[10/26/05 - 12:00 AM]
60 Minutes Scores Its Best Adults 18-49 Delivery in Nine Months Against the World Series

[via press release from CBS]


Sunday's Broadcast was a Special Single-Sponsored Edition with Fewer Commercials

60 MINUTES scored its best adults 18-49 delivery (4.3/11) since January 16, 2005, against World Series competition in its second half hour.

The Number One News magazine also equaled it best adults 25-54 delivery (5.3/12) of the season, matching the season premiere on Sept. 25.

Overall, 60 MINUTES (10.6/17 16.02m) finished at #11 in viewers and #10 in households for the week, according to Nielsen. Sunday's broadcast was up +7% in households, +20% in adults 25-54 and +23% in adults 18-49 compared to the same night last year.

This edition was sponsored solely by Philips Electronics, which purchased all the ad time and gave half the inventory back, so the three segments could run longer. It was the first time in the program's 37-year history that a sponsor gave time back for programming. Viewer email response to the limited commercial broadcast was extremely high for a non-story issue and virtually all positive.

Sunday's broadcast included Scott Pelley's interview with U.S. Army deserter Charles R. Jenkins who spent 40 years in captivity in North Korea; Ed Bradley's interview with basketball superstar Michael Jordan; and Lesley Stahl's report on musical savants.

  [october 2005]  


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