or


[08/03/05 - 12:00 AM]
Season Finale of We: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

[via press release from WE: Women's Entertainment]

Season Finale of WE: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

New York, NY, August 3, 2005 - WE: Women's Entertainment announced today that the network received record ratings with the season 2 finale of its hit show, "Bridezillas" (10p-11p), Sunday, July 31. The finale of the network's popular series garnered a stellar 0.71 HH rating, marking it as the highest rated original telecast in WE's history. "Bridezillas," in its second season on WE: Women's Entertainment, is a tongue-in-cheek look at brides-to-be who go from sweet to certifiable while planning their big day.

The following are highlights of the ratings success:

- Ratings grew by +69% from the premiere telecast on 6/12/05 (0.42) to the finale on 7/31/05 (0.71)

- The median age for Bridezillas Season 2 is a highly desirable 36.8

- Season 2 of Bridezillas is the highest rated original series in WE's history to-date (12/31/01-7/31/05)

- The stellar 0.71 HH rating reflects a +195% increase over the season 1 finale

The second season of the original series received substantial promotional support from WE, including national consumer advertising, major public relations efforts, and a live NYC stunt that generated strong media buzz.

The marketing campaign featured TV, radio, print, online and outdoor executions as well as an exclusive online sneak peek on AOL.com. The "WE $50K Cake Dash" on June 7 in Times Square, NYC featured 20 lucky brides-to-be competing for $50,000 for their dream wedding by diving into NYC's largest-ever wedding cake. The live stunt generated national press attention and was featured on top news outlets, including Good Morning America, Entertainment Tonight, The Insider, and ESPN Sports Center.

The record ratings score with "Bridezillas" is the latest success of General Manager Kim Martin. During Martin's first six months on the job, she launched the network's first-ever national public affairs campaign, WE Empowers Women; has greenlit several new series, including "American Princess" and "I Can't Believe I Wore That..." among others; and produced three live on-air events, the networks first-ever live programming. The live shows included: LIVE ON WISTERIA LANE, a post-show special immediately following the season finale of Desperate Housewives; LIVE FROM THE LADIES ROOM featuring commentary from comedian Sandra Bernhard and celebrity stylist Lloyd Boston during the breaks of the Academy Awards?; and exclusive BBC1 coverage of the Royal Wedding of Prince Charles and Ms. Camilla Parker Bowles.

About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.

Source: Nielsen Media Research, Bridezillas Su 10p Telecasts 6/12/05-7/31/05, WE Original Telecasts from 12/31/01- 7/31/05; Median age based on P2+





  [august 2005]  
S
M
T
W
T
F
S
 


· AMERICAN PRINCESS (WE)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.