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[05/03/16 - 07:22 AM] Bravo Media Debuts New Series "Below Deck Mediterranean" Launching Activations in New York City and Across Digital Platforms The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat. |
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[via press release from Bravo] |
BRAVO MEDIA DEBUTS NEW SERIES "BELOW DECK MEDITERRANEAN" LAUNCHING ACTIVATIONS IN NEW YORK CITY AND ACROSS DIGITAL PLATFORMS
Bravo Partners with Snapchat on "Below Deck Mediterranean" Lens, Making it the First TV Network to Create a Lens with Multiple Triggers
NEW YORK - May 3, 2016 - Bravo Media is bringing the thrill of the high seas to the streets of New York City and across digital platforms in celebration of "Below Deck Mediterranean" premiering tonight, May 3 at 9pm ET/PT. The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat. The nautical experience will continue with a special on-air "Below Deck Mediterranean" Social Edition featuring fans' Snaps on May 17 at 8pm ET/PT, which is among the first times Snapchat has ever been used as an added integration to a TV show.
Bravo Media will set sail today at the iconic water fountain located outside of 1251 Avenue of the Americas in New York City, where a crew of "yachties" will fill the fountain to the brim with floating bottles containing special messages. Consumers will be invited to grab a bottle and discover the fun inside - some will include information about the new series while others will reveal prizes and giveaways. On site, as well as nationwide, fans are encouraged to post to Twitter and Instagram describing their dream vacation using the hashtag #BelowDeckSweepstakes. At the end of the day, one winner will be selected and awarded the grand prize of a dream vacation, courtesy of Bravo. The winner will be revealed on social during the premiere of the show.
In addition to making dream vacations a reality, Bravo will let fans cast away with a special "Below Deck Mediterranean" Snapchat Lens, which will leverage multiple trigger technology. When Snapchatters press and hold on their face or a friend's in the Snapchat camera, they will be fitted with an animated sailor's cap. Opening their mouth will set off a wave that tosses a starfish onto the Snapchatter's forehead, while raising an eyebrow will brush away the sea creature. Bravo is the first TV network to leverage this unique type of Lens with multiple, different triggers. Snapchatters in the U.S. can access the sea-tastic Lens today and tomorrow in celebration of the premiere.
The under-the-sea Snapchat action continues with a special "Below Deck Mediterranean" Social Edition. When fans tune in to the second episode on May 10 at 9pm ET/PT, they will be asked to send their nautically-themed Snaps to SnapsByBravo. The network will select the top Snaps and feature them in a Social Edition of the episode airing on May 17 at 8pm ET/PT, among a first-of- its-kind television integration for Snapchat.
To catch the series debut, viewers can tune in tonight to "Below Deck Mediterranean" at 9pm ET/PT. The series follows nine crew members living and working aboard a 150' mega-yacht as it undertakes a new charter season in scenic Greece. With a new boat, new location and new faces, the excitement, drama and adventure of life aboard a private luxury yacht is taken to another level in the Mediterranean.
"Below Deck Mediterranean" is produced by 51 Minds with Mark Cronin, Courtland Cox, Temple Williams, Christian Sarabia and Nadine Rajabi serving as executive producers and Rebecca Henning, Grace Lee and Danielle Ghilardi as co-executive producers.
About Bravo Media
Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs.
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[12/17/24 - 03:31 PM] ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers" "Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
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[12/17/24 - 03:30 PM] ABC News Studios Announces "Manhunt: Luigi Mangione and the CEO Murder - A Special Edition of 20/20," Airing Dec. 19 at 10:01 P.M. EST on ABC The one-hour film takes a deep dive into a story that riveted the nation, providing a minute-by-minute investigation of the cold-blooded execution of United Healthcare CEO Brian Thompson and the shocking social media backlash that turned the alleged murderer into a folk hero for some.
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[12/17/24 - 12:20 PM] BET Announces Premiere of "BET Year in Black 2024," Presented by Ford - An Entertaining Recap of the Year's Most Unforgettable Moments in Black Culture The special will premiere on Sunday, December 29 at 7 PM ET/PT, with an encore airing on Monday, December 30 at 10 PM ET/PT on BET and BET HER.
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[12/17/24 - 12:02 PM] Apple's Acclaimed Hit Comedy "Bad Monkey" Lands Season Two Renewal "Since 'Bad Monkey' first made its debut on Apple TV+, this highly entertaining series became an instant fan favorite," said Matt Cherniss, head of programming for Apple TV+.
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[12/17/24 - 12:00 PM] Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
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[12/17/24 - 11:12 AM] "Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
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[12/17/24 - 11:01 AM] Two New Levels Unlocked - Largest Debut for a New Animated Series and a Season 2 of "Secret Level"! Prime Video confirmed the news on social media this morning.
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[12/17/24 - 10:01 AM] Video: New Netflix Featurette Uncovers the Making of "American Primeval" Shot on location in New Mexico, the limited series is a fictionalized dramatization and examination of the violent collision of culture, religion, and community as men and women fight and die to keep or claim the lands that make up the brutal frontier of 1857.
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[12/17/24 - 10:01 AM] "IHeartradio Jingle Ball 2024" Broadcast Lineup Announced Hosted by Ryan Seacrest and Elvis Duran, the special features this year's biggest artists, including Katy Perry, twenty one pilots, Tate McRae, Meghan Trainor, Teddy Swims, T-Pain, Benson Boone, Gracie Abrams, Madison Beer, Kane Brown, Paris Hilton, The Kid LAROI, Shaboozey and NCT Dream.
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[12/17/24 - 09:00 AM] Video: "Henry Danger The Movie" - Official Trailer - Paramount+ After meeting Kid Danger superfan Missy Martin and being pulled into a portal that opens alternate realities, Henry and his inexperienced new sidekick must find their way back to Dystopia... or be trapped forever.
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[12/17/24 - 08:50 AM] Video: Watch the Trailer for "Ghosts'" Newest Hour-Long "Ghostsmas" Special, Airing Thursday, Dec. 19 on CBS In the one-hour special, a leaky water heater mishap threatens to ruin holiday plans as Sam and Jay prepare to host Jay's hard-to-please dad, Mahesh (Bernard White), difficult-to-impress mom, Champa (Sakina Jaffrey), and sister Bela (Punam Patel).
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[12/17/24 - 08:09 AM] Max Celebrates the Return of the HBO Original Series "The White Lotus" with an Exclusive Wellness Retreat and Brand Partnerships Efforts kick off on Wednesday, February 5, with The White Lotus at Four Seasons, Presented by American Express - an exclusive luxury wellness retreat that captures the essence of this upcoming season's hotel and spa in Thailand.
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[12/17/24 - 08:05 AM] TBS Sets Premiere Date for Re-Imagined Reality Hoax "The Joe Schmo Show" for Tuesday, January 21, 2025, at 9PM ET/PT Hosted by Cat Deeley, the show-within-a show takes aim at the absurdity of reality TV by making Ben, an electrician from Baltimore, believe he is competing for a chance to win $100,000 on a popular game show when he is, in fact, surrounded by a cast of highly skilled improv comedians.
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[12/17/24 - 08:02 AM] Netflix Announces Knockout New Sports Series on Mike Tyson Known as the youngest heavyweight champion in history (at the age of 20 in 1986), Tyson's legacy extends far beyond the ropes of the boxing ring, cementing him as one of the most compelling and polarizing figures of our time.
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[12/17/24 - 08:01 AM] Paramount Adds "The Big Bang Theory" to Nick at Nite and MTV Lineups Both brands will kick off their debut with marathon stunts tailored to their audiences.
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