or


[08/03/05 - 12:00 AM]
Season Finale of We: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

[via press release from WE: Women's Entertainment]

Season Finale of WE: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

New York, NY, August 3, 2005 - WE: Women's Entertainment announced today that the network received record ratings with the season 2 finale of its hit show, "Bridezillas" (10p-11p), Sunday, July 31. The finale of the network's popular series garnered a stellar 0.71 HH rating, marking it as the highest rated original telecast in WE's history. "Bridezillas," in its second season on WE: Women's Entertainment, is a tongue-in-cheek look at brides-to-be who go from sweet to certifiable while planning their big day.

The following are highlights of the ratings success:

- Ratings grew by +69% from the premiere telecast on 6/12/05 (0.42) to the finale on 7/31/05 (0.71)

- The median age for Bridezillas Season 2 is a highly desirable 36.8

- Season 2 of Bridezillas is the highest rated original series in WE's history to-date (12/31/01-7/31/05)

- The stellar 0.71 HH rating reflects a +195% increase over the season 1 finale

The second season of the original series received substantial promotional support from WE, including national consumer advertising, major public relations efforts, and a live NYC stunt that generated strong media buzz.

The marketing campaign featured TV, radio, print, online and outdoor executions as well as an exclusive online sneak peek on AOL.com. The "WE $50K Cake Dash" on June 7 in Times Square, NYC featured 20 lucky brides-to-be competing for $50,000 for their dream wedding by diving into NYC's largest-ever wedding cake. The live stunt generated national press attention and was featured on top news outlets, including Good Morning America, Entertainment Tonight, The Insider, and ESPN Sports Center.

The record ratings score with "Bridezillas" is the latest success of General Manager Kim Martin. During Martin's first six months on the job, she launched the network's first-ever national public affairs campaign, WE Empowers Women; has greenlit several new series, including "American Princess" and "I Can't Believe I Wore That..." among others; and produced three live on-air events, the networks first-ever live programming. The live shows included: LIVE ON WISTERIA LANE, a post-show special immediately following the season finale of Desperate Housewives; LIVE FROM THE LADIES ROOM featuring commentary from comedian Sandra Bernhard and celebrity stylist Lloyd Boston during the breaks of the Academy Awards?; and exclusive BBC1 coverage of the Royal Wedding of Prince Charles and Ms. Camilla Parker Bowles.

About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.

Source: Nielsen Media Research, Bridezillas Su 10p Telecasts 6/12/05-7/31/05, WE Original Telecasts from 12/31/01- 7/31/05; Median age based on P2+





  [august 2005]  
S
M
T
W
T
F
S
 


· AMERICAN PRINCESS (WE)





most recent ratings | view all posts
[06/22/21 - 02:31 PM]
"Nightline" Ranks No. 1 in Adults 25-54 for 7th Time in the Last 8 Weeks
ABC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 12:04 PM]
"The Tonight Show" Is #1 for 15 of Last 17 Weeks in 18-49 Demo Versus Late Night Competition
NBC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 09:42 AM]
ABC's "Holey Moley 3D in 2D" Season Premiere Is Thursday's No. 1 Entertainment Series in Adults 18-49
ABC further spins the numbers for Thursday, June 17.

[06/18/21 - 11:43 AM]
ABC Is No. 1 Entertainment Network for 2nd Straight Week in Adults 18-49
ABC further spins the numbers for the week of June 7-13.

[06/18/21 - 10:07 AM]
Summer Fun & Games Drives ABC to Win Sunday in Total Viewers
ABC further spins the numbers for Sunday, June 13.

[06/18/21 - 06:01 AM]
Launch of Roku Originals Drives Record Two-Week Streaming Period for The Roku Channel
Furthermore, the top 10 most watched programs on The Roku Channel were all Roku Originals in this two-week period.

[06/15/21 - 02:00 PM]
2.5 Million Viewers Watched Both the Premiere and Encore Telecasts of the Third Season of the Scripted Series "Tyler Perry's Sistas" and Music Reality Series "BET Presents The Encore" on BET
Over 1.4 million total viewers tuned in to the former's season premiere in Live+3.

[06/14/21 - 10:16 AM]
ABC Ranks as Monday's Most-Watched Network
ABC further spins the numbers for Monday, June 7.

[06/14/21 - 09:06 AM]
"Bargain Block" Delivers Strong Season One Performance For HGTV
Attracting more than 19 million total viewers since its April 14 premiere, "Bargain Block" ranked as the #2 cable premiere in the Wednesday 9-10 p.m. timeslot among P2+ and households.

[06/11/21 - 01:39 PM]
ABC Is No. 1 Entertainment Net During First Week of Summer in Adults 18-49
ABC further spins the numbers for the week of May 31-June 6.

[06/11/21 - 11:17 AM]
"Summer Fun & Games" Lineup Propels ABC to Sunday's No. 1 Entertainment Network in Adults 18-49
ABC further spins the numbers for Sunday, June 6.

[06/11/21 - 08:57 AM]
HGTV's Feel-Good Hit "Home Town Takeover" Delivers Impressive Ratings Across Multiple Demos
Year-to-date, "Home Town Takeover" ranked as the #1 new unscripted cable series with P25-54, W25-54 and P2+.

[06/08/21 - 11:15 AM]
ABC's Coverage of LA Clippers vs. Dallas Mavericks Game 7 Draws Largest NBA Playoffs First Round Audience: 5,489,000 Viewers
Overall, ESPN and ABC combined to average 3,389,000 viewers for its first round NBA Playoffs coverage, up 49 percent vs. the 2020 first round and up four percent from the 2019 first round.

[06/04/21 - 11:01 AM]
"Saturday Night Live" Finishes Its 46th Season as the #1 Entertainment Show Across the Entire Ad-Supported TV Landscape in the 18-49 Demo
"'SNL' is one of the most culturally significant shows in television history, and being #1 in its 46th season is a testament to how that relevance has continued to grow over the past five decades," said Susan Rovner.

[06/02/21 - 08:15 AM]
CBS Sports and Paramount+ Deliver Strong Performance Across Multiple Platforms for UEFA Champions League Final
Paramount+ registered record viewership as the 2021 UEFA Champions League Final is its most live-streamed non-NFL sporting event ever.