or


[05/11/16 - 06:17 AM]
Turner and WME-IMG Announce Arby's, Credit Karma and Buffalo Wild Wings as Official Marketing Partners for ELEAGUE
All three brands have signed on for the inaugural and second season of ELEAGUE, set to launch Tuesday, May 24, across digital platforms with a Friday night showcase on TBS airing May 27 at 10 p.m. ET.

[via press release from Turner]

Turner and WME | IMG Announce Arby's, Credit Karma and Buffalo Wild Wings as Official Marketing Partners for ELEAGUE

Turner and WME | IMG have announced the first group of brands to join ELEAGUE as official marketing partners. Arby's will serve as the Official Quick Service Restaurant (QSR) partner, with Credit Karma as the Official Personal Finance partner and Buffalo Wild Wings in position as the Official Casual Dining partner. All three brands have signed on for the inaugural and second season of ELEAGUE, set to launch Tuesday, May 24, across digital platforms with a Friday night showcase on TBS airing May 27 at 10 p.m. ET. Additional partners are expected to be announced soon.

As official marketing partners, Arby's, Credit Karma and Buffalo Wild Wings will gain customized, contextual brand exposure spanning ELEAGUE multi-screen coverage across TBS and digital platforms. Personalized brand campaigns include sponsor integration within the AdTrack feature, which facilitates uninterrupted game coverage; custom, contextual brand integrations and ad space within limited commercial time.

"ELEAGUE presents our partners with an incredibly attractive environment to showcase their messaging to a highly-engaged, dedicated millennial fan base," said Seth Ladetsky, senior vice president of Turner Ad Sales. "The combination of these brands, and additional soon-to-be-announced partners, underscores the value of our eSports coverage."

"eSports is built on passion and loyalty from fans and athletes, and we look forward to supporting that through our sponsorship of ELEAGUE," said Rob Lynch, Chief Marketing Officer and Brand President of Arby's. "We've learned through connecting with our guests in social media that gaming resonates with them. We're looking to foster a deeper connection in the eSports community by creating content for ELEAGUE geared specifically for the diehard fans tuning in."

"We're always exploring emerging platforms to engage with passionate sports fans," said Bob Ruhland, VP of North America Marketing at Buffalo Wild Wings. "We're excited to partner with ELEAGUE as the popularity of eSports grows, and we'll continue to identify new ways for our Guests to enjoy an immersive sports experience in our restaurants."

ELEAGUE is bringing together the world's elite Counter-Strike: Global Offensive teams to provide its passionate fan base and those new to eSports with an adrenaline-pumping spectator experience that will be presented live across digital platforms along with a Friday night showcase on TBS. ELEAGUE will consist of a total of 24 teams during its debut season, which will span 10 weeks, including a six-week regular season and culminating with the playoffs and global championship to be held Saturday, July 30.

To receive updates on the latest news on ELEAGUE in the debut season, join the conversation at http://www.e-league.com, on Facebook (facebook.com/eleaguegaming) and Twitter (@EL).

About Arby's

Arby's, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby's brand purpose is "Inspiring Smiles Through Delicious Experiences(TM)." Arby's delivers on its purpose by celebrating the art of Meatcraft(TM) with a variety of high-quality proteins paired with crave-able sides, such as Curly Fries and Jamocha shakes. Arby's(R) restaurants are Fast Crafted(TM), a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby's at: Facebook, Twitter, LinkedIn and Instagram.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings(R) restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ(TM) to Blazin'(R). Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,180 Buffalo Wild Wings locations around the world. To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

About Turner Sports

Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports' television coverage includes the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, ELEAGUE, boxing and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com andWNBA.com.

About WME | IMG

WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event management.





  [may 2016]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.