[02/25/05 - 12:00 AM]
Piece of Cake! MTV Celebrates Super Sweet Finale Ratings and Greenlight for Second Season of 'My Super Sweet 16'

[via press release from MTV]

Piece Of Cake! MTV Celebrates Super Sweet Finale Ratings And Greenlight For Second Season Of "My Super Sweet 16"

Ranking #1 In Its Time Period Among P12-34 Versus All Of Cable, Tuesday Night�s Season Finale Is Seen By Nearly 2.4 Million Viewers

February 25, 2005 � New York, NY: MTV: Music Television today announced that the season finale of its new documentary series MY SUPER SWEET 16 garnered a 2.8 P12-34 rating on Tuesday, February 22, and was seen by an average of 2,375,000 total viewers (P2+). In addition, the network announced that it has greenlit a second season of the series, to premiere sometime this summer.

�This series has really connected with our audience in a significant way,� commented Dave Sirulnick, Executive Vice President of MTV News & Production. �These ratings back up the buzz that the show has gotten all season.�

�From the surreal to the hilarious, there was never a dull moment in season one, and we�re excited to see what a second cycle of these over-the-top parties may bring,� added Brian Graden, President, Entertainment, MTV Networks Music Group.

- The season finale of MY SUPER SWEET 16, which aired on Tuesday at 10:30 p.m., posted a 2.8 P12-34 rating and was seen by an average of 2,375,000 total viewers (P2+).

- The finale ranked #1 in its time period (Tue 10:30-11p) among P12-34 versus all of cable.

- The full season of MY SUPER SWEET 16 ranked #1 in its time period (Tue 10:30-11p) among P12-34 versus all of cable. Also, it was the most watched show among Teens in its time period across all of television.

MY SUPER SWEET 16 premiered in January and follows young people, and their friends and families, for the planning of their coming-of-age celebrations. Tuesday night�s episode of the series featured Sierra, a self-proclaimed diva and her over-the-top, celeb-style �Sweet 16� party in Atlanta. Other teens included Lauren and Jackie, who threw an elegant soiree - except for the mosh pit fight - at the Hard Rock Caf�; Ava, whose opulent Arabian nights-themed party was held at the Four Seasons in La Jolla, CA; and Hart, a teen whose father spared no expense in planning his son�s Philadelphia bash, including up-close-and-personal auditions with go-go dancers.

Nina Diaz, Dave Sirulnick, and Lily Neumeyer are Executive Producers of MY SUPER SWEET 16. The series was created by Diaz and Neumeyer.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [february 2005]  


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