[01/31/17 - 07:28 AM]
Bravo Media Poll Reveals Two Out of Three People Misled in Past Relationships - Discovering Their Partner to Be a Different Person
These results reflect key themes echoed in Bravo's third original, scripted series and dark comedy "Imposters" debuting Tuesday, February 7 at 10:00/9:00c.

[via press release from Bravo]


Seventy Percent Admit to Ignoring Red Flags in Past Relationships

Network Releases Study Ahead of Series Debut of Bravo's New Scripted Series "Imposters" Premiering Tuesday, February 7 at 10pm ET/PT

NEW YORK, NY - January 31, 2017 - Is love the greatest con of all? Bravo Media explores this notion in a new love study released today and conducted in partnership with Research Now, focusing on men and women's viewpoints towards love and relationships. The poll surveyed a sample of 1,500 people ages 18-54 and is nationally representative across gender, age and ethnicity. The study concluded that 65% of participants have dated someone that turned out to be a "very different" person than originally perceived. In addition, 70% admitted to ignoring red flags in a past relationship, with 70% saying they realized after it was too late. The poll also found that more than 4 in 10 people wonder if his/her partner could have another side to them, while also discovering that 42% occasionally think about what it would be like to escape his/her current relationship.

These results reflect key themes echoed in Bravo's third original, scripted series and dark comedy "Imposters" debuting Tuesday, February 7 at 10pm ET/PT, which follows Maddie (Inbar Lavi, "Gang Related"), a persona shifting con-artist who is as beautiful as she is dangerous, leaving her unwitting victims tormented when they realize they have been used and robbed of everything - including their hearts. For a sneak peek of the new series, click here.

Highlights from the study include:

Red Flags

Many individuals ignore red flags - 70% say they have ignored red flags in a past relationship, with 70% saying they have realized something was a red flag after it was too late.

In general, men are less likely to identify something as a red flag, suggesting that they are less aware of and perhaps more susceptible to them.

Lying and secrecy are big red flags, especially for women:

· More than 3 in 4 say getting caught lying is a red flag, and this is significantly higher for women than men (86% of women vs. 66% of men).

· Women are also more skeptical when a partner is private about his/her phone - 71% of women consider this a red flag vs. 52% of men.

· Similarly, 2 in 3 women consider it a red flag when her partner is unwilling to discuss past relationships, where roughly 2 in 5 men consider this a red flag.

Relationship Deal Breakers

In general, women are significantly more likely than men to consider something a "deal breaker."

Lying and stealing are the biggest deal breakers across all:

· 80% agree that lying about serious things (such as addiction) is a deal breaker. This is the #1 deal breaker across the board.

· 79% said stealing money is the second biggest deal breaker among the total, yet this is problematic for more women than men.

· Significantly more women than men also consider lying about your occupation (88% of women vs. 58% of men) and lying about how much money you have (74% of women vs. 51% of men) to be deal breakers.

More people consider bad hygiene a deal breaker (75%) above having a STI (73%), excessive drinking (70%), anger issues (68%), and recreational drug use (59%).

Millennials tend to be more forgiving around issues that Gen X consider to be deal breakers:

· Fewer millennials say that bad hygiene (69% of millennials vs. 85% of Gen X), STIs (68% of millennials vs. 82% of Gen X), anger issues (62% of millennials vs. 81% of Gen X), and recreational drug use (57% of millennials vs. 67% of Gen X) are deal breakers.


Nearly 50% of people have forgiven someone after a major lie.

Nearly 1 in 4 say that they lie at least once a month. Some of the most common situations that involve lying include faking an orgasm (36%), lying about something in the early stages of a relationship (32%), cheating on your partner in a relationship (29%) and lying about whether or not you have cheated in a past relationship (18%).

Online Dating

41% of online daters have been "cat fished" (lured into a relationship by means of a fake online persona).

Nearly 40% admit they have misrepresented something about themselves in an online dating profile.

· Men tend to be guiltier of this than women (46% of men vs. 25% of women agree).

· More extroverts than introverts have misrepresented something about themselves in an online dating profile (48% of extroverts vs. 40% of introverts).

· More Trump supporters than Hillary supporters (47% of Trump supporters vs. 35% of Hillary supporters) have misrepresented something about themselves in an online dating profile.

Among those who have mispresented something about themselves in an online dating profile, nearly half have misrepresented their interests, level of success, and education.

Trust & Cheating

More than 50% of those in a relationship have the passwords to their partners' phones (59%), computers (56%), email (51%), and online banking information (51%).

Unanimously, physical interactions are considered cheating. The large majority consider having sex with another person (87%) and kissing another person (79%) cheating. When it comes to emotional infidelity, more women consider this cheating than men. Specifically, 80% of women vs. 61% of men think having an online relationship is cheating, and 74% of women vs. 58% of men think having a very intimate friendship with another person is cheating.

Nearly 1 in 3 have had feelings for a friend/family member's significant other.

Source: Research Now/Bravo. The Love Study. 12/9/2016-12/17/2016. P18-54. N=1,500. Nationally representative sample.

"Imposters" is produced by Universal Cable Productions (UCP) with Adam Brooks and Paul Adelstein serving as Executive Producers.

About Bravo Media:

Bravo Media is the premiere lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Southern Charm" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live with Andy Cohen." Available in 88 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

About Universal Cable Productions:

Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. In the U.S., UCP's programming can be seen across various networks including the Emmy and Golden Globe award-winning drama "Mr. Robot," "Colony," "Falling Water," "Playing House," "Shooter" and "Suits" on USA Network; "12 Monkeys," "Incorporated," "Killjoys," and "The Magicians" on Syfy; "Girlfriends' Guide To Divorce" and "Imposters" on Bravo; "The Arrangement" and "The Royals" on E!; "Difficult People" on Hulu; and "HarmonQuest" on Seeso. UCP's content library includes critic and fan favorites such as the Emmy-award winning "Monk" as well as "Psych" and "Battlestar Galactica." Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.

About Research Now:

Research Now Group, Inc., is the global leader in digital data collection to power analytics and insights. Founded in 1999, the company provides research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media and corporate clients through access to over 11 million deeply profiled business professionals and consumers. Research Now operates in over 40 countries from more than 20 offices around the globe with locations in the Americas, Europe, the Middle East and Asia-Pacific. For more information, please visit www.researchnow.com.

  [january 2017]  


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