Cartoon Network Sets New July Records for Best Total Programming Day Delivery, Ratings in Network History with Kids 6-11, Kids 2-11 and Tweens 9-14
Cartoon Network also Ranks #3 Among All Basic Cable in Total Programming Day Delivery of Persons 2+
Original Series Lead FRIDAYS and TOONAMI to Double-Digit Kids 6-11 and Tweens 9-14 Delivery, Ratings Gains
With six straight months to its 2005 streak of record-breaking Total Programming Day performances, Cartoon Network set new July delivery and ratings records across its target demographics�kids 6-11, kids 2-11 and tweens 9-14�according to Nielsen Media Research. Additionally, the network ranked #3 for July average delivery of persons 2+ (1,420,000) with its total programming day among all ad-supported basic cable networks. Highlights include the following:
Total Programming Day (July 2005, Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)
- Kids 6-11 delivery (574,000) increased by 8% and ratings (2.4) by 9%.
- Kids 2-11 delivery (870,000) improved by 6% and ratings (2.2) by 5%.
- Tweens 9-14 delivery (406,000) jumped by 4% and ratings (1.7) by 6%.
Leading the way among its July success stories, Cartoon Network�s FRIDAYS (6:30 p.m.-12 a.m.) earned double-digit delivery and ratings growth among its target kids 6-11 thanks to the outstanding continuing performances of its key original series, including its newest comedy, Camp Lazlo, which premiered July 8.
Highlights of July�s average delivery and ratings growth vs. the same time period last year include the following:
FRIDAYS (July 2005, 6:30 p.m. � 12 a.m.)
- Kids 6-11 delivery (806,000) expanded by 14% and ratings (3.3) by 10%.
- Kids 2-11 delivery (1,137,000) advanced by 8% and ratings (2.9) by 7%.
Camp Lazlo (July 2005, Friday, 8 p.m.)
- Kids 6-11 delivery (843,000) leapt by 36% and ratings (3.5) by 35%.
- Kids 2-11 delivery (1,168,000) rose by 18% and ratings (2.9) by 16%.
Codename: Kids Next Door (July 2005, Friday, 7:30 p.m.)
- Kids 6-11 delivery (836,000) advanced by 23% and ratings (3.5) by 25%.
- Kids 2-11 delivery (1,212,000) grew by 18% and ratings (3.1) by 19%.
Foster�s Home for Imaginary Friends (May 2005, Friday, 7 p.m.)
- Kids 6-11 delivery (752,000) grew by 9% and ratings (3.1) by 7%.
- Kids 2-11 delivery (1,116,000) increased by 6% and ratings (2.8) by 4%.
Similarly, TOONAMI (Saturday, 7-11 p.m.) proved its delivery and ratings power among older kids fueled by the top performances from new episodes of its original series Teen Titans and Justice League Unlimited.
TOONAMI (July 2005, Saturday, 7-11 p.m.)
- Tweens 9-14 delivery (507,000) bounded ahead by 27% and ratings (2.1) by 31%.
- Kids 6-11 delivery (514,000) surged by 22% and ratings (2.1) by 17%.
Teen Titans (July 2005, Saturday, 8 p.m.)
- Tweens 9-14 delivery (710,000) increased by 109% and ratings (2.9) by 107%.
- Kids 6-11 delivery (653,000) improved by 41% and ratings (2.7) by 42%.
Justice League Unlimited (July 2005, Saturday, 9 p.m.)
- Tweens 9-14 delivery (480,000) raced ahead by 42% and ratings (2.0) by 43%.
- Kids 6-11 delivery (476,000) and ratings (2.0) both grew by 25%.
Cartoon Network (CartoonNetwork.com), currently seen in 88.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 6/27/05-7/31/05
SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.