or


[10/16/18 - 08:41 AM]
Animal Planet Launches New Global Brand Identity with Global Series Premiere of "Crikey! It's The Irwins" on October 28
The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on October 28 in the U.S.

[via press release from Animal Planet]

ANIMAL PLANET LAUNCHES NEW GLOBAL BRAND IDENTITY WITH GLOBAL SERIES PREMIERE OF "CRIKEY! IT'S THE IRWINS" ON OCTOBER 28

-The Animal Planet Global Brand with New Identity, Mission, Mark, Look and Logo Begins Phased Rollout in the U.S. and UK-

-New Brand Identity Brings to Life Animal Planet's Mission to Keep the Childhood Joy and Wonder of Animals Alive by Bringing People up Close in Every Way-

-The New Animal Planet Mark Incorporates a Distinctive Image of a Leaping Elephant to be Adapted Across Platforms and for Audiences-

New York, NY - Oct. 16, 2018 - Today, Animal Planet Global President Susanna Dinnage announced that Animal Planet, one of Discovery, Inc's great global networks, has a new brand identity as part of a worldwide strategy to take the network forward as a global brand leader. With globally-appealing programming and talent faithful to new brand values, Animal Planet's mission is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way. The Animal Planet global brand identity will provide a multi-platform experience for every member of the family and begins as a phased rollout on Oct. 28 in the U.S. and UK followed by all remaining countries and territories by the end of 1Q19 to create brand and content consistency across Animal Planet which is currently in 360 million homes in more than 205 countries and territories.

Animal Planet appointed Chermayeff & Geismar & Haviv (CGH), an an independent New York-based graphic design firm specializing in the development of trademarks and identity programs, to design the Animal Planet global brand mark which is optimised for use across multiple platforms, responsive in digital and allows for the brand to diversify into products and services. Among others, marks created by CGH include the current mark for NBC, Showtime, PBS, NYU, Chase Bank and US Open.

Off the heels of 2018 successes ranging from Animal Planet's highest rated quarter (1Q18) in Prime among Adults 25-54 in almost two years (2Q16) to the network's successful first-ever global series premiere of Dodo Heroes, the most-watched 2018 freshman series to date, Animal Planet will blend consumer's highly valued personal connections with animals with powerful natural history storytelling and content designed for optimization on all screens and platforms.

"Animal Planet has been a much-loved brand around the world for more than 20 years and the time has never been more right to engage with mass audiences across every platform who are as passionate about animals as we are." said Dinnage. "We are able to reach all generations through our content and storytelling - we are here to entertain and delight by bringing people up close to animals and nature. With recent successes we go from strength to strength as we position Animal Planet as a global brand leader."

"Animal Planet required a mark to represent the global aspect of the brand, as an experience that translates across countries, regions and cultures and beyond linear: a platform agnostic approach," said Pablo Pulido, Vice President, Marketing, Animal Planet. "CGH is known for developing iconic brand marks and I'm excited they delivered a truly global mark for Animal Planet."

"We are thrilled to be working with Animal Planet and wanted to capture the energy and joy of this beloved brand. Building on Animal Planet's original mark, the new leaping elephant is fresh and distinctive, and should be able to travel across platforms, audiences and the world." said Sagi Haviv, partner, Chermayeff & Geismar & Haviv.

Animal Planet's upcoming programming will expand on previously announced original series, beginning with the global series premiere of CRIKEY! IT'S THE IRWINS which provides a rare front row seat to the Irwin family's global wildlife adventures as audiences are introduced to the amazing animals and wild places that continue to inspire their conservation work that carries on Steve Irwin's mission to bring people closer to animals and ignite the connection that will ensure an abundance of wildlife for generations to come. (Eureka-14 episodes)

Other new series to premiere with the Animal Planet global brand rollout include:

· AMANDA TO THE RESCUE - With a joy and passion larger than life, Amanda Giese welcomes an eclectic group of dogs into her home in Washington State that others have given up on. Amanda believes kindness is cool and that every animal has hope. Alongside Amanda are her two kids, Jade and Beast, and her partner Gary. Together, the family cares for animals in need and helps them get the second chances and loving forever homes they deserve. AMANDA TO THE RESCUE premieres Sunday, Oct 28 at 9PM. (Indigo Films-10 episodes)

· BIG CAT TALES is a five-part television event that premieres Monday, Oct. 29 at 8PM, which marks the return of Jonathan and Angela Scott and Jackson Ole Looseyia to Animal Planet where they were first seen by U.S. audiences beginning in 1999. BIG CAT TALES, filmed in vivid 4k, is a stunning, all-new natural history series that will take audiences on epic journeys that will submerge them into the world of big cats for a first-hand look as their families evolve, cubs grow and lives ebb and ?ow, bringing the mix of joy and excitement that make these big cats so irresistible. BIG CAT TALES airs from Monday, Oct. 29 - Friday, Nov. 2 at 8PM ET/PT. (Untitled Film Works-five episodes)

Animal Planet is in active development and production on more than 25 new series that will inspire the brand's audiences around the world, to be announced later this year and in 2019.

About Animal Planet

Animal Planet, one of Discovery, Inc.'s great global brands, is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. In the U.S., Animal Planet audiences can enjoy their favorite programming anytime, anywhere through the Animal Planet Go app which features live and on-demand access. For more information, please visit www.animalplanet.com.

About Discovery, Inc.

Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA Tour to create the Global Home of Golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit https://corporate.discovery.com and follow @DiscoveryIncTV across social platforms.





  [october 2018]  
S
M
T
W
T
F
S
 


· AMANDA TO THE RESCUE (ANIMAL PLANET)
· BIG CAT TALES (ANIMAL PLANET)
· CRIKEY! IT'S THE IRWINS (ANIMAL PLANET)





[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 11:22 PM]
Development Update: Friday, January 18
Updates include: Hulu cancels Sean Penn-led "The First"; NBC orders two single-camera comedy pilots; and Ashley Thomas, Rick Gomez bound for ABC's "NYPD Blue" sequel series.

[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.

[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.

[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.

[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.

[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.

[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.

[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.

[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."

[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.

[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 11:27 PM]
Development Update: Thursday, January 17
Updates include: Fabien Frankel to lead ABC's "NYPD Blue" sequel series; Peter Sarsgaard to star in "Interrogation" at CBS All Access; and Daniel Zovatto scores role in Showtime's "Penny Dreadful: City of Angels."

[01/17/19 - 01:07 PM]
Netflix Reveals "You," "Sex Education" Each Viewed by 40 Million Members; Spanish Language "Elite" Draws 20 Million
Said details mark another rare release of viewership data by the streaming service.