VH1's Love & Hip Hop franchise celebrates a decade of pop culture-defining moments across music, social activism and mental health with the highly-anticipated return of Love & Hip Hop: Atlanta on Monday, July 5th at 8PM ET/PT.

New York, NY (June 7, 2021) - Celebrating a decade since the Love & Hip Hop franchise first debuted on VH1 and paved the way for reality TV, the hip-hop docuseries known for shining a light on impactful conversations and powerful personalities returns to its roots with an all-new season of Love & Hip Hop: Atlanta kicking off on Monday, July 5 8PM ET/ET.

After a year-long hiatus, the aspirational series honors the legacy of this cultural phenomenon with growth and evolution as producers and talent work together to take an intimate look into the personal journeys of artists, entrepreneurs and influencers. Season 10 boldly brings music back to the forefront with a female-led ensemble in the epicenter of hip-hop navigating careers, business empires, layered family dynamics, mental health, and fighting for Black liberation during a national reckoning amid a global pandemic.

New cast members Yung Baby Tate, Raedio vocalist and overnight sensation, Renni Rucci, dynamic rapper signed to Lil Baby's label Wolfpack, and Omeretta The Great, an emerging artist grabbing attention from heavy hitters in the industry including Nicki Minaj and Lil Baby, are joined by beloved returning fan-favorites and Yandy Smith-Harris and Mendeecees Harris, who recently made the move to the A.

Returning cast members include:

· Rasheeda Frost

· Spice

· Sierra Gates

· Bambi

· Karlie Redd

· Kirk Frost

· Yung Joc

· Erica Mena

· Momma Dee

· Safaree Samuels

· Scrappy

Join the conversation using #LHHATL and follow the official Love & Hip Hop accounts on Instagram, Twitter, Facebook, YouTube and TikTok.

VH1's Love & Hip Hop: Atlanta is executive produced by Mona Scott-Young and Stephanie R. Gayle for Monami Productions and Lashan Browning, Donna Edge-Rachell, Paris Bauldwin, Daniel Wiener and Jamail Shelton for New Group Productions. Sitarah Pendelton and Phakiso Collins are executive producers for VH1.

ABOUT VH1

VH1 is the dominant pop culture brand for adults 18-49. The network is available in 86 million U.S. households and has an array of digital channels and services including the VH1 App, VH1.com and @VH1. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB). For more information, please visit www.vh1press.com, VH1.com, or follow VH1 on social: Facebook, Twitter, Instagram, YouTube & TikTok. Follow us on Twitter @VH1Comms.

ABOUT MONAMI PRODUCTIONS

Monami Productions is a wholly Black female owned independent production company that boasts a diverse slate of scripted and unscripted projects, representing a wide array of stories and experiences. The company remains committed to conceptualizing, showcasing and amplifying the full spectrum of voices from people of color and, along with its executives, approaches all content with an eye towards global expansion and perspective. Monami Entertainment is a leading lifestyle and entertainment company with a specialty in talent management and cross-platform brand development, created on the premise of expanding upon Mona Scott-Young's remarkable track record for success in all areas of the entertainment business-music, television, publishing, food & beverage and more.