LIFETIME GREENLIGHTS BEAUTY BLOGGER COMPETITION SERIES "GLAM MASTERS" FROM EXECUTIVE PRODUCERS KIM KARDASHIAN WEST AND DIANA MADISON
LOS ANGELES, CA (May 3, 2017) - Lifetime has greenlit the new competition series, Glam Masters, from style icon, Kim Kardashian West who will executive produce. The eight-episode show will pit some of the most creative and talented beauty bloggers against one another for an opportunity to be part of Kim Kardashian West's glam empire. Show creator and host of Style Lab, Diana Madison, also executive produces. Glam Masters is produced by Shed Media for Lifetime and will start production this summer.
"We are so excited to bring Kim's trend-setting vision of style and beauty to television's newest competition series. The stakes couldn't be higher with the chance to work with one of the most successful entrepreneurs and brands on the planet," said Liz Gateley, EVP and head of Lifetime programming.
"Kim Kardashian West is a social-media titan and a fashion icon. I'm thrilled she is on board to executive produce Glam Masters," said Mike Darnell, President of Warner Bros. Unscripted and Alternative Television.
"I'm such a beauty-junkie and am fascinated by how artists are able to transform someone's look with makeup and couldn't be more ecstatic for them to show what they can really do," said executive producer, Kim Kardashian West.
Each episode will feature four beauty bloggers who will go head-to-head to show they have the talent, charisma and vision it takes to be the next big name in the beauty world, all while facing expert judges who will critique every stroke of the contouring brush. The winner each week will qualify to advance to the semi-finals where the best will battle it out for one of three spots in the Tournament of Masters finale. In the end, only one of these beauty-obsessed bloggers will get to claim the title of Glam Master.
Glam Masters is the latest show to join Lifetime's robust roster of fashion, beauty and lifestyle series which include the Emmy nominated series, Project Runway, and upcoming docuseries Growing Up Supermodel (working title) and competition series, Model Moms (working title) with host Yolanda Hadid. A+E Networks is also an investment partner in BeautyCon, a destination for generation Z and millennials in the fashion and beauty space.
Glam Masters is produced by Shed Media, a division of Warner Bros. Unscripted and Alternative Television, for Lifetime. Kim Kardashian West and Diana Madison executive produce. Show creator and host of Style Lab, Diana Madison co-founded the digital media company Obsev Studios that to date has reached over 8 billion views. Pam Healey, John Hesling, and Dan Peirson executive produce for Shed Media, while Mary Donahue, David Hillman and Kim Chessler executive produce for Lifetime.
Think you have what it takes to be a Glam Master? ?
Apply at http://myLifetime.com/GlamMasters
ABOUT SHED MEDIA
Shed Media, a Warner Bros. Entertainment Company is a division of Warner Bros. Unscripted and Alternative Television under the leadership of Mike Darnell. Established as one of America's most prolific media companies, the studio boasts a successful slate of Emmy(R)-winning series showcasing a diverse portfolio of unscripted formats across a variety of leading network and cable destinations. Series produced by Shed Media include "First Dates" and "Genius Junior" for NBC; "Basketball Wives" for VH1; "Long Lost Family" and "Who Do You Think You Are?" for TLC; and "The Real Housewives of New York City" for Bravo. For more information, please visit www.shedmedia.com.
Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. The critically acclaimed UnREAL, Project Runway, Dance Moms, Bring It!, The Rap Game and Little Women franchises anchor the network's programming, in addition to its over 25 original movies annually that continue to define the TV movie genre. In 2015, Lifetime launched Broad Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime's Fempire positions the network as a curator of feminist content and conversations, as well as a place where women connect, learn and are entertained. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.