AXS TV TO AIR 2023 MAJOR LEAGUE PICKLEBALL SEASON 2 LIVE EVENTS
Starting September 22, AXS TV will Feature Live Coverage of MLP's 2023 Season 2 Tournaments, Including Event Championships on Sept. 24, Nov. 5, and Dec. 10
LOS ANGELES, September 8, 2023 - AXS TV - a subsidiary of global multi-platform media company Anthem Sports & Entertainment, Inc. - announced today a broadcast agreement with Major League Pickleball, bringing live coverage of the popular league's 2023 Season 2 events to the Network, beginning Friday, September 22 at 10 a.m. ET/7 a.m. PT.
MLP is the preeminent team-based professional pickleball league, putting the spotlight on the absolute best pickleball competitors from around the world. The League features nearly 100 of the best athletes in the sport in a unique coed team format, easy to understand scoring, the largest payouts in prize money across all of pro pickleball, and an impressive roster of A-list celebrity owners and successful business icons. As part of the partnership AXS TV will become the official music sponsor on site at the MLP 2023 events.
AXS TV is slated to broadcast all three Season 2 tournaments beginning with live coverage of MLP Atlanta, Friday, September 22 through Sunday, September 24. Coverage of MLP Los Angeles will follow, Friday, November 3 to Sunday, November 5; and Season 2 coverage on AXS will conclude with MLP SoCal from Friday, December 8 through Sunday, December 10.
"Pickleball is growing at a tremendous pace and AXS TV is pleased to not only air the events on our channel, but be on site promoting music," said Anthony Cicione, President of Entertainment for Anthem.
For more information, visit the official Major League Pickleball website and Anthem Sports & Entertainment, Inc.
About Major League Pickleball
Major League Pickleball (MLP by Margaritaville) is the preeminent team-based professional pickleball league and the standard-bearer for the fastest-growing sport in the United States. Founded by Steve Kuhn in 2021, MLP is committed to growing the sport's role in society and impacting every facet of pickleball's business.
MLP features nearly 100 of the best athletes in the sport, a unique coed team format, iconic team owners, the introduction of promotion and relegation to American pro sports, an innovative draft format, easy to understand scoring, and the largest payouts in prize money across all of pro pickleball.
In December 2022, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville. A global lifestyle brand inspired by Jimmy Buffett, Margaritaville, has served more than 20 million travelers and consumers every year to change their latitude and attitude with Margaritaville. For more information, visit www.margaritaville.com.
For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.
About AXS TV
AXS TV is a leading multi-platform music and entertainment digital platform and television company owned and operated by Anthem Sports & Entertainment, Inc. AXS TV's broad library offers content headlined by concerts and music-inspired programming, world-class professional wrestling and MMA. AXS TV's signature programs include The Top Ten Revealed, The Very VERY Best of the 80s, and Parking Lot Payday. The channel also is the home of IMPACT Wrestling, New Japan Pro-Wrestling and Invicta Fighting Championships. AXS TV is available nationally in the United States, and parts of Canada and the Caribbean. Additionally, AXS TV's digital programming can be enjoyed on several different platforms including the AXS.TV website and the Network's app AXS TV NOW, and FAST Channel, as well as on the Network's official YouTube channel, Facebook and Instagram pages, Twitter and TikTok profiles. For a full list of providers and territories, please visit axs.tv/subscribe.
About Anthem Sports & Entertainment, Inc.
Anthem Sports & Entertainment Inc. is a global multi-platform media company with offices and studios in Toronto, Los Angeles, Denver, Nashville, New York, Cleveland and Kansas City. Anthem's portfolio includes AXS TV, a leading music, entertainment and lifestyle television channel and digital media company; global film distribution company Gravitas Ventures; Fight Network, the world's premier combat sports channel; IMPACT Wrestling, one of the world's leading wrestling organizations; Invicta Fighting Championships, the world's premier all-women mixed martial arts promotion; Game+, the leader in sports wagering, esports and gaming content; GameTV, the home of game shows and competition-based reality series; and HDNet Movies, which features theatrically released films and documentaries. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S.
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