or


[06/26/25 - 06:01 AM]
The CW Network and Mobil 1 Brand Team Up to Showcase "Mobil 1 Victory Lane" in the NASCAR Xfinity Series
Starting Saturday, July 5 in Chicago, the integration will put the Mobil 1 brand front and center for one of motorsport's most celebrated traditions, the winner's ride down Victory Lane.

[via press release from The CW]

THE CW NETWORK AND MOBIL 1(TM) BRAND TEAM UP TO SHOWCASE "MOBIL 1 VICTORY LANE" IN THE NASCAR XFINITY SERIES

Starting in Chicago, Fans Can Expect Five Epic Races Packed with Exclusive Content, Behind the Scenes Moments, and a Fresh Spin on Post-Race Celebrations

BURBANK, CA (June 26, 2025) - The CW Network and Mobil 1(TM) teams are joining forces to bring fans closer to the heart of the action with "Mobil 1 Victory Lane" driver interviews at five NASCAR Xfinity Series races this season. Starting Saturday, July 5 in Chicago, the integration will put the Mobil 1 brand front and center for one of motorsport's most celebrated traditions, the winner's ride down Victory Lane.

Together with the Mobil 1 brand, The CW Network will highlight one of racing's most memorable moments in the NASCAR Xfinity Series with custom storytelling and fan-focused content. Additionally, fans can look for a variety of media integrations including the "Keys to Mobil 1 Victory Lane" segment before the green flag with tips and tricks from the brand, "Mobil 1 Victory Lane Leaderboard Updates" after Stages 1 and 2 of each race, "Mobil 1 Winning Moment" featuring a replay of the race to the finish line or a crucial pass, and the ultimate "Mobil 1 Victory Lane Interview & Celebration" with the winning driver. Through these initiatives, Mobil 1, the official motor oil of NASCAR, continues to build on its commitment to the sport and elevate the racing experience for fans and drivers alike.

"We are thrilled to work with a world-class brand such as Mobil 1 to bring the fan-favorite 'Mobil 1 Victory Lane' driver interviews back to the NASCAR Xfinity Series on The CW," said Dan Lanzano, Senior Vice President of Ad Sales, The CW Network. "This initiative is the result of continued collaboration and innovation between The CW, Mobil 1 and NASCAR Productions teams to enhance the Xfinity Series viewing experience for race fans around the country. We look forward to the rest of this season's adrenaline-packed moments culminating with unforgettable celebrations in 'Mobil 1 Victory Lane.'"

Following its launch at the Chicago Street Race on Saturday, July 5, "Mobil 1 Victory Lane" driver interviews will continue throughout the season at Watkins Glen International on Saturday, August 9, Daytona International Speedway on Friday, August 22, Talladega Superspeedway on Saturday, October 18, and the NASCAR Xfinity Series Championship at Phoenix Raceway on Saturday, November 1.

"As a longtime NASCAR partner, we're excited to team up with The CW Network to bring 'Mobil 1 Victory Lane' to five NASCAR Xfinity Series races this season," said Austin Johansen, North America Marketing Manager for the Mobil 1 brand. "Our goal is to provide fans with new ways to experience the sport we love - bringing them closer to the action and celebrating the energy that makes NASCAR so memorable."

"'Mobil 1 Victory Lane' has become a signature celebration in our sport, and we're thrilled that our partners are committed to showcasing this iconic experience during the NASCAR Xfinity Series on The CW," said Michelle Byron, NASCAR Executive Vice President and Chief Partnership Officer. "This expansion reflects the strength of our partnership with Mobil 1 and the exciting new chapter we've begun with The CW. Together, we're bringing fans even closer to the emotion, energy, and authenticity of winning in NASCAR."

Throughout its first full season as the broadcast home of the NASCAR Xfinity Series, The CW has built meaningful partnerships with top tier brands to create authentic brand integrations and experiences that resonate with fans. The season launched in Daytona with 17 different brands activating throughout the race, and that level of support has remained consistent throughout the year. The success of the live pre-race show NASCAR COUNTDOWN LIVE has also helped create new organic brand integrations featuring The CW's on-air broadcast talent and some of the top drivers in the NASCAR Xfinity Series.

To date, the NASCAR Xfinity Series on The CW is averaging 1.144 million total viewers, a 21% increase over last season's total average. The first 13 straight races of the season on The CW all drew more than 1 million total viewers, marking the best start to the NASCAR Xfinity Series in nine years. The series continues this weekend with Focused Health 250 live from Echopark Speedway in Atlanta on Friday, June 27 (7:00-10:00pm/ET).

###

About The CW Network

The CW is America's fifth major broadcast network and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to nearly 400 hours of sports per year as the broadcast home to NASCAR Xfinity Series, WWE NXT, ACC football and basketball games, Pac-12 football games, Grand Slam Track and AVP beach volleyball. The fully ad-supported CW App, with more than 100 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW's primetime programming and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group. For more information about The CW, please visit www.cwtv.com.

About Mobil 1(TM)

For 50 years, the Mobil 1 brand has been trusted by drivers to keep their engines running longer. Our products combine the latest technology and innovation to exceed the toughest standards of vehicle manufacturers and tuning shops - so consumers can get the most out of their time behind the wheel, both on the road and on the track. Turn every day into an adventure with Mobil 1 products, the world's leading synthetic motor oil brand. Learn more at www.mobil1.us and follow @Mobil1Racing on Instagram and X.





  [june 2025]  
S
M
T
W
T
F
S


· NASCAR CW SERIES (CW)





[09/10/26 - 10:00 AM]
Video: Peacock Debuts Teaser, Key Art & First Look Images for "The Good Daughter"
Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the project, premiering November 12.

[09/10/26 - 10:00 AM]
Snoop Dogg to Host the "2026 MTV Video Music Awards" ("VMAs") Sunday, Sept. 27 on CBS
Snoop Dogg is a 13-time "VMAs" nominee, having won three awards.

[09/10/26 - 09:56 AM]
OWN's Hit Dating Series "Ready to Love" Heads to Chicago for an All-New Season Premiering Friday, October 2
The series follows a vibrant group of successful Black singles in their 30s and 40s as they navigate the excitement, challenges, and unexpected twists of finding lasting love in the Windy City.

[09/10/26 - 09:31 AM]
Sam Morril Returns to Netflix with a New One-Hour Stand-Up Special, "Incorrect"
The special premieres globally on September 29.

[09/10/26 - 09:09 AM]
Women's Flyweight Championship Headlines First-Ever UFC Main Card to Air Live on Both CBS and Paramount+
UFC 332: Silva vs. Wang takes place Saturday, October 3 at the Delta Center and for the first time, the entire main card will air on both CBS and Paramount+, beginning at a special start time of 8 p.m. ET / 5 p.m. PT.

[09/10/26 - 09:01 AM]
Starz Sets December 4 Two-Episode Premiere for Third and Final Season of Groundbreaking Drama "P-Valley"
Subsequent new episodes will be available to stream weekly on Fridays only on the Starz app, and all Starz streaming and on-demand platforms.

[09/10/26 - 09:01 AM]
Netflix's "Nobody Wants This" Season 3 - First Look + Teaser Art Debut & Date Announcement
The series returns to Netflix on Thursday, October 22.

[09/10/26 - 09:00 AM]
TLC's Breakout Hit "90 Day: Hunt for Love" Returns for a Second Season
The season plunges the singles into a whirlwind of romantic adventures, from a vibrant Festival del Amor celebration filled with local music and dance to salsa lessons, casino nights and spontaneous street parties in La Parguera.

[09/10/26 - 08:30 AM]
Video: Acorn TV Debuts Trailer and Key Art for Emilia Fox-Starrer, "Signora Volpe" Highly Anticipated Third Season of Hit Detective Drama Premieres Monday, October 5, on Acorn TV
Returning with three new, 90-minute episodes, the third season finds former British spy Sylvia Fox (Emilia Fox), now mentally and physically recovered from her abduction at the end of season two.

[09/10/26 - 08:26 AM]
Prime Video Casts Molly Griggs, Matthew Noszka, and Tommy Martinez in "Things We Never Got Over"
The series adaptation of Lucy Score's bestselling novel is now in production.

[09/10/26 - 08:01 AM]
Video: Paramount+ "Avatar: Seven Havens" Official Trailer Is Out Now
The all-new animated series premieres globally on Paramount+ on Friday, October 9 with 3 episodes followed by episodes 4-6 on October 16, episodes 7-9 on October 23, and the remaining episodes 10-13 on October 30.

[09/10/26 - 08:01 AM]
Hulu Debuts First-Look Images From Upcoming Competition Series "The Mob"
Hosted by Emmy-nominated actress Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.

[09/10/26 - 08:01 AM]
Merritt Patterson and Ryan Paevey Star in "The Ornament Library," A Heartfelt World Premiere Original Movie for Great American Christmas 2026
In "The Ornament Library," meticulous librarian Alice Montgomery (Patterson) and newspaper reporter Noah Conrad (Paevey) discover a forgotten room hidden beneath their town's historic library, filled with hundreds of Christmas ornaments containing handwritten memories from generations past.

[09/10/26 - 08:00 AM]
"The Drew Barrymore Show" Launches Season Seven with Daisy Chain Fields Festival Takeover, New "Personal Space" Interview Series and Nationwide Fan Experiences
Season seven will bring Drew's signature warmth, curiosity and connection beyond the studio with a lineup of must-see guests, new interview formats and creative collaborations designed to meet audiences where they are.

[09/10/26 - 07:31 AM]
Video: NFL Netflix GameDay - Melbourne Kicks Off Live Tonight with Opening Teaser from Director Peter Berg
For the team. For the moment. For the love of the game.