or


[10/26/16 - 07:47 AM]
2016 MTV EMAS Embraces Fans-First Innovation
The 2016 MTV EMAs are the first-ever awards show to launch a Facebook Messenger interactive bot to give fans an exclusive way to engage with the live show.

[via press release from MTV]

WATCH IT EVERYWHERE, WATCH IT LIVE ON MTV: FROM BOTS TO SOCIAL CELEBS TO VR, 2016 MTV EMAS EMBRACES FANS-FIRST INNOVATION

First global awards show to launch interactive Facebook Messenger bot

MTV taps Brazilian pop culture star Hugo Gloss and global pop-rap duo Jack & Jack as social correspondents

*Follow along: @MTVEMA / #MTVEMA / MTVEMA.com

New York / Rotterdam (October 26, 2016) - Ahead of the world's biggest night in music, MTV today unveiled its digital and social 2016 MTV EMAs integrations, embracing fans-first innovation and bringing the audience at home closer to the show than ever before. From virtual reality to Messenger bots to social celebrity correspondents, MTV is using new technology and platforms to provide fans with an up-close look at the EMAs, experiencing content from the show everywhere, live.

The 2016 MTV EMAs are the first-ever awards show to launch a Facebook Messenger interactive bot to give fans an exclusive way to engage with the live show.

This year, fans can also watch show content live wherever they want. In addition to catching the EMAs on TV, the audience can follow along live across all devices via MTVEMA.com's EMA livestream, as well as custom experiences offered from our social MTVEMA hosts, Hugo Gloss (for Instagram) and Jack & Jack (for Snapchat). Additional EMA content will also be updated live within a Snapchat Live Story. MTV VJ Becca Dudley will host the official backstage show, which will stream on MTVEMA.com and Facebook Live, and feature exclusive interviews with the night's hottest talent.

In addition, the show will also be livestreamed on the MTV Play international mobile streaming video app, which is currently available in 25 markets. There will also be exclusive EMA content in the MTV Play app in the lead-up to the show.

The network is also evolving its virtual reality strategy, giving viewers around the world a true 360-degree video experience via the MTV EMA app, which puts them inside the Ahoy Rotterdam arena LIVE during the show.

"We are constantly evolving the way fans experience our brands' big moments, giving them new ways to be part of the action no matter where they are," said Karmelina Parouka, Vice President, International Digital Production, Viacom International Media Networks. "Last year, the MTV EMAs were the first global music award show to broadcast the full event live in VR; this year, we're taking it a step further, as the first network to roll out a real-time Messenger bot experience as part of a live awards show. We're giving our international fans a front row seat to the incredible music, moments and performances that make this show the world's biggest night in music."

Full details regarding the digital activations at the 2016 MTV EMAs follow:

EMA Facebook Messenger Bot

The 2016 MTV EMAs are the first-ever award show to launch a Facebook Messenger interactive bot to give fans an exclusive second-screen experience. During the live broadcast, fans at home can interact with the MTV EMA bot on Facebook Messenger, asking questions related to the show, interacting with Facebook Live backstage host Becca Dudley, and accessing live updated show GIFs powered by GIPHY. The technology is a collaboration between MTV, Viacom Velocity International, Viacom Labs, GIPHY and Conversable.

Social Correspondents, Custom Content and Additional Digital Integrations

The 2016 MTV EMAs will feature influencer red carpet correspondents, providing fans with new perspectives for following and immersing themselves in the show, wherever they are. Brazilian pop culture personality and co-host of MTV Brazil's Rid�culos (Ridiculousness) Hugo Gloss (Brazil, 13.7M followers collectively) will host the night's @MTVEMA Instagram Story, focusing on pop culture coverage, while pop-rap duo Jack & Jack (USA, 26M+ followers collectively) is tapped to host on MTV EMA's Snapchat account as the night's music correspondents. MTV VJ Becca Dudley will host the official backstage show, which will stream on mtvema.com and Facebook Live and feature exclusive interviews with the night's hottest talent. Additional live access will be available during both the red carpet and the main show through the MTV EMA Snapchat Live Story, and exclusive content on Vine and Twitter. Additionally, the MTV International Snapchat Discover channel will have special EMA editions throughout the weekend.

Viewers at home have more ways than ever before to show off their EMA fandom while joining the social conversation online, with special MTV EMA geofilters on Snapchat; custom Twitter emojis, triggered by EMA-related hashtags; and live updated GIFs powered by GIPHY.

Virtual Reality

The 2016 MTV EMAs will evolve its live virtual reality viewing experience of the main show, giving fans the opportunity to get up close and personal with their favorite music and celebrities in real time. By placing cameras in the main show, fans from around the world will be able to choose where to look, giving them a unique and individual interactive virtual reality experience. Accessed via the 2016 MTV EMA app and used in conjunction with an easy-to-use cardboard viewer, the real-time experience lets fans feel as though they are on stage with their favorite artists as they perform at the EMA. Fans without a viewer can still access a 360-degree viewing experience via the MTV EMA app.

MTV Bump

Fans will also get the opportunity to have their social video posts featured on air via MTV's social-to-linear initiative, #MTVBump: All night-of social posts tagging #MTVBump and #MTVEMA will have the potential to be featured on air in as little as two hours. #MTVBump connects the Internet to the network's linear broadcast system, allowing social media videos on Instagram or Vines shared on Twitter with #MTVBump to be up on-air in as little as two hours. MTV collects the videos using a custom content management system (CMS) developed together with B-Reel Creative that allows MTV teams to curate the content, filtering for local relevance, pop culture topicality or number of fans, and then seamlessly scheduling it to be up on-air and across platforms. Users can submit video content directly on Instagram or with Vines shared on Twitter, or go to MTVbump.com, where they can also view the "bumps" that have made it on-air around the world.

The official international sponsor of the 2016 MTV EMAs is évos headphones. The night's official red carpet sponsor is Listerine. Official sponsors of the U.S. broadcast include 5(R) Gum and PANTENE(R).

2016 MTV EMAs voting is open until November 5 at 6:59PM EST so visit mtvema.com to cast your vote!

OFFICIAL TAGS:

To stay in tune with all things EMA, follow us on Instagram, Twitter and Facebook and follow the social conversation using #MTVEMA and @MTVEMA.

###

About the 2016 MTV EMAS

The 2016 MTV EMAs, in partnership with évos headphones will broadcast LIVE across the globe on Sunday, November 6 from the Ahoy Rotterdam, in Rotterdam, Netherlands, with support from Rotterdam Festivals, Rotterdam Partners and the city of Rotterdam. Official sponsors of the U.S. broadcast include 5(R) Gum and PANTENE(R). One of the biggest global music events of the year that celebrates the hottest artists from around the world, the MTV EMAs bring music fans a unique, multi-platform experience across MTV's global network of more than 60 channels and over 300 digital media properties and platforms. Follow @MTVEMA on Facebook, Twitter, Instagram, and Vine, and join the conversation with #MTVEMA. Fans are invited to participate in the 2016 MTV EMA campaign using MTV Bump. Bruce Gillmer and Richard Godfrey are Executive Producers for the 2016 MTV EMAs. Debbie Phillips and Chloe Mason are Producers.





  [october 2016]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.