BIG ANNIVERSARIES, FAN-FAVORITE FRANCHISES, CONTENT ROOM HAS SOMETHING FOR EVERY BRAND THIS UPFRONT
Opportunities Include the 15th Anniversary of The Walking Dead this Halloween, a Backstage Pass for Season Three of Anne Rice's Interview with the Vampire, and a FAST Channel Featuring the Beloved Premium Streaming Service Acorn TV
NEW YORK - April 7, 2025 - AMC Networks' Content Room, the in-house branded entertainment studio that works with brands to create content campaigns that leverage the strength of the company's franchises, fandoms and talent relationships, announced a full slate of new opportunities as part of this year's upfront.
Opportunities include the 15th anniversary of The Walking Dead this October (on Halloween) and a year-long "backstage pass" to rock star Lestat's headlining role in the upcoming third season of Anne Rice's Interview with the Vampire. The company is also expanding Acorn's promotional footprint to include advertiser opportunities across FAST with a new channel "Acorn TV Mysteries," launching this spring, and through "Murder Mystery May" a cross-platform programming event that will introduce a new ad-supported audience to this deeply engaging content focused on mysteries and crime with an international flair.
TWD15
This October marks the 15th anniversary of the premiere of The Walking Dead. Born on Halloween, The Walking Dead went on to become the most successful series in the history of cable television, and one that's given life to a vibrant universe of shows that continue to captivate fans.
In honor of the franchise's landmark anniversary, AMC Networks is kicking off a celebration of all things The Walking Dead and its enduring impact on pop culture all year long. Advertisers can reach loyal fans of this vibrant franchise across key beats of The Walking Dead Universe throughout 2025 with all new seasons of The Walking Dead: Dead City and The Walking Dead: Daryl Dixon as well as programming events timed to the anniversary this fall. The celebration will feature custom advertiser content and will live across linear, streaming, FAST and social.
Interview with the Vampire Season 3 - Backstage Pass: Vampire Lestat
Returning in 2026, season three of Anne Rice's Interview with the Vampire will feature Vampire Lestat (Sam Reid) headlining as the most immortal rockstar the world has ever seen, and AMC Networks is bringing advertisers on tour with him.
Content Room is inviting partners to hit the road with Rockstar Lestat for a season three promotional tour including a variety of stops. This "Backstage Pass" offering will integrate advertisers across all touchpoints of the tour - from in-show, on-ground and through custom media campaigns. Kicking off later this year, opportunities include first look "soundchecks" of the new season, shoppable co-branded consumer products in a Rock Shop merch store, and in-world integrated content. Production of season three is ramping up now and continuing through the summer.
Acorn TV Mysteries and Murder Mystery May
This May, Acorn TV, the home of mysteries and crime dramas with international flair, will become available to advertisers through two new opportunities.
Acorn TV Mysteries will launch as an all-new FAST channel and will be the go-to destination for enchanting mysteries, gripping psychological thrillers, and captivating crime dramas. With popular shows like My Life Is Murder, Harry Wild, Inspector Ellis and the forthcoming Irish Blood, starring Alicia Silverstone, Acorn TV attracts a loyal audience and this new FAST channel destination opens up a whole new world where brands can reach these highly-engaged viewers.
Timed to the launch of the FAST channel this spring, Murder Mystery May, a new month-long programming event featuring the best mystery and crime series, will launch on Acorn TV and across AMCN's platforms. Advertisers can join with Content Room to develop custom content around this first-ever event.
About Content Room
Content Room is AMC Networks' award-winning branded entertainment studio that collaborates with advertising partners to build brand stories and create bespoke experiences across an expanding range of digital, social, and linear platforms. Content Room enables brands to fully tap into the company's premium programming, distinct IP, deep talent roster and filmmaking roots through an array of creative partnership opportunities - from premium branded content and integrations - to franchise and gaming extensions. Content Room is also home to the award-winning digital content studio which produces dozens of original series annually, which expands popular AMC Networks scripted programming for both fans and advertising partners by leveraging the built-in massive series and talent fandoms.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels IFC Films and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.
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