[10/24/05 - 12:00 AM]
Fast Facts for Sunday, October 23, 2005 (Based on Fast Affiliate Ratings)

[via press release from ABC]

Fast Facts for Sunday, October 23, 2005 (Based on Fast Affiliate Ratings)

ABC Takes its Fifth Straight Sunday, Up Substantially from the Same Night Last Year, When it Also Faced Fox�s Coverage of the World Series Game 2

ABC�s �Desperate Housewives� and �Grey�s Anatomy� Are the Top 2 Programs of the Evening, Outdrawing Fox�s World Series Game 2

ABC�s �America�s Funniest Home Videos� and a Repeat of Extreme Makeover: Home Edition� Are the Highest-Rated Non-Sports Programs from 7-9pm in Key Demographics

The No. 1 Show on Sunday, �Desperate Housewives� is the Top Draw in its Time Period, Beating the World Series in Viewers, Young Adults and Men

With Season-Best Retention of its Lead-in, ABC�s �Grey�s Anatomy� Leads the 10 O�clock Hour by Wide Margins in Viewers and Young Adults

Sunday Primetime (7:00-11:00 p.m.)

ABC was the No. 1 network on Sunday for the fifth straight week, leading second-place Fox, with its coverage of the �2005 World Series Game 2,� by substantial margins in both Total Viewers and Adults 18-49. ABC beat Fox�s preliminary affiliate time period averages from 7:00-11:00 p.m. with its coverage of the 2005 World Series, both in Total Viewers (16.3 million vs. 14.2 million) and Adults 18-49 (6.8/16 vs. 4.8/12). Currently ABC leads the night across all key demographic categories, including Total Viewers, Adults (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. Please Note: Fox�s primetime numbers are affiliate-based time period averages for a live event and will adjust somewhat when the finals are released on Tuesday morning (10/25).

� ABC was up from same night last year by 2.4 million viewers and by 17% in Adults 18-49, when it also faced Game 2 of the World Series on Fox (13.9 million & 5.8/14 on 10/24/04).

� ABC�s �Desperate Housewives� and �Grey�s Anatomy� stood as the Top 2 TV programs on Sunday in Total Viewers and Adults 18-49, respectively.

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

From 7-8pm, �America�s Funniest Home Videos� was the top non-sports show in the hour among Total Viewers (9.2 million) and Adults 18-49 (2.7/8).

� �America�s Funniest Home Videos� drew its largest audience in 7 months � since 3/27/05.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Surging from its lead-in and gaining audience against the World Series, ABC�s repeat installment of �Extreme Makeover: Home Edition� ranked as the No. 1 non-sports show in its hour among young adults (AD 18-49 � 4.9/12 and AD 18-34 � 4.3/12) and beat the World Series to win the hour in Teens 12-17 (3.3/10) and Kids 2-11 (3.4/12).

�Desperate Housewives� (9:00-10:00 p.m.)

The No. 1 show on Sunday night for the fifth week in a row in viewers and young adults, ABC�s �Desperate Housewives� (24.9 million & 10.9/24) beat the preliminary numbers for World Series (15.8 million & 5.3/12) in the time period by wide margins to dominate the hour in Total Viewers and Adults 18-49. The ABC show also led its hour in key men demographics: Men 18-49 (7.6/17) and Men 25-54 (8.8/17).

� �Desperate Housewives� was up sharply from the same night last year (21.5 million & 9.7/21 on 10/24/04), when it also faced the second game of the World Series.

�Grey�s Anatomy� (10:00-11:00 p.m.)

With its best lead-in audience retention of the season, ABC�s �Grey�s Anatomy� won the 10 o�clock hour, beating the World Series. Against its entertainment competition, ABC�s �Grey�s Anatomy� outdrew NBC�s �Crossing Jordan� by 6.5 million viewers (18.4 million vs. 11.9 million) and overshadowed its combined NBC and CBS competition by 47% in Adults 18-49 (8.5/20 vs. 5.8/13). The ABC sophomore drama also topped the combined NBC and CBS Adult 25-54 numbers during the final hour of the night by 32% (9.4/20 vs. 7.1/16).

Source: Nielsen Media Research (Fast Affiliate Ratings) 10/23/05.

  [october 2005]  


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