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Seven Bucks Productions and FlynnPictureCo. Sell "Muscle Beach" Scripted Project to Universal Cable Productions to Be Developed for USA Network
"Muscle Beach" is set in a legendary bodybuilding gym in 1980's Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.

[via press release from Seven Bucks Productions]

Seven Bucks Productions And FlynnPictureCo. Sell Muscle Beach Scripted Project To Universal Cable Productions To Be Developed For USA Network

NEW YORK, July 20, 2016 -- Dwayne Johnson and Dany Garcia's Seven Bucks Productions and Beau Flynn's FlynnPictureCo. have sold a script titled "Muscle Beach" to Universal Cable Productions set to be developed as a prospective original hour-long drama series for USA Network." The project reunites writers Jeremiah Friedman ("Pawn," "Family Getaway," "The Karate Kid 2") and Nick Palmer ("Sounds," "One Angry Dwarf," "Dockweiler"), with the same producing and writing team that sold "Alpha Squad 7," another Seven Bucks and FlynnPictureCo. collaboration to DreamWorks earlier this year.

"Muscle Beach" is set in a legendary bodybuilding gym in 1980's Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body-obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles that will expose the dark side of chasing dreams. Flynn, Johnson and Garcia will executive produce along with Friedman and Palmer. Hiram Garcia and Brian Gewirtz will produce on behalf of Seven Bucks Productions and Wendy Jacobson will oversee for FlynnPictureCo.

"Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture - the 80's," said Johnson. "We are excited to share the dramatic stories of that era in a one-hour format and are thrilled to be continuing our longstanding relationship with FlynnPictureCo.," Garcia stated.

"Dwayne Johnson, Dany Garcia and Seven Bucks Productions are the only people on the planet to collaborate with on this groundbreaking and never before seen show. Venice Beach in the 80s is iconic and like no era or place that existed before or after. I'm thrilled to produce another original concept with Seven Bucks Productions, the most dynamic company in our industry. Nick and Jeremiah are the perfect writers to nail this rich world, and USA and Universal Cable Productions are the dream partners," said Flynn.

Flynn and Johnson's "Baywatch," directed by Seth Gordon recently wrapped production and hits theaters worldwide on ?May 19, 2017. The duo will begin shooting "Rampage" in March 2017. Friedman and Palmer's first script, "Family Getaway," sold to Warner Bros. and made the 2010 Blacklist. Their recent credits include Warner Bros.' "The Bodyguard" remake and Sony's "The Karate Kid 2."

Seven Bucks Productions is represented by WME, The Garcia Companies, and Gang, Tyre Ramer & Brown. FlynnPictureCo. is represented by Hansen Jacobsen lawfirm and Friedman and Palmer are represented by UTA, Mosaic, and Sloane, Offer, Weber&Dern.

About Seven Bucks Productions

Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion. Seven Bucks Productions has an ever-expanding slate including tent-pole movies such as Paramount's Baywatch, New Line's Shazam, Universal's The Janson Directive and Dreamworks' Alpha Squad Seven. The company also produces original television programming including HBO's "Ballers," Spike TV's "Rock the Troops" and HBO Documentary Films "Rock and a Hard Place."

About FlynnPictureCo.

Beau Flynn's FlynnPictureCo. (FPC), produces high-concept, tentpole films and television for the global audience. FPC is based at New Line Cinema/Warner Bros (WB) where its had a first-look deal for over ten years. Over the course of his career Flynn has produced films that have grossed over $2.2B at the worldwide box office. FPC is currently in pre-production on RAMPAGE with Dwayne Johnson starring and Brad Peyton directing. The film starts shooting March 2017. FPC just wrapped Paramount's BAYWATCH starring Dwayne Johnson, Zac Efron, Alexandra Daddario and Priyanka Chopra. The film was directed by Seth Gordon and is released worldwide May 19, 2017. FPC's last release was New Line Cinema/WB's SAN ANDREAS starring Dwayne Johnson, Carla Gugino, Alexandra Daddario and Paul Giamatti. The film was directed by Brad Peyton, written by Carlton Cuse, and grossed over $475M at the worldwide box office. It was WB's highest grossing film of 2015. Flynn also collaborated with Dwayne Johnson on the global hits HERCULES and JOURNEY 2: THE MYSTERIOUS ISLAND. Prior to that Flynn's most recent studio releases include HANSEL & GRETEL: WITCH HUNTERS, JOURNEY TO THE CENTER OF THE EARTH and EXORCISM OF EMILY ROSE. Earlier in his career Flynn also produced such critically acclaimed films as REQUIEM FOR A DREAM, TIGERLAND and CHOKE. On the television side Flynn has produced shows for NBC, Fox, USA, MTV and Spike.

  [july 2016]  


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