[06/30/05 - 12:00 AM]
MTV2 Scores Its Highest Rated 2nd Quarter in Channel History Among P12-34

[via press release from MTV]

MTV2 Scores Its Highest Rated 2nd Quarter In Channel History Among P12-34

New York, NY � June 30, 2005 � After reaching new ratings milestones in the first quarter of 2005, MTV2 secured its highest rated second quarter in channel history among P12-34s. The network, now in over 57 million homes, saw ratings increase by 21% amongst P12-34 and 19% amongst its core Male 12-24 viewers year to date. In addition, June 2005 was the highest rated June in MTV2�s history among P12-34. MTV2 also continues to possess the highest concentration of young males (M12-24: 32%) in all of television (50+ million subs).

�We took a monumental risk by radically re-imagining MTV2 in an attempt to create a bold, unique channel environment,� said David Cohn, GM, MTV2. �Now, our vision for the channel has become a full blown reality as the excitement, buzz and ratings surrounding MTV2 continues to gain momentum. We will continue to deliver on our promise to create the cornerstone music programming that MTV2 has always been known for and seamlessly blend it with our bold, new programming that embraces the other dynamic passions of our young male audience.�

"MTV2 has truly come into its own, and its ratings success reinforces how well the network�s evolution is connecting with the young male audience," stated Brian Graden, President of Entertainment, MTV Networks Music Group and Logo. "By reinventing itself as a home for creative, new original programming, as well as a destination for burgeoning and established music artists alike, production companies are eager to work with MTV2 as they see a huge opportunity to experiment and tap into the young, savvy male tastemaker audience.�

With the evolution of MTV2 in 2005, the channel continues to deliver the hottest mix of music videos, music long form programs, and cross platform programming. The ongoing strength of MTV2�s signature music blocks is further exemplified by the hip-hop powerhouse, �Sucker Free Sundays,� which has grown 17% among P12-34 and 52% among Teens vs. last year. The first full season of the Sic �Em Friday programming block which consisted of �WildBoyz,� �Wonder Showzen,� �Team Sanchez� and �Damage Control�, was seen by over 26 million viewers.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

  [june 2005]  


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