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[03/29/20 - 10:02 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops Low Key Night in Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (3/28/20):

ABC (2.685 million viewers, #2; adults 18-49: 0.5, #1) was the demo champ on a modest Saturday with encores of "Shark Tank" (3.027 million viewers, #3; adults 18-49: 0.5, #T1) and "American Idol" (2.514 million viewers, #5; adults 18-49: 0.5, #T1).

CBS (3.281 million viewers, #1; adults 18-49: 0.4, #T2) was the most-watched network its with mix of "NCIS: Los Angeles" (3.461 million viewers, #2; adults 18-49: 0.3, #T6), "SEAL Team" (2.881 million viewers, #4; adults 18-49: 0.3, #T6) and "48 Hours" (3.502 million viewers, #1; adults 18-49: 0.5, #T1).

Next up was NBC (1.998 million viewers, #3; adults 18-49: 0.4, #T2) with encores of the "Trolls" (1.919 million viewers, #7; adults 18-49: 0.4, #5) movie and "SNL Vintage" (2.157 million viewers, #6; adults 18-49: 0.5, #T1).

And finally, rebroadcasts of "LEGO Masters" (0.961 million viewers, #9; adults 18-49: 0.3, #T6) and "9-1-1" (1.291 million viewers, #8; adults 18-49: 0.2, #9) closed out the night on FOX (1.126 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· A March 28 encore edition of "Saturday Night Live," with host Scarlett Johansson and musical guest Niall Horan, has averaged a 2.5 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 0.9 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/30/19):

NBC (3.050 million viewers, #1; adults 18-49: 0.5, #1) claimed the top spot on Saturday with its mix of "Dateline Saturday Night Mystery" (3.068 million viewers, #2; adults 18-49: 0.5, #T2), another "Dateline Saturday Night Mystery" (3.530 million viewers, #1; adults 18-49: 0.6, #1) and a vintage "Saturday Night Live" (2.552 million viewers, #4; adults 18-49: 0.5, #T2).

ABC (2.211 million viewers, #2; adults 18-49: 0.3, #T2) then was the silver draw with second runs of "American Idol" (2.155 million viewers, #6; adults 18-49: 0.3, #T4) and "20/20 Saturday" (2.323 million viewers, #5; adults 18-49: 0.3, #T4).

Next up was CBS (2.015 million viewers, #3; adults 18-49: 0.3, #T2) with a new "Ransom" (2.098 million viewers, #7; adults 18-49: 0.3, #T4), a rebroadcast of "Million Dollar Mile" (1.340 million viewers, #8; adults 18-49: 0.3, #T4) and a "48 Hours" (2.607 million viewers, #3; adults 18-49: 0.3, #T4).

And finally, FOX (1.070 million viewers, #4; adults 18-49: 0.3, #T2) closed out the evening with repeats of "MasterChef Junior" (1.014 million viewers, #10; adults 18-49: 0.3, #T4) and "9-1-1" (1.125 million viewers, #9; adults 18-49: 0.2, #10).

In late-night metered market ratings (via NBC's press release):

· The March 30 telecast of "Saturday Night Live," with host Sandra Oh and musical guest Tame Impala, averaged a 4.1 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.5/8 in adults 18-49 in the 25 markets with local people meters.

· The March 30 "Saturday Night Live" ranks as the #1 show of the night on the Big 4 networks in both metered-market households and 18-49 in the local people meters, easily topping all primetime shows on those nets. In fact, in 18-49 in the local people meters, "SNL" topped all but five primetime entertainment programs on the Big 4 so far this week.

Source: Nielsen Media Research





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