HALEY BAYLEE TO HOST "WIN THE MALL" - A HIGH-STAKES NEW REALITY COMPETITION SHOW COMING TO NETFLIX FALL 2026

Photo Credit: Derek Kettela

Haley Baylee has been tapped to host Netflix's upcoming reality competition show Win The Mall.

About Haley Baylee

Bio: Haley Baylee has rewritten the script on what it means to be a modern-day content creator and celebrity. Once a scientist, she's now a full time creator, host and model who's taken the internet by storm. Starting with winning Sports Illustrated's Model Search in 2017, Haley's journey has been nothing short of remarkable. She's graced magazine covers (Numero Netherlands, Glamour Bulgaria, Modeliste, Basic Magazine, etc.), attended every major red carpet (Grammys, Oscars, Tonys, Golden Globes, VMAs, Actors Awards, Emmy Awards, CMA Awards, and Gotham Awards), led panels for Fortune 500 companies, and collaborated with A-list celebrities such as Ariana Grande, Jacob Elordi, ENYPHEN, Coleman Domingo,Olivia Rodrigo, Courtney Cox, Jonas Brothers, Ed Sheeran and more.

Haley has achieved unheard of growth across all of her social platforms, with over 35 million collective followers gained in just three years. Her down-to-earth vibe, comedy skits and relatable content have struck a chord with an international audience. Haley has been named a Forbes Top Creator for both 2025 & 2024, a Time 100 Top Creator, listed on Maxim Top 100, nominated for a Streamy award, and continues to empower young women around the world to embrace their truest self. Haley Baylee is proof that you can be a model, a scientist, a creator, and a force for positive change all at once. Her journey is an inspiration, showing us that passions can lead to incredible places and that embracing who you are is a superpower in itself.

Socials: IG | TikTok | YouTube | Snapchat

About Win The Mall

Logline: Part shopping spree, part social strategy, this high-gloss reality competition drops players into a living mall where they'll fight to outshop, outsmart, and outlast one another - and only one will walk away with the keys to the ultimate prize.

Production Company: Fremantle

Executive Producers: Jimmy Fox (for Fremantle), Charles Wachter (Showrunner), Robert Cohen and Melanie Brobyn (Media Headquarters)

Host: Haley Baylee

Premiere Date: Fall 2026

Win The Mall joins Netflix's growing slate of competition series including Star Search, Building the Band, The Golden Ticket, Squid Game: The Challenge, Million Dollar Secret, Battle Camp, Is It Cake?, The Circle and many more.