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[10/14/21 - 01:00 PM]
FOX's "The Masked Singer's" First NFT, "Miss Masky," Sells Out in 10 Hours on Day One of "The MaskVerse" Marketplace and Community
Fans claimed 10,000 free Genesis Edition "Miss Masky" NFTs from "The MaskVerse" between 2:30 PM PT and midnight yesterday.

[via press release from FOX]

FOX'S "THE MASKED SINGER'S" FIRST NFT, "MISS MASKY," SELLS OUT IN 10 HOURS ON DAY ONE OF "THE MASKVERSE" MARKETPLACE AND COMMUNITY

Fans Claim 10,000 Free NFTs of "Miss Masky" Genesis Edition

Due to High Demand, Blockchain Creative Labs to Unveil Second Edition of "Miss Masky" Digital Collectable Today

Limited-Run THE MASKED SINGER Character NFT Mask Packs to Debut Wednesday, October 20

"Miss Masky," THE MASKED SINGER's first NFT of FOX's hit singing competition's digital mascot, sold out in less than ten hours shortly after yesterday's launch of "The MaskVerse," FOX Entertainment and Blockchain Creative Labs' NFT marketplace and community for television's #1 entertainment series.

Fans claimed 10,000 free Genesis Edition "Miss Masky" NFTs from "The MaskVerse" between 2:30 PM PT and midnight yesterday. A total of 12,000 digital wallets have been registered on the site thus far. In response to users' increased demand, Blockchain Creative Labs will unveil a second edition of 10,000 "Miss Masky" NFTs at www.maskverse.com at 4:00 PM PT/1:00 PM PT today.

Marking broadcast's first major NFT endeavor and powered by Eluvio's eco-friendly blockchain, "The MaskVerse" is designed to make buying, selling and trading of THE MASKED SINGER NFTs more accessible and intuitive to mainstream consumers, while adhering to technical principles important to crypto enthusiasts. The exclusive NFT destination allows fans to build their own collections of limited-edition digital masks for every character from all six seasons of the series to unlock surprises and exclusive giveaways.

On Wednesday, Oct. 20, "The MaskeVerse" will unlock its primary sales marketplace and "drop" a limited-edition run of THE MASKED SINGER character NFTs in Mask Packs of three cards that will be available to purchase for $20. Beginning Wednesday, "The MaskVerse" participants also will be able to participate in exclusive Discord communities that will be managed via token-gate access by Blockchain Creative Labs' community partner, Collab.Land.

All-new episodes of THE MASKED SINGER air Wednesdays (8:00-9:00 PM ET/PT) on FOX and, after their linear telecasts, become available on Hulu, VOD and FOX Entertainment's free streaming service, Tubi.

Throughout this season, "The MaskVerse" will continue to "drop" Mask Packs and unlock a marketplace for fans themselves to purchase and sell cards to complete their sets, as well as additional premium and unique digital merchandise. Starting next month, fans and collectors also will be able to play a voting game, to correctly predict which characters will be eliminated in each of the season's final six episodes, to win the opportunity to buy Gold Mask packs that, when they complete a full collection, will have access to exclusive prizes and gain status.

To participate in "The MaskVerse's" NFT drops, fans must create a secure and easy-to-use digital media wallet, through Eluvio, that acts as a digital vault and enables collectors to seamlessly purchase NFTs via credit cards or cryptocurrencies. It will also allow fans to trade or resell their cards within "The "MaskVerse's" virtual marketplace to build full collections and transfer NFTs to third-party wallets that are interoperable with Ethereum standards.

In May, FOX Entertainment and Bento Box Entertainment entered the NFT business with the formation of Blockchain Creative Labs and a $100 million creator fund to identify growth opportunities in the space. In addition to "The MaskVerse," Blockchain Creative Labs will launch a dedicated digital marketplace for Emmy Award-winning creator Dan Harmon's upcoming animated comedy, KRAPOPOLIS, marking the first animated series to be curated entirely on the blockchain.

Last month, FOX made a strategic investment in Eluvio to accelerate the adoption of Eluvio's blockchain platform across the broader media and entertainment industry and provide the underlying technology platform for Blockchain Creative Labs. Launched in 2019, Eluvio is led by Emmy Award-winning technologists Michelle Munson and Serban Simu, and the company's Eluvio Content Fabric is an advanced, open protocol blockchain network that provides live and file-based content publishing, transcoding, packaging, sequencing, dynamic and static distribution, and minting of derivative NFTs. Blockchain Creative Labs also selected Eluvio for its low environmental impact. Through a novel compositional and just-in-time protocol, the Eluvio Content Fabric does not make file copies and dramatically reduces the storage, network requirements, and latencies of traditional digital distribution systems; the Fabric's blockchain avoids the computational energy consumption, and costs, of proof-of-work blockchains through its efficient proof-of-authority consensus and seamless combination of on and off chain transactions. For "The MaskVerse," all the creative content, NFTs, and digital wallets are integrated as part of Eluvio's secure and eco-friendly blockchain.

About Blockchain Creative Labs

Blockchain Creative Labs (BCL), a new business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space. In August of 2021, Fox Corporation made a strategic investment in Eluvio, a global pioneer for managing, distributing and monetizing premium content via blockchain, that will provide the underlying technology platform for BCL.

-FOX-





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· MASKED SINGER, THE (FOX)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
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[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.