SYFY AND SPOTIFY ANNOUNCE MULTI-PLATFORM MARKETING PARTNERSHIP FOR NEW SERIES "HUNTERS"
-- Season-Long Partnership Kicked off by SXSW Activation at The Spotify House, And Includes Unique In-Show Integration and Digital Experience --
NEW YORK - March 8, 2016 - Syfy and Spotify today announced a new digital and on-air integration partnership for the network's upcoming thriller HUNTERS. From executive producers Gale Anne Hurd ("The Walking Dead") and Natalie Chaidez (Syfy's 12 MONKEYS), the series will feature a unique Spotify in-show integration throughout the 13-part season, which airs on Syfy Mondays at 10PM ET/PT, beginning April 11. The partnership will also extend online to Spotify, which will host a HUNTERS-themed experience throughout the series' run.
On air, Spotify will play a central role in the series' plotline. In a gritty underground world, the "Hunters" - ruthless, otherworldly terrorists at the center of the series' story - regularly communicate via coded messages within Spotify playlists. The series' unique story-telling will feature songs by both classic and current artists such as Savages and The Kinks, as well as cover tracks available exclusively on Spotify. Online, the partnership will include a season-long digital experience called "Crack the Code," where fans can enter a sweepstakes by deciphering a secret coded phrase hidden within special playlists on Spotify (curated with tracks featured in HUNTERS).
To kick things off, on Thursday, March 17, Syfy will offer an innovative experience at The Spotify House at SXSW. Attending guests will enter a custom-built environment within the house where, employing a branded tablet equipped with headphones and an augmented reality (AR) app, they can immerse themselves in the world of the show and experience what life as a Hunter is like. While listening to custom music from HUNTERS, participants will use the AR app to view sound waves throughout the space that will pulse to the music, mimicking how the Hunters see and communicate through sound. The AR app will also be equipped with facial tracking technology which can actively transform attendees into Hunters through photos. Socially, guests can share their experience by creating short videos of the transformed environment and their augmented faces.
In the 13-part HUNTERS, when Baltimore FBI agent Flynn Carroll's (Nathan Phillips, "Wolf Creek") wife goes missing, his search leads him to a highly-classified government organization - the Exo-Terrorism Unit (ETU) - who track and fight alien terrorists. Britne Oldford ("American Horror Story") plays Regan, a valuable ETU operative keeping secrets of her own. The series also stars Julian McMahon ("Nip/Tuck") as the dangerously unhinged terrorist, McCarthy.
HUNTERS is from executive producers Gale Anne Hurd ("The Walking Dead," "The Terminator Trilogy") and Natalie Chaidez ("12 Monkeys," "Heroes"), who also serves as showrunner, and Emile Levisetti ("Royal Pains"). The series is inspired by best-selling author Whitley Strieber's novel, Alien Hunter. HUNTERS is from Universal Cable Productions.
Twitter: @HuntersSyfy #HuntersSyfy
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world's music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$3bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. www.spotify.com
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About Universal Cable Productions
Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. In the U.S., UCP's programming can be seen across various networks including the Golden Globe award-winning drama "Mr. Robot," "Colony," "Playing House," "Royal Pains" and "Suits" on USA Network; "The Magicians," "12 Monkeys," "Hunters" and "Killjoys" on Syfy; "Girlfriends' Guide To Divorce" on Bravo; "The Royals," on E!; "Difficult People," on Hulu; and "Battlestar Galactica: Blood & Chrome" on Machinima Prime/YouTube and Syfy. UCP's content library includes critic and fan favorites such as the Emmy-award winning "Monk" as well as "Psych" and "Battlestar Galactica." Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)