://bit.ly/KittenBowlKB

About Hallmark Channel

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

About Snaps

The Snaps mobile messaging platform gives our clients access to the 2 billion monthly active users in mobile messaging apps. Viacom, Hearst, NBA, NHL, Warner Bros. Pictures, Victoria's Secret, Pepsi and many other media companies and brands already leverage Snaps' white-labeled branded keyboards, content management tools and partnerships with the biggest messaging apps in the world to publish their content, drive viral sharing and monetize audiences.

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