or


[04/05/05 - 12:00 AM]
Lifetime Original Movies Continue to Dominate Basic Cable as 'Odd Girl Out,' Starring Alexa Vega and Lisa Vidal, Becomes the Most-Watched Ad-Supported Cable Original Movie of the Year with More Than Five Million Viewers

[via press release from Lifetime]

Lifetime Original Movies Continue to Dominate Basic Cable as 'Odd Girl Out,' Starring Alexa Vega and Lisa Vidal, Becomes the Most-Watched Ad-Supported Cable Original Movie of the Year With More Than Five Million Viewers

- Movie Also Highest-Rated of 2005 Among W18-49 and W25-54 Ratings -

- Lifetime's Highest Rated Original Movie Premiere Since Homeless To Harvard in April 2003 -

NEW YORK, April 5 -- Lifetime Original Movies continued their domination of basic cable as "Odd Girl Out," starring Alexa Vega and Lisa Vidal, pulled in 5.1 million viewers during its premiere Monday night (9PM ET/PT), becoming the most-watched original movie of the year. "Odd Girl Out" also ranked as the #1 ad-supported cable original movie of the year among W 18-49 (4.0) and W 25-54 (4.1) ratings. This was also Lifetime's most watched original movie premiere since "Homeless to Harvard" (5.0 HH rating, 5.7 million viewers in April 2003) and the highest rated among W18-49 rating since "Video Voyeur" (4.1 rating in January 2002).

Underscoring Lifetime's continuing strong appeal to younger women (year- to-date the network is up 13% in Primetime among W18-34), "Odd Girl Out" has become 2005's second highest-rated rated original movie among W18-34 (3.7), just behind "Mom at Sixteen," (3.8) which debuted on Lifetime March 21.

"Odd Girl Out" ranked #1 in its time period versus all ad-supported cable networks among Household rating (4.4). It also dominated the time period among W18-34 (3.7), W18-49 (4.0) and W25-54 (4.1) and crushed the competition among the younger W18-24 (3.4) and Female Teens (5.2), where the Lifetime movie more than doubled the ratings of the nearest competitor (Nick at Nite). Even more impressive, "Odd Girl Out" nearly doubled MTV's time period ratings among their target W12-34 (4.1 vs. 2.1).

Lifetime Original Movies, which rate first among all basic cable nets averaging 4.1 million viewers, boasts the five highest rated movies among Households: "Odd Girl Out," (4.4) "Dawn Anna," (3.9) "Widow on the Hill," (3.9) "Mom at Sixteen," (3.6) and "Lies My Mother Told Me." (3.3). So far this year, Lifetime's six original movie premieres are averaging 46% more total viewers than the first six movies of 2004.

Showcasing Alexa Vega ("Spy Kids," "Sleepover") and Lisa Vidal ("The Division," "Chasing Papi"), "Odd Girl Out" was a compelling drama that illuminated the all-too-common problem of cliques, competition and bullying among teenage girls. Based on the book Odd Girl Out: The Hidden Culture of Aggression in Girls by Rachel Simmons, the fictional story centered on a once- popular girl who becomes the target of vicious taunting and ugly rumors at the hands of her former friends.

"Odd Girl Out" was produced by Jaffe/Braunstein Films in association with Orly Adelson Productions for LIFETIME Television. Howard Braunstein, Michael Jaffe ("She's Too Young," "Ice Bound") and Orly Adelson ("3," "Tilt") were the executive producers. Teleplay was by Richard Kletter ("She's Too Young," "No Ordinary Baby"), and story was by Kletter and Matthew McDuffie ("A Cool Dry Place," "The Stranger Beside Me"). Tom McLoughlin ("She's Too Young," "Murder in Greenwich") directed this telefilm.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE LIFETIME Television
Web Site: http://www.lifetimetv.com





  [april 2005]  
S
M
T
W
T
F
S
     


· ANN RULE PRESENTS: THE STRANGER BESIDE ME (USA)
· DAWN ANNA (LIFETIME)
· DIVISION, THE (LIFETIME)
· DOMINICK DUNNE PRESENTS: MURDER IN GREENWICH (USA)
· HOMELESS TO HARVARD: THE LIZ MURRAY STORY (LIFETIME)
· ICE BOUND: A WOMAN'S SURVIVAL AT THE SOUTH POLE (CBS)
· LIES MY MOTHER TOLD ME (LIFETIME)
· MOM AT SIXTEEN (LIFETIME)
· ODD GIRL OUT (LIFETIME)
· SHE'S TOO YOUNG (LIFETIME)
· THREE: THE DALE EARNHARDT STORY (ESPN)
· TILT (ESPN)
· VIDEO VOYEUR: THE SUSAN WILSON STORY (LIFETIME)
· WIDOW ON THE HILL, THE (LIFETIME)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.