'BLACK-ISH' TEAMS UP WITH THE SHOE SURGEON TO CUSTOMIZE FIVE PAIRS OF SNEAKERS TO CELEBRATE ITS NATIONAL SYNDICATION LAUNCH
FIVE NIGHTS A WEEK
'KICK IT WITH THE JOHNSONS' FUNDRAISING CAMPAIGN LAUNCHES ON OMAZE WITH PROCEEDS BENEFITTING BOYS & GIRLS CLUBS OF AMERICA
The critically acclaimed hit family comedy series "black-ish" announced today that it has teamed up with prolific designer and influencer Dominic Ciambrone, also known as The Shoe Surgeon, to customize five pairs of "black-ish" branded sneakers. Playing off of Johnson family patriarch Dre's fondness for Nikes, the five unique pairs of sneakers were exclusively designed and constructed by The Shoe Surgeon to celebrate the launch of "black-ish" in national syndication five nights a week, beginning Monday, Sept. 17, 2018. All five pairs will be included in a prize package posted on Omaze, an online fundraising platform, with proceeds benefitting Boys & Girls Clubs of America.
The "Kick it with The Johnsons" online campaign kicks off on Omaze on Friday, Sept. 14, and will conclude on Oct. 26, at which time a grand prize winner will be randomly selected. In addition to the full set of five custom pairs of "black-ish" branded kicks, the prize package will also include a trip for two to Los Angeles to attend a "black-ish" table read and a meet and greet with members of the cast, as well as a tour of the iconic Walt Disney Studios lot in Burbank, California.
The Emmy(R) and Golden Globe(R)-nominated comedy "black-ish" takes a fun yet bold look at one man's determination to establish a sense of cultural identity for his family. The series stars Anthony Anderson as Andre "Dre" Johnson, Tracee Ellis Ross as Rainbow Johnson, Yara Shahidi as Zoey Johnson, Marcus Scribner as Andre Johnson, Jr., Miles Brown as Jack Johnson, Marsai Martin as Diane Johnson, Laurence Fishburne as Pops, Jenifer Lewis as Ruby, Peter Mackenzie as Mr. Stevens and Deon Cole as Charlie Telphy. Produced by ABC Studios, "black-ish" was created by Kenya Barris and is executive produced by Barris, Jonathan Groff, Kenny Smith, Anthony Anderson, Laurence Fishburne, Helen Sugland, E. Brian Dobbins, Gail Lerner, Courtney Lilly and Lindsey Shockley. Entering its fifth season on ABC, the series is also airing weeknights in national syndication. Go to blackishtv.com for times and channels.
For more than 50 years, The Walt Disney Company and Boys & Girls Clubs of America have worked together to inspire generations of leaders, innovators and dreamers. This long-standing collaboration is focused on helping today's youth create the futures they imagine by providing them with inspiration and opportunity with transformative programming. When you support this campaign, you'll help Boys & Girls Clubs of America ensure every young person who enters their doors can reach their full potential - from being on track to graduate from high school to demonstrating good character and living a healthy lifestyle.
Fans who donate $10 through www.omaze.com/blackish will be entered for the chance to win the "black-ish" prize package and support the incredible work of Boys & Girls Clubs of America. No purchase is necessary to enter; fans can visit www.omaze.com/blackish for the official rules and full details, including how to enter for free.
About The Shoe Surgeon
Dominic "The Shoe Surgeon" Ciambrone, the founder of Surgeon Studios, is a shoe customizer, fashion designer, and artist known for handcrafting one-of-one sneaker masterpieces for athletes and celebrities alike, such as Pharrell Williams and LeBron James. Surgeon Studios continues to push creative boundaries by partnering with notable brands such as Pizza Hut and Jack Daniels, to reimagine their iconic brand elements into luxury streetwear, impactful marketing activations and engaging branded experiences for their audiences.
Founded by writer/filmmakers and friends from college, Matt Pohlson and Ryan Cummins, Omaze is an experience-driven fundraising platform that leverages the power of storytelling and technology to radically change charitable giving. Since launching in 2012, Omaze has impacted more than 125 charities and received donations from over 175 countries. For more information, visit omaze.com.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,400 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta.