Prime Video Announces September 25 Premiere Date for "Cocaine Quarterback: Signal-Caller for the Cartel"

From Mark Wahlberg's Unrealistic Ideas, this three-part docuseries explores the rise and fall of Redondo Beach native Owen Hanson, from walk-on to the National Championship-winning USC football team to cocaine kingpin for one of the world's most dangerous cartels

NEW YORK - August 28, 2025 - Today, Prime Video announced a September 25 premiere date for Cocaine Quarterback: Signal-Caller for the Cartel. This three-part docuseries explores the rise and fall of Redondo Beach native Owen Hanson, from walk-on to the National Championship-winning USC football team to cocaine kingpin for one of the world's most dangerous cartels. All three episodes of Cocaine Quarterback: Signal-Caller for the Cartel will premiere exclusively on Prime Video on September 25 in more than 240 countries and territories worldwide and is the latest addition to the Prime membership. Prime members enjoy savings, convenience, and entertainment all in a single membership.

A three-part documentary series from Mark Wahlberg's Unrealistic Ideas, Cocaine Quarterback: Signal-Caller for the Cartel tells the cautionary tale of convicted drug trafficker Owen Hanson, detailing Hanson's rise from modest beginnings, to unexpectedly walking on to the powerhouse USC football team, to illegal sports bookmaking, and eventually smuggling cocaine. After graduation, with his superstar friends making millions in the NFL, the lure of fast money soon becomes too much to resist, as Owen parlays his small-time criminality into a risky alliance with a powerful Mexican drug lord, intertwining his quest for wealth with the deadly world of organized crime. When his harebrained money laundering scheme loses millions of the cartel's cash, Owen is caught in a web of dangerous debt, absurd criminal mishap, and thrilling FBI investigation. Fueled by the insights of people who lived all sides of the case, including Hanson himself, shocking archival, and stylish dramatization, the series details Owen's unbelievable journey from celebrated athlete to cocaine kingpin at the pinnacle of the drug world... with only one direction left to go.

Cocaine Quarterback: Signal-Caller for the Cartel is produced by Mark Wahlberg's Unrealistic Ideas. The documentary is executive produced by Mark Wahlberg, Stephen Levinson, Archie Gips, David Wendell, and Jody McVeigh-Schultz. McVeigh-Schultz is also set to direct.

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