[08/02/05 - 12:00 AM]
AMC's Airing of Independence Day Ranked as Night's #1 Movie on Ad-Supported Cable; Adds Further Strength to AMC's Record Ratings Year

[via press release from AMC]

AMC's Airing of Independence Day Ranked as Night's #1 Movie on Ad-Supported Cable; Adds Further Strength to AMC's Record Ratings Year

On Saturday July 30th AMC's airing of Independence Day (8p-11p) ranked as the #1 movie telecast on ad-supported cable for the night based on HH rtgs (1.76), total viewers (2.1 million) as well as HH delivery (1.5 million). For the 8-11p daypart, this telecast established AMC as the #1 network of the night in delivery of Adults 25-54 (1.2 million viewers).

Today's announcement comes on the heels of AMC's record ratings performance in 2004 and 2005.

AMC's July ratings highlights include:

**Deliveries and ratings are up year to year across all dayparts

**In July, and Season-to-Date (STD) AMC is delivering the most viewers and households ever

**AMC is a top network in July 2005 in HH ratings and key demo deliveries. #12 Among Adults 25-54

**AMC is a top 15 network in HH and A25-54 delivery in July and a top 20 network in season-to-date primetime deliveries

2004 provided AMC with its strongest year ever in total day and prime time households and key demo deliveries. Year-to-date, 2005 is now pacing to be break AMC's record breaking 2004 ratings, as it has celebrated its strongest first and second quarters ever in Q1 and Q2 2005, and its strongest-ever April, May, June - and now July - performances.

Source: Nielsen Media Research. Comparison of Independence Day performance 7/30/05 8-11p vs all ad-supported movie telecasts beginning at 8pm. Adult 25-54 (000) rank among all ad-supported networks broadcasting more that 51% of the 8-11p time period. July performance: 6/27/05-7/31/05 vs 6/28/04-7/25/04. Year to date: 12/27/04-7/31/05. Season to date: 9/27/04-7/31/05.

  [august 2005]  

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