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[10/28/05 - 12:00 AM]
The WB Thursday Keeps Getting Better as It Achieves Its Best Ratings of the Season Among Women 18-34, Women 12-34 and Female Teens

[via press release from The WB]

THE WB THURSDAY KEEPS GETTING BETTER AS IT ACHIEVES ITS BEST RATINGS OF THE SEASON AMONG WOMEN 18-34, WOMEN 12-34 AND FEMALE TEENS

Burbank, CA - October 28, 2005

�EVERWOOD� REACHES SEASON HIGHS IN PERSONS 12-34, WOMEN 18-34, WOMEN 12-34, TEENS AND FEMALE TEENS

�EVERWOOD� IMPROVES ITS TIME PERIOD COMPARED TO THE SAME WEEK LAST SEASON IN EVERY KEY DEMO INCLUDING +40% IN ADULTS 18-34, +78% IN PERSONS 12-34, +86% IN ADULTS 18-49 AND +154% IN TOTAL VIEWERS

�SMALLVILLE� CONTINUES ITS TIME PERIOD DOMINANCE AMONG YOUNG MEN, WINNING ITS TIME PERIOD WITH #1 RANKS IN MEN 18-34 AND MEN 12-34 AND #2 FINISHES IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49, WOMEN 18-34, WOMEN 12-34 AND MEN 18-49

�SMALLVILLE� ONCE AGAIN SCORES THE BEST RATINGS FOR THE TIME PERIOD IN WB HISTORY AMONG ADULTS 18-34 AND MEN 18-34 AND ACHIEVES SEASON BESTS IN ALL 18-34 DEMOS, WOMEN 12-34 AND FEMALE TEENS, WHILE SCORING TREMENDOUS GAINS FOR ITS TIME PERIOD COMPARED TO THE PARALLEL WEEK LAST YEAR INCLUDING +107% AMONG ADULTS 18-34

The WB's Thursday duo of SMALLVILLE and EVERWOOD continues to build on its ultra-successful season as television's best scheduling move. The night, which has been an undeniable winner this television season, achieved its season-high ratings among women 18-34 (2.3/6), women 12-34 (2.5/7) and female teens (3.1/10).

EVERWOOD achieved its season-high level in ratings among persons 12-34 (1.6/5), women 18-34 (2.0/5), women 12-34 (2.2/6), teens (2.0/6) and female teens (2.9/9). EVERWOOD improved its time period over the same week last season in every key demo, including +40% in adults 18-34 (1.4/4), +78% in persons 12-34 (1.6/5), +86% in adults 18-49 (1.3/3), +233% in teens (2.0/6) and +154% in total viewers (3.9 million). SMALLVILLE again certified its dominance among young men at 8 p.m. on Thursdays as it finished #1 its time period in men 18-34 (3.5/12) and men 12-34 (3.2/11) for the fifth time in as many weeks this season. SMALLVILLE also placed #2 in its time period among adults 18-34 (3.1/10), adults 18-49 (2.6/7), persons 12-34 (3.0/9), women 18-34 (2.7/8), women 12-34 (2.8/8) and men 18-49 (2.8/8). SMALLVILLE's ratings in adults 18-34 and men 18-34 were once again the highest in the time period in network history and its scores in persons 12-34 and adults 18-49 were the second strongest in network history.

Just like its lead-out SMALLVILLE scored at its highest levels this season with its best ratings of the season among adults 18-34 (3.1/10), women 18-34 (2.7/8), men 18-34 (3.5/12), women 12-34 (2.8/8) and female teens (3.2/10). SMALLVILLE's year-to-year gains for its time period continue to be humongous. It scored tremendous growth in all key demos compared to the same week last year including +107% in adults 18-34 (3.1/10), +192% in men 18-34 (3.5/12), +88% in persons 12-34 (3.0/9), +73% in adults 18-49 (2.6/7) and +77% in total viewers (5.8 million).

For the night, The WB Thursday was #2 among men 12-34 (2.1/7), #3 in adults 18-34 (2.2/7), persons 12-34 (2.3/7), men 18-34 (2.1/7), women 12-34 (2.5/7) and men 18-49 (1.8/5). The night achieved great gains over the same Thursday last season including +69% in adults 18-34, +92% in persons 12-34, +73% in adults 18-49, +108% in teens and +101% in total viewers (4.8 million).





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· EVERWOOD (WB)
· SMALLVILLE (CW)





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