or


[10/16/18 - 08:41 AM]
Animal Planet Launches New Global Brand Identity with Global Series Premiere of "Crikey! It's The Irwins" on October 28
The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on October 28 in the U.S.

[via press release from Animal Planet]

ANIMAL PLANET LAUNCHES NEW GLOBAL BRAND IDENTITY WITH GLOBAL SERIES PREMIERE OF "CRIKEY! IT'S THE IRWINS" ON OCTOBER 28

-The Animal Planet Global Brand with New Identity, Mission, Mark, Look and Logo Begins Phased Rollout in the U.S. and UK-

-New Brand Identity Brings to Life Animal Planet's Mission to Keep the Childhood Joy and Wonder of Animals Alive by Bringing People up Close in Every Way-

-The New Animal Planet Mark Incorporates a Distinctive Image of a Leaping Elephant to be Adapted Across Platforms and for Audiences-

New York, NY - Oct. 16, 2018 - Today, Animal Planet Global President Susanna Dinnage announced that Animal Planet, one of Discovery, Inc's great global networks, has a new brand identity as part of a worldwide strategy to take the network forward as a global brand leader. With globally-appealing programming and talent faithful to new brand values, Animal Planet's mission is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way. The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on Oct. 28 in the U.S. and UK followed by all remaining countries and territories by the end of 1Q19 to create brand and content consistency across Animal Planet which is currently in 360 million homes in more than 205 countries and territories.

Animal Planet appointed Chermayeff & Geismar & Haviv (CGH), an an independent New York-based graphic design firm specializing in the development of trademarks and identity programs, to design the Animal Planet global brand mark which is optimised for use across multiple platforms, responsive in digital and allows for the brand to diversify into products and services. Among others, marks created by CGH include the current mark for NBC, Showtime, PBS, NYU, Chase Bank and US Open.

Off the heels of 2018 successes ranging from Animal Planet's highest rated quarter (1Q18) in Prime among Adults 25-54 in almost two years (2Q16) to the network's successful first-ever global series premiere of Dodo Heroes, the most-watched 2018 freshman series to date, Animal Planet will blend consumer's highly valued personal connections with animals with powerful natural history storytelling and content designed for optimization on all screens and platforms.

"Animal Planet has been a much-loved brand around the world for more than 20 years and the time has never been more right to engage with mass audiences across every platform who are as passionate about animals as we are." said Dinnage. "We are able to reach all generations through our content and storytelling - we are here to entertain and delight by bringing people up close to animals and nature. With recent successes we go from strength to strength as we position Animal Planet as a global brand leader."

"Animal Planet required a mark to represent the global aspect of the brand, as an experience that translates across countries, regions and cultures and beyond linear: a platform agnostic approach," said Pablo Pulido, Vice President, Marketing, Animal Planet. "CGH is known for developing iconic brand marks and I'm excited they delivered a truly global mark for Animal Planet."

"We are thrilled to be working with Animal Planet and wanted to capture the energy and joy of this beloved brand. Building on Animal Planet's original mark, the new leaping elephant is fresh and distinctive, and should be able to travel across platforms, audiences and the world." said Sagi Haviv, partner, Chermayeff & Geismar & Haviv.

Animal Planet's upcoming programming will expand on previously announced original series, beginning with the global series premiere of CRIKEY! IT'S THE IRWINS which provides a rare front row seat to the Irwin family's global wildlife adventures as audiences are introduced to the amazing animals and wild places that continue to inspire their conservation work that carries on Steve Irwin's mission to bring people closer to animals and ignite the connection that will ensure an abundance of wildlife for generations to come. (Eureka-14 episodes)

Other new series to premiere with the Animal Planet global brand rollout include:

· AMANDA TO THE RESCUE - With a joy and passion larger than life, Amanda Giese welcomes an eclectic group of dogs into her home in Washington State that others have given up on. Amanda believes kindness is cool and that every animal has hope. Alongside Amanda are her two kids, Jade and Beast, and her partner Gary. Together, the family cares for animals in need and helps them get the second chances and loving forever homes they deserve. AMANDA TO THE RESCUE premieres Sunday, Oct 28 at 9PM. (Indigo Films-10 episodes)

· BIG CAT TALES is a five-part television event that premieres Monday, Oct. 29 at 8PM, which marks the return of Jonathan and Angela Scott and Jackson Ole Looseyia to Animal Planet where they were first seen by U.S. audiences beginning in 1999. BIG CAT TALES, filmed in vivid 4k, is a stunning, all-new natural history series that will take audiences on epic journeys that will submerge them into the world of big cats for a first-hand look as their families evolve, cubs grow and lives ebb and ?ow, bringing the mix of joy and excitement that make these big cats so irresistible. BIG CAT TALES airs from Monday, Oct. 29 - Friday, Nov. 2 at 8PM ET/PT. (Untitled Film Works-five episodes)

Animal Planet is in active development and production on more than 25 new series that will inspire the brand's audiences around the world, to be announced later this year and in 2019.

