THE '2017 BILLBOARD MUSIC AWARDS' PARTNERS WITH 'SHARK TANK' ENTREPRENEURS LOVEPOP TO CREATE A SERIES OF ORIGINAL 3-D POP-UP CARDS TO REVEAL THIS YEAR'S AWARD WINNERS

The '2017 Billboard Music Awards' will broadcast LIVE from T-Mobile Arena in Las Vegas on SUNDAY, MAY 21, at 8:00 p.m. EDT / 5:00 p.m. PDT, on ABC

For a sneak peak of the card designs, tune into "Shark Tank" FRIDAY, MAY 5 at 9:00 p.m. EDT, on ABC

dick clark productions and Lovepop today announced that Lovepop will create original 3-D pop-up cards to reveal the "2017 Billboard Music Awards" winners during the awards ceremony. Each card will be one-of-a-kind paper art, designed exclusively for the winning artist and unveiled by the award presenter. This special card reveal will replace the traditional envelope opening.

Lovepop, a maker of hand-crafted, intricately designed cards, is best known for its 3-D paper sculptures. After appearing on "Shark Tank" in late 2015, creators Wombi Rose and John Wise - along with the guidance of businessman and "Shark Tank"'s Mr. Wonderful, Kevin O'Leary - went on to launch a thriving business providing customers with artistic greetings that create an emotional and personal connection between two people.

In advance of the awards show, Lovepop, the Billboard Music Awards and Lovepop investor Kevin O'Leary invited ABC's "Shark Tank" cameras back into the design studio to get an insider's look at the process of drafting, sketching and prototyping the "2017 Billboard Music Award" winner cards. "Shark Tank" will show a behind-the-scenes look at the making of the "2017 Billboard Music Awards" cards on FRIDAY, MAY 5 at 9:00 p.m. EDT, on ABC. The finished designs will be revealed for the first time to artists and fans during the "2017 Billboard Music Awards," broadcast live on SUNDAY, MAY 21 at 8:00 p.m. EDT / 5:00 p.m. PDT, on ABC.

For additional information on the "2017 Billboard Music Awards" visit www.billboardmusicawards.com or the Billboard hub at www.billboard.com/bbma.

For the latest Billboard Music Awards (BBMAs) news, exclusive content and more, be sure to follow the BBMAs on social and join the conversation by using the official hashtag for the show, #BBMAs. Facebook: FB.com/TheBBMAs Twitter: @BBMAs Instagram: bbmas Tumblr: bbmas.tumblr.com/ Snapchat: thebbmas

The "2017 Billboard Music Awards" sponsors include Las Vegas Convention and Visitors Authority, T-Mobile and Xfinity from Comcast. Media partners include Cumulus Media | WestwoodOne and Music Choice.

The "2017 Billboard Music Awards" is produced by dick clark productions. Allen Shapiro, Mike Mahan, Mark Bracco, Barry Adelman and Robert Deaton are executive producers.

For additional information about Lovepop, visit Lovepop.com. Facebook: FB.com/lovepopcards Twitter: @lovepop Instagram: lovepopcards Snapchat: lovepopcard #lovepop

About Lovepop

Lovepop is an imagination and engineering company that adds meaning to people's lives. Co-founders Wombi Rose and John Wise are former ship designers who adapted their craft to paper engineer laser-cut 3-D cards. The pair launched Lovepop in 2014, then appeared on the 2015 holiday episode of "Shark Tank" where they landed an investment from Kevin O'Leary. With more than 200 3-D cards to choose from, Lovepop has the perfect design for that special person in your life.

About "2017 Billboard Music Awards"

The "2017 Billboard Music Awards" are set to return to ABC and will be broadcast live from T-Mobile Arena in Las Vegas on Sunday, May 21, at 8:00 p.m. EDT/ 5:00 p.m. PDT. The show will showcase this year's hottest and biggest music stars. Billboard Music Awards nominees are based on key fan interactions with music, including album and digital songs sales, streaming, radio airplay, touring and social engagement. These measurements are tracked year-round by Billboard and its data partners, including Nielsen Music and Next Big Sound. The awards are based on the reporting period of March 18, 2016, through March 16, 2017. The "2017 Billboard Music Awards" is produced by dick clark productions. Allen Shapiro, Mike Mahan, Mark Bracco, Barry Adelman and Robert Deaton are executive producers.

About dick clark productions

dick clark productions (dcp) is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," "Golden Globe Awards," "Miss America," "Hollywood Film Awards" and the "Streamy Awards." Weekly television programming includes "So You Think You Can Dance" from 19 Entertainment and dcp. dcp also owns one of the world's most unique and extensive entertainment archive libraries with more than 55 years of award-winning shows, historic programs, specials, performances and legendary programming. For additional information, visit www.dickclark.com.