[09/27/05 - 12:00 AM]
You Can't Stop Hip Hop on VH1 as 1.4 Million Viewers Tuned in to the 2nd Annual VH1 Hip Hop Honors

[via press release from VH1]

You Can't Stop Hip Hop on VH1 as 1.4 Million Viewers Tuned in to the 2nd Annual VH1 Hip Hop Honors

NEW YORK, Sept. 27 -- Hip hop, you don't stop. VH1's premiere of its 2nd annual "VH1 Hip Hop Honors" telecast last night (Monday, September 26) scored a .9 in the key 18-49 demo -- a +29% increase over last year's inaugural event. The telecast averaged a 1.4 million total viewers (P 2+) -- a 40% increase over last year's telecast. Hosted by Russell Simmons and Reverend Run, VH1 paid homage to hip hop founders, including LL Cool J, Big Daddy Kane, Grandmaster Flash and The Furious Five, Notorious B.I.G., Ice T, Salt-N-Pepa and the film "Boyz N The Hood."

This ratings achievement comes right on the heels of VH1 posting its most watched quarter ever in prime and total day among total viewers. VH1 also scored its 13th consecutive quarter of growth among total viewers in total day. VH1 programming highlights for the quarter included "Hogan Knows Best" which premiered with a 1.9 in the 18-49 demo and earned the distinction as the network's highest rated series premiere in its history. "Hogan" and "Celebrity Fit Club 2" finished their runs this past quarter as VH1's highest rated series ever.

Learn more about these and all other VH1 programs at http://www.vh1.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

* All data from Nielsen Media Research.

Web Site: http://www.vh1.com

  [september 2005]  


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