About Animal Planet

Animal Planet, one of Discovery, Inc.'s great global brands, is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. In the U.S., Animal Planet audiences can enjoy their favorite programming anytime, anywhere through the Animal Planet Go app which features live and on-demand access. For more information, please visit www.animalplanet.com.

About Discovery, Inc.

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit https://corporate.discovery.com and follow @DiscoveryIncTV across social platforms.





  [october 2018]  
S
M
T
W
T
F
S
 


· AMANDA TO THE RESCUE (ANIMAL PLANET)
· BIG CAT TALES (ANIMAL PLANET)
· CRIKEY! IT'S THE IRWINS (ANIMAL PLANET)





[11/16/18 - 02:04 PM]
Karey Burke Named President, ABC Entertainment, Following Channing Dungey's Decision to Step Down from the Role
Upon completion of the 21st Century Fox acquisition, Ms. Burke will then report to Dana Walden, chairman, Disney Television Studios and ABC Entertainment.

[11/16/18 - 01:04 PM]
"America's Got Talent: The Champions" Announces First Group of All-Star Acts
The spin-off will bring together the world's most talented, memorable and all-around fan favorite acts from past seasons of "AGT" and around the globe from the other "Got Talent" franchises," spanning 194 territories.

[11/16/18 - 01:04 PM]
Video: "Young Justice: Outsiders" - Teaser
The animated series comes to DC Universe on Friday, January 4.

[11/16/18 - 12:17 PM]
ABC Picks Up "Marvel's Agents of S.H.I.E.L.D." for a Seventh Season
Ming-Na Wen, Chloe Bennet, Iain De Caestecker, Elizabeth Henstridge, Henry Simmons, Natalia Cordova-Buckley and Jeff Ward star in the current sixth season, due in Summer 2019.

[11/16/18 - 11:18 AM]
Ken Jeong to Embark on the Ultimate Christmas Journey in New YouTube Original Special "Ken Jeong Cracks Christmas"
The 30-minute special will debut on the Buzzfeed YouTube channel on December 12.

[11/16/18 - 10:15 AM]
"Vice Special Report: The Panic Artists," A Behind-the-Scenes Account of the 2008 Financial Crisis, Debuts Dec. 10 on HBO
With exclusive interviews and testimony from the major players in politics and economics, the special provides the definitive look inside the most successful - and most loathed - taxpayer-funded bailout in history.

[11/16/18 - 10:02 AM]
Video: Showtime Debuts New Trailer for "SMILF" Season Two
The Frankie Shaw-led comedy returns Sunday, January 20 at 10:30/9:30c on the pay channel.

[11/16/18 - 10:00 AM]
Writer/Producer Eric Friedman Signs Overall Deal That Extends His Successful Tenure with Disney Channel
Most recently, Friedman was executive producer and showrunner of "Bizaardvark," which has wrapped production after three seasons.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 09:00 AM]
CBS Series Score Postseason Football Spotlights
Look for a special episode of "Magnum P.I." following the AFC Championship Game on Sunday, January 20.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/16/18 - 08:02 AM]
Netflix to Produce Animated Feature Film "Escape from Hat" from Academy Award Nominated Director Mark Osborne
Production will commence this month in New York for an expected 2022 release.

[11/16/18 - 04:56 AM]
Animal Planet and Coyote Peterson Announce the Development of First Long-Form Television Series for YouTube Star
The series will premiere on Animal Planet in 2019 and will appeal to Peterson's established 13 million-strong "Coyote Pack" as well as Animal Planet's global audience.

[11/15/18 - 11:18 PM]
Development Update: Thursday, November 15
Updates include: Hugh Grant to star opposite Nicole Kidman in HBO's "The Undoing"; J.K. Simmons to visit "Veronica Mars" on Hulu; and Matt Long scores arc on NBC's "Manifest."

[11/15/18 - 03:21 PM]
Video: Bravo's "Dirty John" Premiere Episode Is Available Now on YouTube, BravoTV.com, VOD and the Bravo App
Ahead of the premiere on Sunday, November 25, Bravo has made the entire first episode of "Dirty John" available for a pre-linear preview.