[06/30/05 - 12:00 AM]
MTV2 Scores Its Highest Rated 2nd Quarter in Channel History Among P12-34

[via press release from MTV]

MTV2 Scores Its Highest Rated 2nd Quarter In Channel History Among P12-34

New York, NY � June 30, 2005 � After reaching new ratings milestones in the first quarter of 2005, MTV2 secured its highest rated second quarter in channel history among P12-34s. The network, now in over 57 million homes, saw ratings increase by 21% amongst P12-34 and 19% amongst its core Male 12-24 viewers year to date. In addition, June 2005 was the highest rated June in MTV2�s history among P12-34. MTV2 also continues to possess the highest concentration of young males (M12-24: 32%) in all of television (50+ million subs).

�We took a monumental risk by radically re-imagining MTV2 in an attempt to create a bold, unique channel environment,� said David Cohn, GM, MTV2. �Now, our vision for the channel has become a full blown reality as the excitement, buzz and ratings surrounding MTV2 continues to gain momentum. We will continue to deliver on our promise to create the cornerstone music programming that MTV2 has always been known for and seamlessly blend it with our bold, new programming that embraces the other dynamic passions of our young male audience.�

"MTV2 has truly come into its own, and its ratings success reinforces how well the network�s evolution is connecting with the young male audience," stated Brian Graden, President of Entertainment, MTV Networks Music Group and Logo. "By reinventing itself as a home for creative, new original programming, as well as a destination for burgeoning and established music artists alike, production companies are eager to work with MTV2 as they see a huge opportunity to experiment and tap into the young, savvy male tastemaker audience.�

With the evolution of MTV2 in 2005, the channel continues to deliver the hottest mix of music videos, music long form programs, and cross platform programming. The ongoing strength of MTV2�s signature music blocks is further exemplified by the hip-hop powerhouse, �Sucker Free Sundays,� which has grown 17% among P12-34 and 52% among Teens vs. last year. The first full season of the Sic �Em Friday programming block which consisted of �WildBoyz,� �Wonder Showzen,� �Team Sanchez� and �Damage Control�, was seen by over 26 million viewers.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

  [june 2005]  


most recent ratings | view all posts
[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.

[11/23/15 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/23/15 - 08:27 AM]
The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49
ABC spins the numbers for Sunday, November 22.

[11/23/15 - 08:14 AM]
NBC Currently Ranks as the #1 Broadcast Network for Sunday Night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and All Key Adult-Male Demos
NBC spins the numbers for Sunday, November 22.

[11/22/15 - 08:54 AM]
Saturday's Broadcast Ratings: FOX Wins with College Football Coverage
The network leads the night among adults 18-49 while CBS is the most-watched network.

[11/22/15 - 08:44 AM]
"Saturday Night Live" Delivers Its Second-Best Overnights in 10 Months
NBC spins the numbers for Saturday, November 21.